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Apple sued for misleading marketing

January 5, 2015

Two men in Florida filed a law suit against Apple Inc. for making false promises related to the available storage on the devices offered by Apple.

The suit which was filed early this week in US District court in North California argues that while Apple touts a 16 GB digital storage on its devices such as iPhones, about a fifth of it is eaten up by the latest operating software.

The percentage of advertised space available for digital content such as photos, video, or music shrinks further when Apple gadgets built with eight gigabytes of storage are considered, the suit filed on behalf of two Florida men maintained.

The suit charges Apple with being deceptive in advertising that represents devices as having much more storage space than is really available to people who purchase devices.

Once Apple gadget owners reach limits to data storage, the California-based technology titan prompts them to pay monthly fees for digital locker space online at its iCloud service, according to the lawsuit.

“Using these sharp business tactics, (Apple) gives less storage capacity than advertised, only to offer to sell that capacity in a desperate moment, eg., when a consumer is trying to record or take photos at a child or grandchild’s recital, basketball game or wedding,” the lawsuit maintained.

Each gigabyte of storage Apple short-changes its customers amounts to approximately 400-500 high resolution photographs.

Attorneys behind the suit are seeking class action status along with punishments that include Apple turning over all profits from sales of gadgets at issue in the case.


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