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EduPristine>Blog>Content Marketing: Choosing the right topic to write on

Content Marketing: Choosing the right topic to write on

March 26, 2015

content marketing tips

I’m sure that you are reading this because you want topics to write your blog, right? Let me conclude the tip before starting it, there are no tips, follow your heart.

I know that sounds weird and you might be confused as to why I’m saying so. The reason is quite simple. If you are trying to manufacture some topics to write on, the chances of your blog or article being a bore are high. However, if you are a writer and you want to write topics that are different and interesting, read on to find.

Writing is an art; it does require skills, but more than that you need to persevere and have patience for getting your work published. Many writers, who are famous today, struggled for many years before becoming famous. If you are picking your pen one fine day and write, don’t expect your efforts to provide you with immediate results. It will take its own time.

In the world we live in today, with so many blogs and articles published day by day, it is really difficult to stand out from the crowd. So what do you need to do?

Search for the latest trends

With millions surfing online for topics of their interest, you need to find out what interests people at present and write about that topic. An example: – Game of Thrones TV series or GOT is entering into the 5th season and the whole world is crazy about the series. It doesn’t matter if you are interested in the series or not, what matters is the topics your readers are interested in.

Now, you need to find topics using the series name so that people will stumble upon your blog.

• 5 leadership lessons from Game of Thrones

• Top 3 tips on how to be like Khaleesi ( a famous character in the series) in the real world

• What you learn about what you should not do from The Kingslayer (another character) etc.

You can search the latest trends and topics from trends.google.com

Scribecontent.com

Scribe is a brilliant tool for you to understand related keywords to your main keyword. You will also be told as to what kind of traffic you can expect from these keywords for the next 30 days. It helps you to analyze and optimize your content for better reach. Isn’t that amazing?

Scribe is also famous for its WordPress plugin where all you need to do is install it and configure it as per your requirement.

Alternate Keywords

Consider that you are making a blog on cooking, what are the keywords related to cooking?

• Food, restaurant, eat, eating out, sea food, dish etc.

Now consider writing blogs using the above-mentioned keywords, like:

• How to prepare your favorite seafood dish using these 3 simple methods

• 5 hot topics to cook like a chef

Alternate keywords will help you target a different set of audience. It is an amazing way to reach out to more people around the globe.

Millions of topics to write about using this tool

If you are still struggling to find topics that you want, try Keywordtool/ . It’s just brilliant. The tool provides more than 100 odd topics for just one keyword of your interest. Check the link and enter a word that you like to write about. You will be amazed at the amount of options they throw.

Speak to people

I know this sounds a little ridiculous, but this is the best way to know the minds of people. Ask your friends about what they would like to read, considering that they have time to read. You will be surprised at the options they are going to give you.

A real cool website

Buzzsumo will help you to identify the most shared topics from websites all over the world. If this ain’t cool, then what is?

Be careful, you will be led to all the websites who have published content on your topics. Now be smart and then improvise on their content to create a one of your own. I’m not asking you to copy, that’s illegal, but using their ideas, create something of your own.

Reddit

This is a famous social media platform where people come and get answers to their questions. Go to your community or interest and then search for the list of questions people have posted and you will know what to write about.

I hope this has been of interest to you. Kindly do a favor, will you? Comment on this article, tell me what you liked about this, tell me where I can improve, tell me what you want to read and I will be happy to help.

About Author

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Trusted by Fortune 500 Companies and 10,000 Students from 40+ countries across the globe, it is one of the leading International Training providers for Finance Certifications like FRM®, CFA®, PRM®, Business Analytics, HR Analytics, Financial Modeling, and Operational Risk Modeling. EduPristine has conducted more than 500,000 man-hours of quality training in finance.

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