Career in Private Banks v/s Career in Public Sector Banks

The banking sector has seen an exponential amount of growth recently. Due to the lucrative salary packages, many aspiring young individuals are leaning towards a job at the banking sector. But they are faced with a huge dilemma when making this choice, whether to opt for a private bank or a public one. Fresh candidates can face difficulty in making an informed decision about which one will provide them with better job satisfaction.

So here is a brief account stating the difference between the two sets of banks for helping young professionals out.

Career in private banks versus career in public sector banks

Both the social and economic development of a country depends majorly on the growth and development of the nation’s public as well as private banks. The main difference between them lies in their approach of contributing to this growth. So the important thing for youngsters is to understand these key differences amongst the public sector and private sectors banks and align these with their own personal goals, to identify which will suit them right.

Here are the pertinent aspects that one should consider when making their decision whether to work for banks from the two sectors:

Consider the learning environment

It is a well-known fact that most public sector banks spend a lot of funds, time and time training their employees. So this is considered to be an equipped training area for freshers. The reason behind public bank’s ability to do so is the fact that they have a broader base in terms of organization and structure.

On the other hand, private sector banks also concentrate on training and development, but they also strongly believe in hands-on experience. So the fresh recruits learn a lot from being on the job and hone their skills with numerous in-house training programs. Another important point to note here is that private sector banks are also known to send their best employees to several well reputed management institutes for further training and education.

The case of career growth period and returns

A well-known trend seen in all public sector banks is the fact that the career growth curve is slow and rises gradually. The main criteria behind attaining a promotion in these banks largely depends upon the number of years a person has spent with the bank. So the productivity of the employees along with time and their enthusiasm for taking on newer challenges and delivering well reduces with time. But nowadays with the steady increase in public sector banks for need of talented fresher’s and also the increasing competition are changing the scenario in these banks for better. Today more and more public sector banks are seen to be focusing on identifying talent and grooming them.

career growth in banking sector

Whereas in private sector banks the career growth is faster, and talent and hard work is rewarded promptly. The main criterion behind receiving a promotion resides solely on merit and not on age.

Difference in pay scales

As mentioned above, public sector banks rely on the number of years served with the bank for giving promotions so the pay scale also increases at a slower rate in these terms. Private sector banks jobs provide promotions quite quickly so the remuneration also hikes pretty fast with them.

Other work related benefits

in case of public sector, the matter of job security is always higher. This is also the case for individuals with poor performance. But this may not be the case in private sector banks, as there the job is highly competitive. Only better employees receive bigger pay packages and job securities. Also public sector banks offer their employees with a number of other benefits like, lower rates on loans, high percentage of interest on deposits, pension packages, and much more. But a significant hike in salary may still be less frequents an occurrence. In public sector banks career growth opportunities generally depend upon the level of seniority and not on performance. So you might not be deemed a promotion even after an excellent year of good performance on your part. But this is exactly the contrary to private sector ones where good performance receives appreciation and rewards promptly, regardless of seniority and age.

Although private sector banks do not offer great amount of job security like the public sector ones. But other benefits like, higher interest rate on fixed deposits, paid holidays based on the performance of employees, awards and much more are provided to the employees for encouragement to carry on the good work.

Below is a table that’ll help you to take a better decision.

  Public Banks Private Banks
Learning Experience Invests a lot of time in employee’s training Believe in Hands–on experience
Career Growth Slow Career Progress Comparatively, career growth is fast
Promotion Criteria Promotion is based on Seniority Promotion is based on Merit
Salaries Hike is salary is low If you work well, you can expect a good rise in salary
Job Security Job security is high Security of your job depends on performance

So that were some of the major differences between public & Private sector banks that you should know before deciding to make a career in banking sector If you have any doubts do mention them in the comments box below.

Business Intelligence vs Business analytics

What is the difference between Business intelligence and business analytics? At a point when this question comes up, everybody has an opinion which contrasts from one another.

For finding the answer to this question I have gone through many sites, and found that even experts who have been working with business data for quite a long time can’t agree on the concrete definition. For some, both the terms are interrelated and for others they are diverse.

If you are also looking for the same, this post might help you.

Business Intelligence vs Business analytics


  Business Intelligence Business Analytics

Refers to

Business intelligence is a set of theory, methodology, process and architecture and technology that transforms crude data into valuable information for business purpose.                                                                 BI can oversee a lot of data to help identify and develop new opportunities. Using new opportunities and implementing effective strategies it can gain competitive market advantage and long term stability.

Business analytics refers to the skills, technologies, applications and practices for persistent iterative research of past performance of the company in order to gain insight into business management.Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.


Catalogue the past which is necessary to maintain the business

Deals with present and predict the future which is needed to revolutionizing the business.

Types of questions

WHAT is happening to your business  (For Visibility)

WHY it is happening, WHAT WILL likely happen in future (For Investigation, Prediction & Prescription)


Reporting (KPI’s , metrics),Automated monitoring /Alerting(thresholds)Interactive analysis Dashboards Scorecards  OLAP (Cubes, slice and dice, Drilling)Ad hock query Business Applications

Predictive modelling,Data Mining,Text Mining Multimedia Mining Descriptive Modelling Statistical/Quantitative analysis Simulation and optimization


SAP, Cognos, Microstrategy, SAS,

Revolution R Enterprise ,Qlik View, Tableau, Jaspersoft

Knowledge generation




Business users

Data Scientists, Business analysts, IT, Business Users

Though business analytics and intelligence both are distinct but are associated and have emerged as principle implements that guide decisions and strategies for disciplines like marketing, research and development customer care, credit and inventory management. Both the terms are not new concept and are advancing quickly to meet business challenges and grow new open doors.

Below graph shows the trend in searches which will lead to meet the business challenges. There is a decline in business intelligence though it is the relative overall search volume and is not absolute. Also in business analytics there is a considerable rise in search interest.

Google Trends on Business Intelligence and Business Analytics, 2005- Present


Making a clear distinction between business intelligence and business analytics can be a bit of a challenge, especially since both the terms  mean different things to different people, and few  even use various business intelligence related terms interchangeably however the distinction is still imperative , if someone seek to analyse and understand the organization’s past performance as well as future trends. An endeavour’s necessities can change, and it’s vital to survey what activities are required to have set up so as to settle on better choices.

EduPristine offerBusiness analytics certification program in collaboration with Dun & Bradstreet’s to provide better understanding of the concept and provide an edge in the competitive market.

Career Games – ACCA vs CPA

John and Hannah have decided upon the course that they want to pursue. John has decided to do CPA while Hannah has decided to do ACCA. Go through their chat to compare both the courses as they shed some light on each of them. Their chat will help you clear your mind and come to a conclusion about the CPA vs ACCA dilemma.


John and Hannah are sure about their career and the certifications they want to receive. Its time you do too. So stop wasting time and decide so that you can focus on the chosen path. If you have any queries or comments drop them below. Visit the ACCA and CPA page to get more details.

Career Games : CMA vs CPA

Deciding whether you would go out with friends or stay at home can be a difficult question, but CPA or CMA is no longer a question that should pressurize you. You can easily distinct between the two and opt for the one that suffices your needs. Both have their own characteristics and advantages but you need to see for yourself which is the certification that you would like to have. You can distinct between the two using the infographic below and come to a clear conclusion in a few seconds.


Hopefully this would have helped you and cleared your doubts. Now you can pressurize your brain on whether you would like to go out or stay at home rather than which course is better. If you have any queries, leave a comment below. For more details visit the CMA and CPA course page.

Twitter in talks to acquire India based mobile tech startup Zipdial

Update: Twitter has acquired India based “Missed Call” startup Zipdial. There are reports floating around the web saying that Zipdial has been acquired for $30mn.

The Bangalore-based Zipdial has developed a marketing and analytics platform linking businesses and users through a unique application – The missed call.

Social-media giant Twitter plans to make its first acquisition in India in mobile technology services startup ZipDial. This news is a huge boost for Indian entrepreneurs after Facebook and Yahoo acquired Little Eye Labs and Bookpad respectively. LittleEyeLabs is an app performance analyzer platform whereas Bookpad are the makers of file editing and collaboration software. There were stories floating around that Twitter was looking at an analytics company Frrole, although no deal finalized. ZipDial would be Twitter’s first acquisition in India if the deal goes through.

*Zomato acquires Urbanspoon

*Alibaba to invest in Indian startup Paytm

Experts said the deal, if successful, could be a game changer for Twitter, as mobile advertising becomes a big revenue earner for the company. Zipdial brings in user preferences for brands in tier 2 and tier 3 cities where smartphones are yet to make an entry.

Technology news portal TechCrunch reported on Tuesday that the Twitter-Zipdial deal will be worth worth $30 – $40 million. ZipDial was founded in 2010 by a team of technology entrepreneurs – U.S. transplant Valerie Wagoner (CEO), Amiya Pathak (the COO who has also worked and studied across India and the U.S.), and Sanjay Swamy (chairman and an active investor in other startups).

If the deal gets done, it would be the latest in a string of startups in India getting acquired by U.S. companies keen to capitalize on the opportunity to pick up talent, information and traffic in a very huge market — considered to be one of the fastest-growing and potentially the biggest in the world.

Twitter had partnered with ZipDial earlier to enable users to get tweets from celebrities over SMS on their mobile phones. ZipDial had also partnered with Facebook to launch an innovative advertisement format with missed calls. When users click on “missed call” in a particular advertisement on the social network, they will get alerts from the brand.

ZipDial’s service is big business. In 2013, it had already clocked up campaigns totalling around 400 million hung up calls and claims to take care of over 900 mn engagements across 7,000 campaigns (it’s not clear if that’s the same metric but sounds like it could be). It says that more than 500 brands, including a lot of distinguishable names like Disney, P&G and Colgate, are customers on its platform.

ZipDial has been trying to expand outside India and explore the Southeast Asian markets.

Mobile brings huge business for Twitter. 80% of the MAUs(Monthly active users) are from mobile and more than 80% of the revenue is generated via mobile ads, ads being Twitter’s primary revenue generator.

Twitter noted in its Q3 financials that about 78% of its 284 million MAUs were international users, but it is only making about 34% of its revenues outside the U.S.. The world (barring the U.S) is a large but still underdeveloped market for the social network.

Twitter needs to find ways to target new mobile consumers and tap into user behaviours that are already popular/more natural to those audiences (like hanging up as a call alert). Hence, ZipDial becomes an appealing buy. “Reach the next 3 billion with ZipDial,” it says in its promotional material.

In the next five years, industry analysts estimate that at least 40 technology ventures in India could be bought over by large corporations.

Social networking companies have been trying to monetise their huge user base in the country. And as the Indian users become more and more engaged in the mobile and social media market, the investment for the big corporations will not stop pouring in!

SpiceJet vs IndiGo: Why is SpiceJet going in the wrong direction?

Have you ever wondered what led to the downfall of SpiceJet and the reasons behind profitability of Indigo? Both of them are low cost airlines who started their business around the same time (Spicejet in 2005 and Indigo in 2006). So why is it that one of them is the most profitable airline in the country whereas the other is looking out for rescue plans?

Spicejet vs Indigo in 2014


Factors that make Indigo the most profitable airline in India:

Chalking out Locations (Market-reach)

Indigo has a fleet of 70 aircrafts, yet it flies to only 29 domestic and 4 international locations. However, SpiceJet has 56 but it flies to 45 domestic and 10 international locations. Thus, IndiGo’s strategy is to provide more capacity on select routes, rather than spread itself thinly over several. As each destination requires funds (rentals, staff, ground-handling, equipment etc.), this helps reduce the costs. This strategy rather ensures that a traveler from Ranchi will not have to look at a non-IndiGo flight. Eventually, Indigo gets a loyal customer and hence, a larger share of the Ranchi market.

Operational Cost strategy

One more integral factor is maintenance and spares which constitute a good share of the operational costs. As we say the airline is profitable the longer it stays in the air.
The focal point here is that Indigo doesn’t have to maintain a large inventory of spares or engines. How the grounded aircraft is bad can be pointed out by what happened in 2010 when Kingfisher Airlines had to ground its aircraft because of snags in the engine, but IndiGo, which used the same machine didn’t had to because of the vendor support contracts. Also, IndiGo gets its C-checks done in Sri Lanka, unlike its competitors who send their aircraft to as far as Dubai, Hong Kong, Singapore etc. Obviously, this along with maintenance costs is the defining number that drives the business.

Cost cutting by controlling the employee-aircraft ratio (Efficiency)

In the cost-control exercise, IndiGo’s employee-aircraft ratio is approximately 100-102 now. However, Jet Airways has a ratio of 130, while Air India’s number is 262. IndiGo closely monitors turnaround time and fixes tough targets: currently it gets an aircraft ready for its next flight in 31 minutes (Industry record). This helps the airline achieve its target of keeping the plane airborne. Also, its fleet consists of only one aircraft: the Airbus A-320. That’s why, it is required to deal with one set of pilots, spares and engines. This simplifies the process of running the airline and also keeps costs on a tight leash. This is in contrast to a rival like SpiceJet which has two sets of aircraft. IndiGo has shied away from any loyalty scheme for passengers or the temptation to join a global alliance which, Ghosh (Indigo’s reticent CEO) says, only adds costs.

Fuel burden strategy

The biggest cost for any airline is jet fuel; it can add up to 50 per cent of the operational cost and any savings here could make a large difference to operations. IndiGo goes through it with a toothcomb. For example, when the aircraft lands and comes to a halt, the airline goes into a detailed analysis of whether it should be on auxiliary power or should it invest in a ground power unit to save fuel costs. “The question is whether you want to burn jet fuel for the auxiliary unit or burn diesel in the ground unit which is cheaper,” says an aviation insider. Pilots are put through training on how to save fuel, which includes details of the time they should take to climb to 32,000 feet. Insiders also say that the airline preferred not to go for a full-fledged inflight magazine, which would have added additional weight and burnt more fuel.

The Thrifty mentality & detailed cost-analysis at every stage of the supply-chain is the reason behind Indigo’s sustained success. Media baron Kalanithi Maran’s SpiceJet, is facing funding issues with the Spicejet’s recent debt crisis. When Kalanithi Maran’s Sun Group took control of Spice-Jet in 2010, it never looked like a bet that could go wrong. Even Obama in his visit to India praised Maran for creating job opportunities in America through SpiceJet’s overseas operations. The airline was profit-making and had INR 800 crore of cash. What was more, it was eligible to operate overseas flights that offer fatter margins.

What led SpiceJet down?

(1) SpiceJet’s move to become the prime mover by being the first airline flying to smaller cities hurt them badly. In this process, they added the 78- seat Bombardiers, something most budget airlines avoid to keep costs low. Neil Mills (SpiceJet’s CEO 2 years ago) wanted to go to uncharted markets like Hubli, Tirupati and Amritsar, and leverage the benefits of being the first airline to cover unchartered territories.

(2) Second factor again was its eagerness to follow aggressive discount fares in hopes of increasing passenger load. But, it wasn’t to be as they failed to lure the number of passengers to sustain its revamped business model. The price-fare war hurt them badly. It still works if an airline makes the revenue on a flight to match costs.
Airline tycoon Naresh Goyal’s Jet Airways, co-owned by Etihad Airways, is being coveted the rich man’s carrier owing to its brash prices. Jet did try to fight in the economy sector by diversifying itself into Jet Lite & Jet Connect but, its not so frugal business model let Naresh Goyal down. People say airlines is a tricky business as you run for the debt debacle being an airline owner (ask Kingfisher). Indigo has certainly quelled all this nonsense.

Five years of generating consistent profits Indigo’s consistent record of profitability has also helped the airline in getting more attractive financing deals to pay for its lease rentals which, according to estimates, are around 20 per cent of the total operating cost.

The whole effort to prune costs and improve profitability doesn’t end here. IndiGo is taking more steps. With the government’s liberal policy of allowing airlines to fix baggage and pay more for some seats, it hopes to get a larger portion of its revenue from auxiliary sources in the days to come. With the Tata- Singapore-Airlines alliance Vistara and AirAsia joining the battle, IndiGo requires pulling out all the tricks in the bag.

Only time will tell what will happen with SpiceJet. What do you think? Write in our comments section below.