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6 SEO Techniques that every SEO expert must know

May 11, 2015
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Why am I not getting enough traffic on my website??? Because generating traffic on a website is not as easy as generating traffic on road. How you wish that you could answer this to your client but the sad fact is that you can’t, unless you are ready to lose your job. So what can you do? Read this blog and learn about some awesome SEO techniques, apply them, get awesome results, send it to client and lead a happy life. So sit back and see if you have implemented any of the below SEO optimization techniques.

Write Lengthy, Useful and Authoritative content:

Content is often considered as the king of SEO. If you have good and informative content on your website, people will stay on the page and read it.

Oleg Korneitchouk, Digital Marketing Director at SmartSites says, “One thing you can do to improve your SEO is to write lengthy, useful and authoritative content relating to the content of your website. In a study involving 20,000 keywords, the average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words which makes it more likely to be shared on other websites and social media. This gives search engines a reason to rank you higher in search engines and also allows you to include more similar/relevant keywords throughout the page.

graph showing average content length

source: serpiq

Keyword Research:

Conducting keyword research is very common but do you use that research in the right way.

Ryan Ostrove, a SEO consultant says, “I do keyword research before I even decide on a piece of content to produce. I then make a tailored piece of content for the keyword I select. (Based on competition vs search volume vs if it's a buying keyword) Once you have your tailored piece of content with all on-page SEO done I usually have no problem getting it near the top of Google. The key is to aim at things you can hit, you don't try and rank for a term like credit cards unless you have the time and budget for it.“

Various tools are available that can help you to carry out extensive keyword research, Google Adwords Keyword Planner being most popular of all. You can also use Wordtracker, Uber Suggests and Keywordtool that will help you to search for the long tail keywords as well.

Getting Backlinks:

According to Rob de Ville, co founder of Duobus design, Back links are king in the world of SEO. Legitimate sites that are linking back to your website will increase your organic visibility in Google due to having an authoritative stance on particular information as well as having content that is sought after by individuals. 96% of all web traffic starts with the search engine; back links make sure your original content can be found organically towards the top of google.” So make sure that your website has enough backlinks to its credit which will help it to rank higher.

There are various ways through which you can get the backlinks, some of which are as follows:

  • Blog Commenting
  • Social Bookmarking
  • RSS Directories
  • Helping people out on HARO
  • Internal linking of your other blog

Long tail keywords:

Long tail keywords will help you rank higher as the competition for them is quite low. Try incorporating the long tail keywords in your blog and you shall see the increase in traffic to your blog page.

Adam Johnson, SEO specialist at QuoteWizard says, “Publishing content designed to target long tail keywords will allow you to rank higher on lower searched terms where there isn't much competition. Long tail keywords are an effective local SEO technique and what we can say as pain point content. One of the best pieces of content is to publish articles targeting localities. We have published 50 states and 50 city pages focused on local car insurance. The idea there is we are able to rank highly for long tail searches like 'car insurance Seattle'. The idea of pain point content is to create content that answers pain point search questions like What car insurance do I need after a DUI?”

Mobile Friendly Website:

A mobile friendly website is one of the key factors for carrying out SEO successfully as it will also affect your the affiliate marketing strategy.

According to Alex Straley, Online Marketing Analyst at Perfect Search Media, “After Google's recent updates to mobile site rankings, having a good mobile layout is even more important. There are easy ways to do this if your site doesn't have it automatically depending on what your site is built on. For example, WordPress has some plugins that will allow you to adjust the theme based on what kind of device you're visiting from. While mobile traffic typically has a 10 to 20% higher bounce rate than desktop traffic, it can be a great source of conversions if you keep your mobile experience nice and simple. Over time this can also reduce your bounce rate, helping your mobile rankings to improve even more. “

Create Tutorials and How to Guides

People always look up to Google when they are learning something new or want to know something in detail. Make the most of it.

Lachlan Wells of Optimising SEO says, “Creating Tutorials and How to Guides is a great way to capture extra traffic from long-tail queries. Find out the most common questions people ask about your product. You can ask your sales staff, or better yet, see what questions Google auto suggests when you type your keyword and 'how to', 'why does', 'when will' etc. into the search bar. Once you've found a commonly asked question that returns poor or uninteresting answers, write a blog post that answers the question far better and in detail. 

For example, a client of ours is a software developer that uses a platform called Microsoft Dynamics. By creating regular how-to guides on their blog, they've more than doubled the number of visitors they get from Google. 57% of their search traffic is people who've clicked one of their blog posts in their search results.”

Implement these effective SEO techniques in your Digital Marketing Strategy and you shall see the positive change in the results soon. You can also stay updated about the recent news on SEO by following the Top 10 SEO Experts on Twitter.


About the Author

Trusted by Fortune 500 Companies and 10,000 Students from 40+ countries across the globe, it is one of the leading International Training providers for Finance Certifications like FRM®, CFA®, PRM®, Business Analytics, HR Analytics, Financial Modeling, and Operational Risk Modeling. EduPristine has conducted more than 500,000 man-hours of quality training in finance.


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