What is Social Bookmarking?

Whenever you email a friend, family member, colleague or anyone and send them a link or a website you think that they are looking for or they might find interesting, you are participating in Social bookmarking. The process of saving bookmarks to a public Web site and “tagging” them with keywords is called Social bookmarking. In simple words, it is the act of tagging a website and saving it for later use and reference. These tagged websites are saved on the web instead of the your own web browser. It enables users to add, annotate, edit and share bookmarks of the websites. Social bookmarking is a powerful tool in promoting a website.

Source: http://www.pipmarketing.com/wp-content/uploads/2012/11/20121113-social-bookmarking-blog-post.png

How to do Social bookmarking?

You have to register with a social bookmarking site. It lets you store bookmarks, add tags of your choice, and designate individual bookmarks as public or private. Some of the bookmarking sites check intermittently if the bookmarks still work and notify the user when the URL no longer functions. Some of these sites include Reddit, Tumblr, Stumbleupon etc. Social bookmarking is particularly useful when collecting a set of resources that are to be shared with others. Anyone can participate in social bookmarking.

How does Social bookmarking work?

You can not only save your favorite websites and send them to your friends but you can also see what other people have found interesting enough to tag. Bookmarking sites allow you to browse through the matter which is currently trending as popular, or recently added. It also gives you a categorized list of the items you want to search for like shopping, education, sports, etc. Social bookmarking sites have earned a title of intelligent search engines.

How does it help you?

Social bookmarking helps you to get whatever information you are searching for on the web. You can narrow down your search and find exactly what you are looking for.

Usually, all Social bookmarking sites update and display recently added lists and popular links. It enables you to get the updated information you are looking for. It enables you to even know about the things and information which you are unaware of but would like to know.

Comparing Social bookmarking with Search engines

Social bookmarking, as a search engine has advantage over traditional search engines which we commonly use. All tag-based classification of internet resources such as websites is done by human beings. It enables quality and eminent resource search as content of the resource is better understood because of the human touch it has. People can search and bookmark pages, links and resources which might not have been exposed yet on our tradition search engines. In addition to the above, ranking can be given to particular resources based on how many times it has been bookmarked by the users. It ensures viewing quality resources.

Bookmarking in Social Media Marketing plays an important role to advertise and market your business in a better way. So start bookmarking now and use it to your best advantage.

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