|Day 1||Introduction to Digital Marketing. Website Planning & Development|
|Day 2||Google Analytics: Monitoring bounce rate , tracking conversions|
|Day 3 & 4||
Search Engine Optimization: Planning SEO of a website
Monitoring SEO process / Learning SEO tools
On page / Off page optimization
|Day 5 & 6||
SEM: Online advertising & Ad Networks - Google Ad words
Tracking & Measuring ROI of Online Advertising
Search Campaigns / Digital Display Campaigning
|Day 7 & 8||
Social Media Marketing: What is social media?
Facebook/ Linkedin /Twitter/Google+ marketing
|Day 9||Email Marketing|
|Day 10||Affiliate Marketing|
|Day 11||Lead Management, Ecommerce Marketing & Growth Hacking|
Going Mobile and Competitor Benchmarking, Making your Web mobile friendly
Boundary Spanning Competitors
SEO/SEM Benchmarking tools
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