This course has been designed keeping in mind the growing trend of businesses towards digital marketing.” Marketeers” are trained in a way so that they can utilize the proper blend of technology, social media channels and business concept for revolutionising the brand.
Digital Marketing is a way of marketing which involves building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services along with the promotion of products and brands. How it differs from traditional marketing is that it involves the use of channels that enable an organization to analyse marketing campaigns and understand what is working and what isn't in real time.
Today, consumers are not just exposed to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital marketing plays a significant role by reaching out to target audience which will results in more quality prospects and more conversions as compared to any other method of marketing via online activities.
All innovation in marketing is through digital channels nowadays. Whether you are a business owner who wants to improve your online engagement or a complete beginner, this program is meant for:
|Digital Marketing||TBD||VPRS, #44, Seshachalam Street, Saidapet, Chennai - 600015, Tamilnadu||18002005835||Buy|
|Day 1||Introduction to Digital Marketing. Website Planning & Development|
|Day 2||Google Analytics: Monitoring bounce rate , tracking conversions|
|Day 3 & 4||
Search Engine Optimization: Planning SEO of a website
Monitoring SEO process / Learning SEO tools
On page / Off page optimization
|Day 5 & 6||
SEM: Online advertising & Ad Networks - Google Ad words
Tracking & Measuring ROI of Online Advertising
Search Campaigns / Digital Display Campaigning
|Day 7 & 8||
Social Media Marketing: What is social media?
Facebook/ Linkedin /Twitter/Google+ marketing
|Day 9||Email Marketing|
|Day 10||Affiliate Marketing|
|Day 11||Lead Management, Ecommerce Marketing & Growth Hacking|
Going Mobile and Competitor Benchmarking, Making your Web mobile friendly
Boundary Spanning Competitors
SEO/SEM Benchmarking tools
On successful completion of the course you will get the EduPristine's Certificate of Participation and a Certificate of Excellence in Digital Marketing based on your performance.
After receiving the certificate, you will be able to efficiently apply this knowledge and reach out to the targeted audiences using various means like SEO, ads, social media, emails etc. and make them the aggregated audience which when come on your website will become lead and finally convert into a customer.
*Aggregated audience – Followers on social media + Subscribers of Website's newsletter.
This whole scenario, if followed in the proper manner, will serve as a very special desert for you in the form of increased revenue.
The course duration is of 60 hrs, spread across 12 Sundays
It is a classroom training conducted by Digital Marketing Experts
On completion of the program we conduct an online exam, based on the performance of which you will get certificate.
The students are provided with : a.Participation Certificate if they score less than 50% in the exam. b.Certificate of Excellence in collaboration with "Microsoft IT Academy Program" if they score more than 50% in the exam.
In case if students fails to score more than 50% than they can give the exam again (one time) in order to get the Certificate of Excellence.
With most of the companies investing major part of their marketing budget in Digital marketing, the number of job opportunity are exponentially increasing Click here to view :jobsearch.naukri.com/digital-marketing-jobs
In case you miss any of your lectures, you may attend the missed class in any other batch.
Students get a Login access for Online course material. Hard Copy of course material is also provided.
Comprehensive classroom training program covering A to Z of Digital Marketing
Experienced trainers from industry
Live hands-on training through case studies and assignments
Google Budgets for promoting website during assignments
Preparation for Google adwords certification
Weekend Batch for Professionals
24*7 Online Support
The student needs to know basic computer operations like Ms Office, surfing.
We prepare students for the Google certification exams.
We follow topic expert model of training. We invite digital marketing experts from various organisation to take the sessions as per their skill sets.
Lectures were very informative and on par with the current times. Approachable lecturers and lively environment has aided in making the course a memorable one. This course will certainly help everyone looking to make big in the Digital Industry.
The Structure of the course is understandable and well-organized. This course is a great foundation for Digital Marketing jobs, which makes it a course worth looking out for. The Staff is co-operative, hence making it easy for us to grasp the nitty-gritties of Digital Marketing through their practical approach. I strongly recommend people to take this course above any other courses..
Manager with Bank Of Baroda, Mumbai
Chennai is the capital city of the Indian state of Tamil Nadu. Located on theCoromandel Coast off the Bay of Bengal, it is the biggest industrial and commercial centre in South India, and a major cultural, economic and educational centre. Chennai is known as the "Detroit of India" for its automobile industry.The city is host to the third largest expatriate population in India after Mumbai and Delhi, with 35,000 in 2009 and steadily climbing to 82,790 in 2011. Chennai is the only city in South Asia and India to figure in the "52 places to go around the world" by The New York Times.
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