Digital Marketing Course

Digital Marketing Course

Digital marketing is termed as an approach, a strategy, a branding or marketing exercise using digital channels. Digital Marketing training for professionals and graduates by EduPristine will not only help you understand the different aspects of digital marketing but will also give you practical experience and certification.

706 Reviews

DO YOU
KNOW?

SEM/SEO Marketing is one of the top 10 skills that can get you hired globally.

Source: Linkedin

About COURSE

Digital Marketing is the promotion of your brand, product or service online - Generate Traffic, Leads and Sales. Digital Marketing online training for graduates is the way to go ahead and beat the competition. You will evolve as a marketer and will be a great asset for your employer. Read more

Why Live Online Training: Live Online Digital Marketing Classes are conducted using professional grade IT conferencing system from Citrix. The participants can interact with the faculty in real-time during the class using chat. The participants will be required to install a light-weight IT application on their device which could be a laptop, desktop, tablet or a mobile. Citrix supports Windows, iOS operating system and recommends an internet speed of 1 MBPS at the user's end.

  • Live Online Classroom

    48 Hours of Live Online Classes covering all topics. Learn from Digital Marketing Experts working in the Industry and prepare yourself for Google certification

  • Online Materials

    Topic Wise study material in the form of Presentation and Case Studies

  • Practical Exercises

    Quiz/Assignment with detailed answers and explanation. Doubt solving forum to interact with faculty & fellow students

  • Validity

    Login id and password validity for a year.

  • Certification

    At the end of the training, you will be awarded with a certification of participation or excellence*. You will also be prepare for Google certification.

  • Placement

    Participants get placement assistance after successful completion of the course.

  • 24x7 Online Access

    24x7 Access to Course Material (Case Studies, Presentations etc.)

    * Certificate of excellence is awarded after passing an exam conducted by EduPristine

Course Structure

  • Planning a Digital Marketing Campaign
  • Website Planning and Development
  • Essentials of a website
  • Fundamentals of Google analytics
  • Monitoring bounce rate
  • Tracking conversions
  • Monitoring Traffic Source Performance
  • Monitoring Visitor behavior
  • Setting up Dashboards
  • SEO Strategy
  • Tools to find keywords (paid & free)
  • Keyword research
  • Planning SEO of a website
  • On Page Optimization
  • Off Page Optimization
  • Google Search Console
  • Content Marketing
  • Online advertising & Ad Networks
  • Introduction to Google AdWords
  • Keyword Research
  • Creation of Search Campaigns
  • Writing Compelling Ad Copies
  • Creation of Effective Campaigns and Ad groups
  • Display Campaigns
  • Tracking & measuring ROI of online advertising
  • Optimizing Ad Performance
  • Strategy of allocate funds to various online advertising platforms/li>
  • Defining the communication strategy
  • Setting up brand presence
  • Social Listening
  • Engaging with followers
  • Facebook Marketing
  • Twitter
  • LinkedIn
  • Instagram
  • Understanding Social Media ROI
  • Essentials of Writing a good email
  • Using Opt-in
  • Segmentation of subscribers
  • Scheduling sending frequency
  • Content writing and A/B testing
  • Blacklisting
  • Email Service Provider
  • Split testing and A/B testing of campaign
  • Monitoring Email Campaign
  • Post Campaign Strategies
  • Going mobile & Competitor Benchmarking
  • Affiliate/Ecommerce Marketing
  • Setting up a lead management system
  • Landing Pages Optimization
  • Conversion Rate Optimization
  • Growth Hacking
  • Apply all the learnings of the course on one of the assigned websites and create a future actionable plan

Schedule WHEN

 

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Benefits WHY?

  • Digital Marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. Any effective marketing campaign will include them in its strategy. Let’s understand the different verticals in detail.
  • Search Engine Optimization: SEO is a very useful and important process of digital marketing. This involves optimizing your website to provide the best content and user experience. Websites will have to be optimized by different SEO techniques like on page optimization, off page optimization, back-linking, content optimization etc. The main focus of this process is to get more traffic to your website – for Free.More
  • Social Media Marketing and Optimization: Social Media Marketing involves increasing awareness of your product or service through social networks. Blog posting, group posting, page creation, advertising, engagement with people in different social media platforms are the key responsibilities of SMO techniques. Apart from this, you will also run how to run ads and target people on the social media platforms viz. Facebook, Twitter, LinkedIn etc.
  • Pay Per Click Marketing: As the name suggest, this process involves paying for getting relevant clicks to your website. It’s a process of advertising of your product or service on various search engines. The biggest focus will be on Google AdWords. There are two types of ads that are covered – Search and Display. You will learn about the targeting methods and optimization techniques and implement them hands-on.
  • Email Marketing: One of the most fruitful marketing techniques of digital marketing course is said to be Email marketing. It is a crucial part of your overall digital marketing strategy and business plan. It helps you get the best chance for making profit and reaching your goals – No matter how big or small your company is.

  • Google Analytics: The most beneficial aspect of Digital Marketing is Analytics. Being able to measure what you are doing is the best way to move forward. Google Analytics is a free web analytic tool offered by Google which tracks and reports website traffic. Knowing behavior of audience, customer’s demography and what they want is a vital success factor for any website and all these comes under Google Analytics. Some important features of google analytics includes Segmentation, Setting up goals and Source-wise performance analysis.
  • Content Marketing: Content marketing is a digital marketing strategy that focuses on creating, updating and summarizing content for your target audience through online to attract new visitors and keeping the old users engaged. The most common components of a content marketing techniques are writing new thoughts on social media networks, blogs and web pages. You will be liable for analyzing and executing on opportunities to improve your website’s content for better ranking in search engines for the targeted keywords.

The average salary for a Digital Marketing Manager is

INR 4 to 5 lakhs

per annum.

Reviews WHAT OTHERS SAY

I always wanted to pursue Digital Marketing, since it has always been my passion to explore this dimension of marketing. My search for proper guidance ended at EduPristine. Being a Marketing Analyst myself, it was a remarkable and overwhelming experience to be a part of this batch.

Ashwin Prabhakara Marketing Analyst, Webbazaar

Excellent Program! It enhanced my knowledge and skills on Digital Marketing. The instructors have immense experience and domain knowledge that aids in making the content relevant. Thank you all!

Vikas Arora Entrepreneur

Who should do this? TARGET

Digital Marketing is of the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.
According to LinkedIn, SEO/SEM Marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future. After completing digital marketing training you can work in the following digital marketing job roles
1. Digital Marketing Manager
2. SEO Manager
3. SEM Specialist and Digital Sales Executive
4. Content Manager
5. Social Media brand manager
6. Email Marketing Specialist
7. Mobile Marketing expert
8. Web Analytics Executive

FAQsWHY?

Do you provide any certificate at the end of the course?

Are there enough job Opening for Digital Marketing Professionals?

What if I miss some lectures?

Do we get any course material for reference?

Are there any Pre-Requisites for the course?

Is Google certification part of the course?

Who are the instructors?

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