statistics in the case study form lesson 1: where do you research this data for real?

ofrak007
Posts: 5
Joined: Fri Sep 25, 2015 8:16 am

statistics in the case study form lesson 1: where do you research this data for real?

Postby ofrak007 » Sat Sep 26, 2015 4:44 pm

Dear sirs,
in the assignment for lesson 1, the the participant excel sheet, various factors (like click through rate and conversion rate per channle are provided, as are the percentage of expected traffic from various channels. My question is, where can you research these tyep of information in the real world and specifically for certain companies / per industry type,
Is all this info on Google analytics and the analytics of various social media channels? or are there another tools as well?
thank you
Ofra

edupristine
Finance Junkie
Posts: 722
Joined: Wed Apr 09, 2014 6:28 am

Re: statistics in the case study form lesson 1: where do you research this data for real?

Postby edupristine » Mon Sep 28, 2015 11:18 am

Hi Ofra,

It is very difficult to find that data for a particular industry or your competitors. The CTRs and conversion rates vary from company to company and industry to industry. Some websites do analysis on the general CTR for ads and organic search results. You can read them here:
http://www.wordstream.com/blog/ws/2013/ ... d-position
https://moz.com/blog/google-organic-cli ... es-in-2014

Hope this helps.


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