Digital Marketing Course

Digital Marketing Course

Digital marketing is termed as an approach, a strategy, a branding or marketing exercise using digital channels. Digital Marketing training for professionals and graduates by EduPristine will not only help you understand the different aspects of digital marketing but will also give you practical experience and certification.

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SEM/SEO Marketing is one of the top 10 skills that can get you hired globally.

Source: Linkedin

About COURSE

Digital Marketing is the promotion of your brand, product or service online - Generate Traffic, Leads and Sales. Digital Marketing online training for graduates is the way to go ahead and beat the competition. You will evolve as a marketer and will be a great asset for your employer. Read more

Why Live Online Training: Live Online Digital Marketing Classes are conducted using professional grade IT conferencing system from Citrix. The participants can interact with the faculty in real-time during the class using chat. The participants will be required to install a light-weight IT application on their device which could be a laptop, desktop, tablet or a mobile. Citrix supports Windows, iOS operating system and recommends an internet speed of 1 MBPS at the user's end.

  • Live Online Classroom

    48 Hours of Live Online Classes covering all topics. Learn from Digital Marketing Experts working in the Industry and prepare yourself for Google certification

  • Online Materials

    Topic Wise study material in the form of Presentation and Case Studies

  • Practical Exercises

    Quiz/Assignment with detailed answers and explanation. Doubt solving forum to interact with faculty & fellow students

  • Validity

    Login id and password validity for a year.

  • Certification

    At the end of the training, you will be awarded with a certification of participation or excellence*. You will also be prepare for Google certification.

  • Placement

    Participants get placement assistance after successful completion of the course.

  • 24x7 Online Access

    24x7 Access to Course Material (Case Studies, Presentations etc.)

    * Certificate of excellence is awarded after passing an exam conducted by EduPristine

Course Structure

  • What is Digital marketing?
  • Importance of Digital marketing
  • How Online marketing works?
  • Introduction of Gameofwheels project
  • Understanding the Business Model
  • Website Planning & Development
  • Marketing plan for Gameofwheels project
  • Prepare a budget having tragests and expense from each channels
  • What is Digital Analytics?
  • Why analytics should be integrated before starting any online marketing?
  • Why Google Analytics (GA)?
  • Data and Taxonomies
  • Imporatnce of Correct data
  • Setting up Google Analytics in wordpress for Gameofwheels
  • Why to setup Goals and Segments in GA?
  • Overview of Google Tag Manager
  • Setup Google Tag Manager
  • Integrate the GTM with other accounts
  • Explore Google Data Studio - Common Visualizations
  • Strategies to use Insights gained from Data
  • What is SEO?
  • Why we need SEO?
  • What are search engines?
  • How search engines work?
  • What are keywords?
  • Tools to find keywords (paid & free)
  • How to find relevant keywords?
  • Planning SEO of a website
  • Find 5 relevant keywords for gameofwheels project
  • On-page Optimization for gameofwheels
  • Registering and setup a Google Search Console (webmaster) account
  • Use of Google Analytics for SEO
  • Quick indexing techniques
  • Getting your site indexed using Webmaster Tools
  • Off-page Optimization for Project Website
  • What is Hyperlink?
  • Internal Link Vs External Links
  • Link Building, Mentions and other Advance Concepts
  • Link Building Campaign for Gameofwheels project
  • Tools to Monitor links
  • Quick overview of Google Authorship, Local SEO and SEO using Socail channels
  • What is SEM/Online Advertising?
  • PPC and its importance
  • Types of Online Advertising
  • Finding the Search Query (Keyword used to reach target through Ads)
  • What are negative keywords? And how to use it?
  • Setting up Live Ads using AdWoard and Landing Page Creation
  • Monitoring and Improving a campaign - Quality Score for keywords & Ad Rank
  • What is Re-marketing?
  • How Does Google Remarketing Work?
  • Setup Remarketing Campaign for gameofwheels ads
  • Why Display Ads?
  • What are the different display Ad formats?
  • Setting up a Display Campaign
  • Finding your audience using Display Tool
  • Placement Targeting - Identify at least 5 sites to run display ads
  • Contextual Targeting
  • Remarketing in Display Ads
  • Display Ads Mistakes to Avoid
  • Why video works?
  • Create YouTube Channel
  • Video Ads Campaign Creation for Gameofwheels project
  • Understand how youtube videos and ads can redirect traffic to your website
  • Youtube video analytics - Attention drop off rates, minutes watched etc.
  • What is Social Media?
  • Key Steps for Social Media Success
  • Why you need FB?
  • How To Build A Brand “Organically” On Facebook
  • Effective Hacks To Boost Organic Reach
  • Advertising On Facebook : Creating and Running an Ad for gameofwheels
  • Running A/B Tests & Ad Scheduling
  • Instant Articles & FB Audience Network
  • Facebook Anlytics
  • Why you need Instagram?
  • How is it different from Facebook?
  • Business On Instagram
  • Advertising on Instagram
  • Overview of G+ and Pinterest
  • What's different about SnapChat?
  • Target Audience - which business should and which business shouldn't use SnapChat
  • Making Snapchat work for your business
  • Why we need Linkedin
  • Setting up Ad Campaign on LinkedIn
  • Usage of Linkedin premium
  • Why you need Twitter?
  • Components of Twitter
  • Setting up Ad Campaign on Twitter
  • Becoming a Twitter influencer
  • Twitter Insights
  • What is content marketing?
  • Who should be doing it? How does it help a business?
  • Tools used in content marketing
  • Introduction to Email marketing
  • How and when to use Email Marketing
  • Setting up an e-mail list
  • Create and run an Email Campaign
  • Understand Eamil Metrics
  • E-mail Re-Targeting
  • Drip E-mail Marketing
  • Why Mobile Marketing?
  • Mobile site vs App
  • App build and monetization
  • Getting listed on app stores
  • App Store Optimization
  • What is Affiliate marketing?
  • How does Affiliate Marketing works?
  • Different Commission Structures
  • Examples of different types of AffilWhat are affiliate networks?
  • How to choose the right affiliate?
  • How does Tracking Work?
  • Affiliate Networks vs In-House Affiliate Program
  • Setting up an affiliate marketing campaign using an Affiliate Network
  • What is Lead generation?
  • Different ways to generate leads
  • Setting up a Lead Management System
  • Nurturing Leads and its example
  • Strategies to convert leads into users of your platform
  • What is growth hacking?
  • The problem that Growth Hacking solves
  • The Lean Marketing framework
  • Complete audit of student marketing activites
  • What are they doing right, what can they improve upon
  • AdWord Review
  • Review of FB analytics
  • GA - Measure and Metrics
  • Undersand different methonds of monetization
  • Why should you try Adsense first?
  • Registration of AdSense
  • Walk through the Adsense Dashword
  • Reports you can check through AdSense

About COURSE

Digital Marketing classroom course has been designed to meet the expanding needs for Marketers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels. The Digital marketing Training will cover the following topics:Read more

  • Introduction to Digital Marketing

  • Web Analytics

  • SEO - (On Page Optimization)

  • SEO - (Off Page Optimization)

  • PPC Marketing

  • PPC and Video Marketing

  • Social Media Marketing

  • Content Marketing

  • Mobile Marketing

  • Lead Management and Growth Hacking

  • Funnel Creation and Optimization

  • Marketing Optimization with Hubspot

  • Project Review

Why Digital Marketing:: The world is now online. It is all about reaching out to them. As social media, mobile apps and online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing. Digital channels and social media have become the most essential of all modern marketing tools.
At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays.

  • Classroom Training

    80 Hours of Exhaustive Classroom Training by Google Certified Trainers

  • Online Materials

    Topic Wise study material in the form of Presentation and Case Studies

  • Practical Exercises

    Quiz/Assignment with detailed answers and explanation. Doubt solving forum to interact with faculty & fellow students

  • Validity

    Access to EduPristine's Learning Management Platform is valid for a year.

  • Certification

    At the end of the training, you will be awarded with a certification of participation or excellence*. You will also be prepare for Google certification.

  • Placement

    Participants get placement assistance after successful completion of the course.

  • 24x7 Online Access

    24x7 Access to Course Material (Unlocked Excel Models, Presentations, etc.)

    * Certificate of excellence is awarded after passing an exam conducted by EduPristine

Course Structure

  • What is Digital marketing?
  • Importance of Digital marketing
  • How Online marketing works?
  • Introduction of Gameofwheels project
  • Understanding the Business Model
  • Website Planning & Development
  • Marketing plan for Gameofwheels project
  • Prepare a budget having tragests and expense from each channels
  • What is Digital Analytics?
  • Why analytics should be integrated before starting any online marketing?
  • Why Google Analytics (GA)?
  • Data and Taxonomies
  • Imporatnce of Correct data
  • Setting up Google Analytics in wordpress for Gameofwheels
  • Why to setup Goals and Segments in GA?
  • Overview of Google Tag Manager
  • Setup Google Tag Manager
  • Integrate the GTM with other accounts
  • Explore Google Data Studio - Common Visualizations
  • Strategies to use Insights gained from Data
  • What is SEO?
  • Why we need SEO?
  • What are search engines?
  • How search engines work?
  • What are keywords?
  • Tools to find keywords (paid & free)
  • How to find relevant keywords?
  • Planning SEO of a website
  • Find 5 relevant keywords for gameofwheels project
  • On-page Optimization for gameofwheels
  • Registering and setup a Google Search Console (webmaster) account
  • Use of Google Analytics for SEO
  • Quick indexing techniques
  • Getting your site indexed using Webmaster Tools
  • Off-page Optimization for Project Website
  • What is Hyperlink?
  • Internal Link Vs External Links
  • Link Building, Mentions and other Advance Concepts
  • Link Building Campaign for Gameofwheels project
  • Tools to Monitor links
  • Quick overview of Google Authorship, Local SEO and SEO using Socail channels
  • What is SEM/Online Advertising?
  • PPC and its importance
  • Types of Online Advertising
  • Finding the Search Query (Keyword used to reach target through Ads)
  • What are negative keywords? And how to use it?
  • Setting up Live Ads using AdWoard and Landing Page Creation
  • Monitoring and Improving a campaign - Quality Score for keywords & Ad Rank
  • What is Re-marketing?
  • How Does Google Remarketing Work?
  • Setup Remarketing Campaign for gameofwheels ads
  • Why Display Ads?
  • What are the different display Ad formats?
  • Setting up a Display Campaign
  • Finding your audience using Display Tool
  • Placement Targeting - Identify at least 5 sites to run display ads
  • Contextual Targeting
  • Remarketing in Display Ads
  • Display Ads Mistakes to Avoid
  • Why video works?
  • Create YouTube Channel
  • Video Ads Campaign Creation for Gameofwheels project
  • Understand how youtube videos and ads can redirect traffic to your website
  • Youtube video analytics - Attention drop off rates, minutes watched etc.
  • What is Social Media?
  • Key Steps for Social Media Success
  • Why you need FB?
  • How To Build A Brand “Organically” On Facebook
  • Effective Hacks To Boost Organic Reach
  • Advertising On Facebook : Creating and Running an Ad for gameofwheels
  • Running A/B Tests & Ad Scheduling
  • Instant Articles & FB Audience Network
  • Facebook Anlytics
  • Why you need Instagram?
  • How is it different from Facebook?
  • Business On Instagram
  • Advertising on Instagram
  • Overview of G+ and Pinterest
  • What's different about SnapChat?
  • Target Audience - which business should and which business shouldn't use SnapChat
  • Making Snapchat work for your business
  • Why we need Linkedin
  • Setting up Ad Campaign on LinkedIn
  • Usage of Linkedin premium
  • Why you need Twitter?
  • Components of Twitter
  • Setting up Ad Campaign on Twitter
  • Becoming a Twitter influencer
  • Twitter Insights
  • What is content marketing?
  • Who should be doing it? How does it help a business?
  • Tools used in content marketing
  • Introduction to Email marketing
  • How and when to use Email Marketing
  • Setting up an e-mail list
  • Create and run an Email Campaign
  • Understand Eamil Metrics
  • E-mail Re-Targeting
  • Drip E-mail Marketing
  • Why Mobile Marketing?
  • Mobile site vs App
  • App build and monetization
  • Getting listed on app stores
  • App Store Optimization
  • What is Affiliate marketing?
  • How does Affiliate Marketing works?
  • Different Commission Structures
  • Examples of different types of AffilWhat are affiliate networks?
  • How to choose the right affiliate?
  • How does Tracking Work?
  • Affiliate Networks vs In-House Affiliate Program
  • Setting up an affiliate marketing campaign using an Affiliate Network
  • What is Lead generation?
  • Different ways to generate leads
  • Setting up a Lead Management System
  • Nurturing Leads and its example
  • Strategies to convert leads into users of your platform
  • What is growth hacking?
  • The problem that Growth Hacking solves
  • The Lean Marketing framework
  • Complete audit of student marketing activites
  • What are they doing right, what can they improve upon
  • AdWord Review
  • Review of FB analytics
  • GA - Measure and Metrics
  • Undersand different methonds of monetization
  • Why should you try Adsense first?
  • Registration of AdSense
  • Walk through the Adsense Dashword
  • Reports you can check through AdSense
  • What is Funnel?
  • Why Marketing Funnels?
  • 3 Core Elements of Marketing
  • Strategy vs. Tactics
  • Front-end vs. Back-end Marketing
  • The 5 Core Elements of a Funnel
  • Product Market Fit
  • Lead Magnets
  • Optimize the Tripwire Offer
  • Product Splintering
  • Exit Offers
  • Setup socail funnel using remarketing and audience segments
  • Advance Conversion Funnels and Mindmaps
  • Full Acquisition Funnel and Mindmap
  • Sales-Template
  • Down-sell-Sales-Template
  • Upsell-Sales-Template
  • Blog Launch Funnel and Mindmap
  • Survey Funnel and Mindmap
  • Industry Case studies on Full Funnel and its implementation
  • What is Marketing Automation?
  • Problems faced by marketers
  • Introduction to Marketing Automation platform and its core feature
  • Lead capture automation
  • Lead Nurturing
  • Sales Acceleration
  • Analytics
  • Create and run an email Automation campaign
  • What is DFP?
  • Versions of DFP
  • DFP vs Hardcoded Ads
  • DFP Key Terminology
  • Understand the Life of an Ad Call
  • Plan and Set up Ad partner stack for Gameofwheels
  • Creating and setting up a DFP Account
  • DFP Campaign Planning
  • Tips For Creating Ad Units
  • Creating DFP Inventory
  • Creating DFP Ad Tags
  • Creating An AdSense Order in DFP

Schedule WHEN

 

Benefits WHY?

  • Digital Marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. Any effective marketing campaign will include them in its strategy. Let’s understand the different verticals in detail.
  • Search Engine Optimization: SEO is a very useful and important process of digital marketing. This involves optimizing your website to provide the best content and user experience. Websites will have to be optimized by different SEO techniques like on page optimization, off page optimization, back-linking, content optimization etc. The main focus of this process is to get more traffic to your website – for Free.More
  • Social Media Marketing and Optimization: Social Media Marketing involves increasing awareness of your product or service through social networks. Blog posting, group posting, page creation, advertising, engagement with people in different social media platforms are the key responsibilities of SMO techniques. Apart from this, you will also run how to run ads and target people on the social media platforms viz. Facebook, Twitter, LinkedIn etc.
  • Pay Per Click Marketing: As the name suggest, this process involves paying for getting relevant clicks to your website. It’s a process of advertising of your product or service on various search engines. The biggest focus will be on Google AdWords. There are two types of ads that are covered – Search and Display. You will learn about the targeting methods and optimization techniques and implement them hands-on.
  • Email Marketing: One of the most fruitful marketing techniques of digital marketing course is said to be Email marketing. It is a crucial part of your overall digital marketing strategy and business plan. It helps you get the best chance for making profit and reaching your goals – No matter how big or small your company is.

  • Google Analytics: The most beneficial aspect of Digital Marketing is Analytics. Being able to measure what you are doing is the best way to move forward. Google Analytics is a free web analytic tool offered by Google which tracks and reports website traffic. Knowing behavior of audience, customer’s demography and what they want is a vital success factor for any website and all these comes under Google Analytics. Some important features of google analytics includes Segmentation, Setting up goals and Source-wise performance analysis.
  • Content Marketing: Content marketing is a digital marketing strategy that focuses on creating, updating and summarizing content for your target audience through online to attract new visitors and keeping the old users engaged. The most common components of a content marketing techniques are writing new thoughts on social media networks, blogs and web pages. You will be liable for analyzing and executing on opportunities to improve your website’s content for better ranking in search engines for the targeted keywords.

The average salary for a Digital Marketing Manager is

INR 4 to 5 lakhs

per annum.

Reviews WHAT OTHERS SAY

I always wanted to pursue Digital Marketing, since it has always been my passion to explore this dimension of marketing. My search for proper guidance ended at EduPristine. Being a Marketing Analyst myself, it was a remarkable and overwhelming experience to be a part of this batch.

Ashwin Prabhakara Marketing Analyst, Webbazaar

Excellent Program! It enhanced my knowledge and skills on Digital Marketing. The instructors have immense experience and domain knowledge that aids in making the content relevant. Thank you all!

Vikas Arora Entrepreneur

Who should do this? TARGET

Digital Marketing is of the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.
According to LinkedIn, SEO/SEM Marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future. After completing digital marketing training you can work in the following digital marketing job roles
1. Digital Marketing Manager
2. SEO Manager
3. SEM Specialist and Digital Sales Executive
4. Content Manager
5. Social Media brand manager
6. Email Marketing Specialist
7. Mobile Marketing expert
8. Web Analytics Executive

FAQsWHY?

Do you provide any certificate at the end of the course?

Are there enough job Opening for Digital Marketing Professionals?

What if I miss some lectures?

Do we get any course material for reference?

Are there any Pre-Requisites for the course?

Is Google certification part of the course?

Who are the instructors?

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