Until a decade ago, Digital Marketing was a superficial phenomenon. It appeared to be unimportant and dubious till the marketers dived deep into it and found its true essence for the business. Over a period of time, things changed remarkably and Digital Marketing is emerging as one of the paramount marketing methodology. Marketers have begun to realize its importance, its benefits and scope for future business scenario.
Digital Marketing is meant for the people who are creative and passionate about the internet. It is a highly result driven and set objective practice. A Digital Marketing career will not only earn you a fat pay-check but will also enhance your knowledge and creativity skills. You start off with Digital Marketing executive and climb up the hierarchy ladder with experience and knowledge. But as a Digital Marketing Executive, what will be your responsibilities? Let’s have a look.
A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team. The job description of a Digital Marketing Executive includes:
Above was the brief description of what you need to do as a Digital Marketing Executive. But along with this designation, comes certain responsibilities which you need to accept and take over in order to comply with the performance expected from you. Some of these responsibilities are mentioned below:
Speaking of skills and qualifications; good knowledge of internet and marketing is sufficed for this role. A graduate qualifies for this role whereas a higher relevant education and /or experience would be an added advantage.
Digital Marketing Executives work standard working hours in the office. They work from office unlike sales executives since most of their work is based online. They usually don’t have to interact face-to-face with customers and hence they will be able to dress casually in most of the companies. Digital Marketing Executives are key to digital product demonstrations as they will have the technical knowledge to explain them in the most effective way.
Successful Digital Marketing Executives can progress to senior digital marketing positions viz. senior executive or Manager. It is possible to progress from being in charge of a particular digital product to being in charge of the entire online marketing strategy for a particular company. It also includes being a part of the vision for the company’s digital future.
A Digital Marketing Executive’s salary varies depending upon the size and profitability of the company he/she works for. The salary offered to an ideal candidate in India ranges between INR 1,50,000 to INR 3,00,000 p.a. while that in US, it ranges from USD 25000 to USD 30000 p.a. Digital Marketing Executives have the advantage of having specialized skills relating to digital marketing and knowledge of related fields such as e-commerce, content marketing and social media marketing. The better you acquire skills, perform and gain experience, the fatter your paycheck gets.
A unique factor which differentiates Digital Marketing Executives from other marketing professionals is their specialized knowledge of the digital arena. Ideal candidates:
As people are spending more and more time online, marketing has adjusted to the changing behavior of the people in terms of online presence. People learn about stuff, talk to each other and buy things. Digital Marketing Executives work with the internet, social media and similar channels to increase and improve the brand profile and reputation, popularity and sales of a particular company.
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