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IBM partners with Twitter

After its announcement of partnership with Apple Inc. in the month of July, to offer applications for iPads and iPhones for enterprise clients, IBM announced a new partnership this Wednesday with twitter as a part of which it will help shape business decisions using data collected from tweets worldwide.

In accordance with IBM’s new focus away from the hardware to cloud and analytics based products, IBM would be training 10,000 employees to consult businesses on the best use of twitter data and helps businesses predict trends in marketplace and consumer sentiment about products and brands.

With this fast moving deals, we can see an alignment of old and new tech companies. This is also an indicator of the growing realization of companies that alone, none of them are equipped enough to handle all the problems.

In April, Twitter acquired social data provider Gnip to burrow into the 500 million tweets sent daily on its network.

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in the tweet.

The company previously allowed third-party companies such as Gnip, Datasift and Dataminr to buy access to tweets and re-sell that data to corporate clients.

Reuters' parent company, Thomson Reuters (TRI.TO), also sells sentiment analysis of Twitter data, which monitors the emotional sentiment behind tweets towards topics and companies.

While other data analysis software for businesses exists, Twitter hopes the partnership with IBM's established businesses will draw in customers.

Twitter previously allowed third party companies to buy access to tweets and re-sell that data to corporate clients, recently it acquired “Gnip”, one such company to burrow into the 500 million tweets sent daily. While software for data analysis exist for businesses, Twitter hopes that IBM’s expertise will help draw in customers. IBM’s plan is to offer Twitter data as part of its analytics services.

Software developers will also be able to use Twitter data in applications they are building using IBM's Bluemix and Watson Developer Cloud offering.

"Twitter has created something extraordinary. When you bring this together with other kinds of information and leverage IBM's innovations in analytics, Watson and cloud, business decision-making will never be the same," she told an event announcing the launch.

"This is a huge milestone for Twitter," said Twitter CEO Dick Costolo, adding:

"IBM brings a unique ability to integrate complex systems and data to help clients make better business decisions."


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