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Digital Marketing Course in Kolkata

Review Summary

4.6

706 Reviews

DIGITAL MARKETING COURSE IN KOLKATA

CLASSROOM TRAINING

digital marketing

The world in now online and Kolkata is not way behind of this new trend of marketing. Popularity of Digital Marketing is increasing day by day in Kolkata. It is one of the best marketplaces for top most companies of India; every company needs a digital marketing expert.

DIGITAL MARKETING COURSE

At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays. This digital marketing course in Kolkata has been designed to meet the expanding needs for Marketeers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels.

Digital Marketing Course Details:

As the name suggests, digital marketing can be termed as an approach, a strategy, or a branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your brand, product or service online. Digital Marketing includes many channels namely SEO, Email Marketing, Social Media Marketing, Pay per click and Affiliate Marketing.

Following topics are covered in the Digital Marketing Training in Kolkata by EduPristine:

Digital Marketing Course
Day 1
Introduction To Digital Marketing:
  • Planning Digital Marketing Campaign
  • Website Planning and Development
  • Essentials of a website
Day 2
Google Analytics:
  • Fundamentals of Google analytics
  • Monitoring bounce rate
  • Tracking conversions
  • Monitoring Traffic Source Performance
  • Monitoring Visitor behavior
  • Setting up Dashboards
Day 3
Search Engine Optimization:

  • SEO Strategy
  • Tools to find keywords (paid & free)
  • Keyword research
  • Planning SEO of a website
  • On Page Optimization
Day 4
SEO Tools:

  • Off Page Optimization
  • Google Search Console
  • Content Marketing
Day 5
Search Engine Marketing:

  • Online advertising & Ad Networks
  • Introduction to Google AdWords
  • Keyword Research
  • Creation of Search Campaigns
  • Writing Compelling Ad Copies
  • Creation of Effective Campaigns and Ad groups
Day 6
Search Engine Marketing:

  • Display Campaigns
  • Tracking & measuring ROI of online advertising
  • Optimizing Ad Performance
  • Strategy of allocate funds to various online advertising platforms
Day 7
Strategy for Social Media Marketing:

  • Defining the communication strategy
  • Setting up brand presence
  • Social Listening
  • Engaging with followers
  • Facebook Marketing
Day 8
Social Medial Marketing

  • Twitter
  • LinkedIn
  • Instagram
  • Understanding Social Media ROI
Day 9
Email Marketing:

  • Essentials of Writing a good email
  • Using Opt-in
  • Segmentation of subscribers
  • Scheduling sending frequency
  • Blacklisting
  • Email Service Provider
Day 10
Email Marketing:

  • Split testing and A/B testing of campaign
  • Monitoring Email Campaign
  • Post Campaign Strategies
  • Going mobile & Competitor Benchmarking
  • Affiliate/Ecommerce Marketing
Day 11
Lead Management:

  • Setting up a lead management system
  • Landing Pages Optimization
  • Conversion Rate Optimization
  • Growth Hacking
Day 12
Live Project:

  • Apply all the learnings of the course on one of the assigned websites and create a future actionable plan

TESTIMONIALS

Lectures were very informative and on par with the current times. Approachable lecturers and lively environment has aided in making the course a memorable one. This course will certainly help everyone looking to make big in the Digital Industry.

The Structure of the course is understandable and well-organized. This course is a great foundation for Digital Marketing jobs, which makes it a course worth looking out for. The Staff is co-operative, hence making it easy for us to grasp the nitty-gritties of Digital Marketing through their practical approach. I strongly recommend people to take this course..

Trained employees from the following corporates

Many companies agree that it's a effective strategy to train their employee in Digital Marketing for better ROI. Following are the top industries and Companies which trained their employees to improve their skills and efficiency.

  • Bennett coleman and co.
  • Haworth India Pvt.ltd
  • Max life insurance
  • Reliance communication ltd.
  • Carwale.com
  • Oxford Brookes University - IIMT
  • The Body Shop India
  • Birla White (Aditya Birla Group)
  • Tech Mahindra Business Services Pvt. Ltd.
  • Ogilvy & Mather
  • Meru Cab Company Pvt. Ltd.
  • Sahara Worldwide Ltd.
  • iBall
  • Hyundai
  • Sony
  • Webazaar
  • Samsung
  • ICICI
  • Tata Consultancy Services
  • Kotak Mahindra Bank
  • Business Standard Ltd
  • Netcore Solutions
  • Godrej
  • Renaissance Holdings & Developers (P) Ltd
  • London School Of Commerce
  • KidZania India
  • Times Of India
  • Tata Sky Ltd
  • Emirates Airlines
  • Toyota

Digital Marketing Career

It is believed that Digital Marketing jobs is now the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.

According to LinkedIn, SEO/SEM Marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future. After completing digital marketing training you can work in the following digital marketing job roles

  1. Digital Marketing Manager
  2. SEO Manager
  3. SEM Specialist and Digital Sales Executive
  4. Content Manager
  5. Social Media brand manager
  6. Email Marketing Specialist
  7. Mobile Marketing expert
  8. Web Analytics Executive

The average salary for a Digital Marketing Manager is 4 to 5 lakhs per annum. Most people move on to other job roles of digital marketing if they have more experience in this field. The highest paying skills associated with this job are Strategic Marketing, Online Marketing, Social Media Optimization, Google Analytics, and Search Engine Marketing (SEM).

Digital Marketing Course Highlights of EduPristine

Classroom Training

Learn from Digital Marketing Industry Experts and Prepare yourself for Google certification

Study Material

Hard Copy of Study Notes

Online Materials

Topic Wise study material in the form of Presentation and Case Studies
Practical Exercises
Quiz/Assignment with detailed answers and explanation
Doubt solving forum to interact with faculty & fellow students

100% Placement assistance

We provide placement assistance to student for a bright career in DM industry.

Assignments & cases

Work on real time cases from different domains.

24x7 Online Access

24x7 Access to Course Material (Unlocked Excel Models, Presentations, etc.)

Digital Marketing Course Fees

Digital Marketing Training Details
Price Rs. 33000
60 Hrs of Classroom Training
Preparation of Google AdWords Certification
Hard Copy of Study Notes
Practical Case Studies & Practice Exercises
Online course materials
Assignment
Doubt solving forum
Exam/ Test
Certificate of Participation/Certificate of Excellence
Buy

FAQs

The course duration is of 60 hrs, spread across 12 Sundays

It is a classroom training conducted by Digital Marketing Experts

On completion of the program we conduct an online exam, based on the performance of which you will get certificate.

The students are provided with : a.Participation Certificate if they score less than 50% in the exam. b.Certificate of Excellence in collaboration with "Microsoft IT Academy Program" if they score more than 50% in the exam.

In case if students fails to score more than 50% than they can give the exam again (one time) in order to get the Certificate of Excellence.

With most of the companies investing major part of their marketing budget in Digital marketing, the number of job opportunity are exponentially increasing Click here to view :jobsearch.naukri.com/digital-marketing-jobs

In case you miss any of your lectures, you may attend the missed class in any other batch.

Students get a Login access for Online course material. Hard Copy of course material is also provided.

Comprehensive classroom training program covering A to Z of Digital Marketing
Experienced trainers from industry
Live hands-on training through case studies and assignments
Google Budgets for promoting website during assignments
Best infrastructure
Preparation for Google adwords certification
Weekend Batch for Professionals
24*7 Online Support
Placement assistance

The student needs to know basic computer operations like Ms Office, surfing.

We prepare students for the Google certification exams.

We follow topic expert model of training. We invite digital marketing experts from various organisation to take the sessions as per their skill sets.

Venue Details:

Kolkata, known historically in English as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly river, it is the principal commercial, cultural, and educational centre of East India, while the Port of Kolkata is India's oldest operating port as well as its sole major riverine port. As of 2011, the city had 4.5 million residents; the urban agglomeration, which comprises the city and its suburbs, was home to approximately 14.1 million, making it the third-most populous metropolitan area in India. As of 2008, its economic output as measured by gross domestic product ranked third among South Asian cities, behind Mumbai and Delhi.

EduPristine:
CII--Suresh Neotia Center of Excellence For Leadership DC-36, Sector – I, Salt Lake City,Behind City Centre -1, Kolkata - 700064, India

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