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Digital Marketing in Lucknow

Classroom Prep

Digital Marketing Lucknow
CMA demonstrates your professional expertise in financial planning, analysis, control, decision support, and professional ethics – making you the preferred choice of the potential employers.

About Digital Marketing

Digital marketing is the promotion of products or brands via one or more forms of electronic media. How it differs from traditional marketing is that it involves the use of channels that enable an organization to analyze marketing campaigns and understand what is working and what isn't.

Why is Digital Marketing Important?

Today, you could very easily say that Digital Marketing has become an important aspect forall businesses world-wide. It's an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Target Audience

All innovation in marketing is through digital channels nowadays. Whether you are a business owner who wants to improve your online engagement or a complete beginner, this program is meant for:
  • People interested in building career in Digital Marketing
  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media, Email Marketing, et al.) Professionals


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Day 1 Introduction to Digital Marketing. Website Planning & Development
Day 2 Google Analytics: Monitoring bounce rate , tracking conversions
Day 3 & 4 Search Engine Optimization: Planning SEO of a website
Monitoring SEO process / Learning SEO tools
On page / Off page optimization
Day 5 & 6 SEM: Online advertising & Ad Networks - Google Ad words
Tracking & Measuring ROI of Online Advertising
Search Campaigns / Digital Display Campaigning
Day 7 & 8 Social Media Marketing: What is social media?
Facebook/ Linkedin /Twitter/Google+ marketing
Video/Content marketing
Day 9 Email Marketing
Day 10 Affiliate Marketing
Day 11 Lead Management, Ecommerce Marketing & Growth Hacking
Day 12 Going Mobile and Competitor Benchmarking, Making your Web mobile friendly
Boundary Spanning Competitors
SEO/SEM Benchmarking tools

About Lucknow

Lucknow is the capital city of the state of Uttar Pradesh in India. Lucknow is a major metropolitan city of India and is the administrative headquarters of Lucknow District and Lucknow Division. It is theeleventh most populous city of India and the most populous city in Uttar Pradesh which is the most populous state of India. Lucknow has always been known as a multicultural city and it flourished as a cultural and artistic hub of North India and as a seat of Nawab power in the 18th and 19th centuries. It continues as an important centre of government, education, commerce, aerospace, finance, pharmaceuticals, technology, design, culture, tourism, music and poetry.
We sincerely appreciate the flexibility of teaching and customized guidance that the institute provided each of us. The intensity and rigour of the programme prepares one for high pressure situations. We are very grateful for the very valuable training and assistance provided to us by EDUPRISTINE.
I appreciate largely to the content part which covers practical aspects of modeling which we used on day to day base. We worked on R software expressively. We also touch on SPSS, Ms- Excel software. Edupristine done great job in combing the entire course..

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