Google’s Major Algorithms, Updates and their effects on SEO

From a Digital Marketing point of view, it’s a vital and necessary to know all the Google updates and how Google Algorithm makes the search engine so accurate for the users. There are a lot of specific mathematics and logics behind these algorithms. We need to understand these very carefully. From SEO perspective, it is required to know why Google launches new update every now and then. It’s because Google always tries to improve the user experience. This is the ulterior objective. They work on providing a better result to the user to get the ultimate search satisfaction.

Google has modified its search algorithm a lot of times. These modification gives the business owners a challenge and a chance to rank higher in the search engines. Getting better rank has become a difficult task, but not an impossible one.

Let’s discuss the major algorithms and updates and their significant roles on Google search engine.

PageRank:

This algorithm defines the page rank of page A, which is determined by the page-rank of those pages which linked to page A. This system of ranking the pages was developed by Google’s founder Larry page and Sergey Brin at Stanford University. It is given by

PR (A) = (1-d) + d (PR (T1)/C (T1) + … + PR (Tn)/C (Tn))

Where

PR (A) is the PageRank of page A,

PR (Ti) is the PageRank of pages Ti which link to page A,

C (Ti) is the number of outbound links on page Ti and

d is a damping factor which can be set between 0 and 1.

PageRank is nothing but a system of algorithms which calculates the link votes of a page from various sources. PageRank algorithm determines which pages are more valuable and which ones are less valuable per the above formula. Google uses PageRank algorithm along with text-matching technique to find pages that are both essential and relevant to your search.  

Caffeine:

It is a web indexing system update through which Google provides 50% fresher search results than previous indexing system. Google rolled out the Caffeine update to completely reconfigure the search engine with an aim of better indexing, greater speed and more relevant search results. Google indexing process became so fast that search results were loading up to twice as fast as previous results. Pre-Caffeine, Google took a long time in indexing, crawling and ranking new pages or new content in a website. Post Caffeine update, Google started indexing so fast that the users started getting fresh and quick updates after any change in the web. Not only speed and size, Google Caffeine worked on the keywords relevancy as well. Search results became more accurate and relevant to the keyword you are searching for.

Panda:

When we talk about Google algorithms, importance of Google Panda update cannot be ignored. After releasing this update many sites were brutally affected. It became hard to recover their old rankings and traffic. It’s a technology to filter the content. Post this update Google targeted low-quality content sites and blocked them for better search experience. To get relief from this update you have to focus on Content quality that should be fresh and unique.

Penguin:

Google’s Penguin update is one of the major updates that have a huge impact on search engine. This was rolled out to demote sites using prohibited SEO techniques like & improper link building and keyword stuffingetc. Penguin penalized those unethical pages by decreasing their rank. It did not penalize the entire website. Google suggested the site owners to use ethical link building and use proper anchor text instead of worrying about Penguin updates. 

EMD (Exact Match Domain):

Google rolled out yet another important change in update, which provided the users better search results and experience. Post EMD update , spammy sites of having wrong content with improper URL structure were removed completely from the search results. To stand out in search engine, it’s required to remove all the content that is irrelevant to the keywords used in URL structure.

Pigeon:

Google Pigeon is the local search algorithm update. The goal of this update was to increase the rank of local businesses in a search engine. This is helpful for the user who searches something locally and for the local business as well. The key part of this algorithm is to focus on location and distance, from which the users search. Post this update the local listing was getting more valuable to SEO entrepreneurs. This algorithm combines the web search and map search in a more copulative way.

Hummingbird:

Hummingbird – the name suggests being precise and fast. Google Hummingbird update was designed to understand the meaning of the whole search query. Hummingbird was implemented to focus on the whole keyword phrase accurately. It does not show value to the pages that matched the exact keyword without having no meaning. It was just a change in process to calculate the search results in a better way. Google should give importance to those pages having original and high-quality content in a structured way. Post this update, semantics started playing a huge role in creating content.

RankBrain:

A modified version of Hummingbird update is RankBrain . It is an artificial intelligence program to help Google in processing the search results more accurately. It’s a machine learning technology which converts a huge amount of written language into mathematical form. Google RankBrain algorithm update is a part of Google’s overall search algorithm that is used to find the pages exactly relevant to the particular keywords.  So create more content on the focused keywords and links them from the high authority pages is the best way to stand out in the competition.

Mobile friendly:

Google Rolled out a new Mobile Friendly algorithm to give a boost to mobile friendly pages. This is a vital one for SEO guys. It have a huge impact on mobile search results. Google checks, whether the pages are optimized properly for mobile or not. If your pages follow the Google Mobile-Friendly Guideline then its fine, otherwise you have to optimize your sites and pages to get better ranking in mobile searches. After the implementation of this, Google introduced AMP, which makes sites load even faster on mobile. There are various SEO tools that will surely help you to analyze your mobile-friendly pages.

From an SEO perspective, people think these updates made optimizing the website difficult. But if you follow the right ethical way, Google awards you for sure. So if you have any doubts about the updates and want to get more details, we advise you to go through Google guidelines. It will help you making a Google friendly site that will boost your search ranking and traffic.

What you need to do is:

  • Research on keywords and Topics
  • Make evergreen content on the base of the keywords
  • Link them from higher authority pages as much as possible
  • Build outbound links to the relevant pages from your pages

If you have any questions, do comment in the section below.

Important SEO Tools to reconfigure and optimize your website

There is nothing impossible for us. Mankind is capable of solving every possible issue. But we want comfort and we don’t want to keep working tirelessly. We need technology which can give us relief from our work routine work so we can focus more on work which can reap results. Many Tools have developed to get relief from that extra work. Here, we will discuss about free SEO tools to optimize website.

In the field of Digital Marketing, SEO is an important task . It is only the stable way to get long term revenue.

There are multiple techniques and strategies in SEO. You have to analyze and implement them on your website to get better search engine ranking. It’s a typical task to analyze the whole website, make strategy and then update the pages one by one. This is the reason we need help of some useful tools which will enhance our skill.  

There are lots of free and paid tools are available which can help you with the above mentioned tasks. In this article, we have discussed about some free tools that can help you to optimize your website.

We’ve categorized the tools into five different segments:

  • Keyword Research Tools
  • Implementation Tools
  • Rank and Link Checker Tools
  • Page Analytics Tools
  • Content Creation Tools

Keyword Research Tools

Google search engine:

Although there are lots of SEO tools, but most trustworthy and easily accessible one is Google search engine. We can use it in various aspect like keyword suggestion, Title suggestion, Image suggestion, weather reporting, Word dictionary, translator and many more. We can use it in a different way of searching such as

Keyword site:example.com > In this process we can get all the pages that talk about the keyword mentioned in that website.

Keyword –keyword2 > In this process Google show results for those sites which has the word Keyword and exclude the word keyword2.

There are various tips available to use Google search engine more efficiently. Try them all.

Google keyword planner:

Google keyword planner is a keyword searching tool where you get ideas of different keywords as well as keyword phrase. You can search the keywords using different filters like country, language, Date Range etc.

This tool can also be used for is to check the seasonality of different keywords. You can check month-wise search data and find the best time to market your products.


Google Alerts:

It’s a sneaky tool which is used to get alerts on the targeted keywords. It shows the latest news, topics, or any related article corresponding to a particular keyword. You can create alert for your competitor’s brand name or your product name to keep track of everything that’s happening in your industry.

Implementation Tools:

Google tag manager:

Google tag manager is a tool which helps you create different tags for your website. It helps you to add or update tags for conversion tracking, site analysis, remarketing and many more. Google tag manager assures you error free tagging without any intervention from the Tech Team.

Google has created an exhaustive course to help you understand the tool too.

Google Structured Data:

Structured Data is a kind of tool that stores the organizational data in a file and serves them in a structured way to Google. It uses the schema.org vocabulary. Variety of structured data types available, which can make your content eligible for different search features


Course Snippet:

Rating Snippet:

Google search console:

Google Webmaster Tools or Google search console both are the same things with a different name. You can submit your sitemap, robot.txt file, Index and crawl the new pages, check backlinks, improve site performance, search top keywords corresponding to individual pages etc. This contains all the data you need to check on your organic traffic.

Seomator:

SEOmator online SEO audit tool crawls the entire content of a website and provides comprehensive analytics and How-to-fix tips regarding SEO elements such as:

  • Content Quality
  • HTML Tags
  • Internal Links
  • Structured Data
  • Site Structure
  • Social Media
  • Backlinks
  • Organic SERP Presence

Seomator online SEO audit tool contains some unique features such as White Label Fully Customized Reports with How-to-Fix recommendations, Monitoring Alerts Tool and Bulk Processing at better prices

Seomator online seo audit tool

Raven tools:

Raven Tools is schema creating tool which helps you to create exact schema for your webpage. It is mainly for the web designers to understand better and implement schema.org perfectly.

Rank and Link Checker Tool

SERP Keyword rank checker:

PageRank Checker tool helps you check your domain rank. It becomes more interesting if you know that PageRank Checker will show you the local rank for the keywords as well. Google PageRank is based on backlinks. More backlinks will result in higher PageRank. So from this tool we can measure the value of backlinks.

Broken link checker:

If you want to check if the backlinks to your website are broken or not, Brokenlink Checker tool helps you to find that. Websites having many dead links lose on ranking as it has a negative impact on the site performance.


Backlinks checker:

If there are a lot of inbound and outbound links attached to your domain, then it is required to monitor them. Backlinks checker tool helps you to check all the links so that you can review your off page SEO work.

Page Analytics Tools:

Google page speed insight:

It’s a very useful tool by Google using which we can analyze the Page loading speed and get the idea of optimizing the page errors for mobile and desktop devices. PageSpeed insights tool helps us improve Page loading time, site performance and user experience.

Google Analytics:

Google analytics is the most widely used Analytics tool which is be used to analyze the whole website. The basic categories under which you can measure parameters are:

  • Who came to your website (Audience data, demographics etc.)
  • How did they come to your website (Source, Medium etc.)
  • What did they do on your website (Landing page, time spent, bounce rate, Goal Conversions etc.)

Page analyzer:

Page Analyzer is a vital SEO tool. It guides us to analyze the page analytics. There are various types of free helpful Page analyzing tool. Using this tool, we can track website traffic, top searched keywords and many more. We can analyze the current state of website data, visitors, traffic and know what areas need to be further developed.

Content Creation Tools:

Google trends:

Google Trends shows topics and news which are high in demand and this can give ideas for content marketing. It develops our content marketing strategy and helps us find topics which will generate traffic.

CopyScape / Plagiarism checker:

This tool is very helpful for content writers. It is important to check your content if it is fresh or curated from other sources. Plagiarism checker helps us to improve the content if there is any plagiarism. It shows what percentage of content is copied and how much is unique. You can then make appropriate changes and push it live.


Grammar Checker:

This is also a very useful tool to check whether your content is grammatically correct or not. With the help of grammar checker tool you can correct an article, preposition, or any other small mistakes in the content.

We all know SEO is a big part of current Digital Marketing strategy. It has become the largest and stable way of generating traffic as well as customers to your website. These tools, if used correctly, can be a huge help in improving your website traffic.

Do you know any other tool? Got any questions? Post in the comments section below. We are always happy to help you with the most desired training of Digital Marketing by EduPristine

Updates of Google Algorithm: Penguin – Improve Link quality

Penguin was one of the bigger changes in algorithm after the Panda Update. Many sites generated negative SEO to get better ranking in search results. It is the process of using black hat and illegal techniques downgrade the competitor’s ranking in search engine. This type of unethical work proved very harmful for other competitors who follows the correct methods to get legitimate backlinks to improve their rank and get traffic to their website. Day by day the spam was increasing and then Google introduced a solution to get rid of it. Google rolled out Penguin update to penalize the spammy links and drop the ranking of the sites which build low quality links in their webpages. Post this update 3% of the search queries were affected

Google Penguin Update

The main motive of this Google update was to catch the excessive spammers and block them from getting high search rankings. After the decrement of ranking of those sites, everyone was worried about doing White hat SEO. Otherwise, although at a certain point of time they got the ranking, but after certain change in update, the ranking suffered and so did the traffic.

Penguin, The web-spam algorithm update: Launched on 24th April 2012

After the improvement of search quality for the user by implementation of Google Panda Update, Google focused on improving Link quality. Google Penguin update was for those sites which used black hat SEO techniques to get better search rankings. Black Hat SEO are techniques by which sites get huge benefits by doing unethical SEO work such as keyword stuffing, adding wrong anchor text, getting links from spammy websites etc. Those sites were penalized massively for not following Google guidelines. Intention of this update became successful when site owners started focusing on making good quality content for their sites rather than doing over optimization.

Penguin 2: Launched on 25th May 2012

Like the Google Panda, Google launched an update for refreshing Penguin data as well. It did not affect the search results that much but structured and updated the data of all low quality sites. By this process Google started another step to remove all the sites which violated the search results and harmed the search quality.

Penguin 2.1: Launched on 5th Oct 2012

Industry waited for this update so eagerly but it did not have a huge impact. It was a minor data update. Then after a long time Google rolled out an important Penguin 4 update which affected the 2.3% of English queries. Google said that it was a new algorithm technology which was used to stop spam. To fight strongly with web spam, Google Launched another Spam Filtering algorithm Penguin 5, which was an updated version of Penguin 4. 

Penguin 3.0: Launched on 17th Oct 2014

Again after a long period Google updated their refresh data through Penguin 3.0. It was not a big change in update but it helped the sites which got affected to recover from the previous Penguin updates. It demoted the bad linked profiles. On 10th of Dec Google rolled out a minor one Penguin 3.0 Extended which was not a major one but Google confirmed that it was a continuous process of optimization of Previous Penguin updates.

Penguin 4.0: Launched on 23rd Sep 2016

After a long period Google rolled out Penguin 4.0 update in real time. It was a core algorithm update by which Google devalued the spam signal or pages without harming the whole site. Another interesting part of this algorithm update was that the crawling and indexing of new and old updated pages became faster.

It is important to understand the penguin update properly. Due to Google Penguin update link building became crucial and more complex than before. It became hard to tell Google that which keyword we wanted to target the most. Keywords stuffing was became valueless. Google stopped giving priority to the false linked pages and rather started showing links which used correct anchor text into their sites with high quality content. Pre Penguin update, people buying links in a short period of time and got higher ranking irrespectively. Google penalized all those illegal link building sites and the pages as well.

Most importantly, Penguin is a filter that came in front of all algorithm and purified the whole Google data by cleaning the link spam. Post Penguin update, Black Hat SEO method got badly affected. It’s wrong to think it became hard to do SEO of any pages after this Penguin update. There is a lots of way available to get better traffic, you only need to follow all the Google guidelines and create quality content. Google always thinks about improving search experience of users. You create your own unique content, build quality links, use correct anchor text and your page rank and authority will certainly improve.

Search Engine Optimization is not an easy job that you can do for your website or company. If you are creating good and fresh content, you don’t have to worry about any Google updates. To reach your ultimate goal you need to stay up to date with all the Google Algorithm changes.

Got any questions? Post in the comments section below. We are always happy to help you with the most desired training of Digital Marketing by EduPristine

Updates of Google Algorithm: Panda, Content quality matters the most

We all know about the Panda Algorithm very well, but actually the term "Panda" comes from Google engineer Navneet Panda, who structured the technology that made it possible for Google to prepare and implement the algorithm. Google Panda is a variation to Google’s search results ranking algorithm which was first released in February 2011. This update was made to lower the rank of " low-quality sites", and thus “higher-quality sites” comes near the top of the search results. There were 28 Panda updates launched by Google and Panda 4.2 was the last one which came on July 18, 2015.

Google panda update

From the day of rolling out the Panda update, there was a huge impact on search results. Almost 12% search results affected due to this update just after implementation by Google. Below mentioned all the Panda updates of Google.

Panda 1: Launched on 23rd Feb 2011

Google panda or Farmer update is focused on quality of the content delivered in a pages of websites. It helps People in finding high-quality sites in Google’s search results. This change tackles the difficult task of algorithmically assessing website quality. So this change had affected low quality sites so badly, that they had to update the low quality pages to improve their whole site’s ranking. It’s better to focus on developing good quality content rather than trying to optimize for any particular Google Algorithm. Good quality content basically content means fresh, informative and interesting content.

Panda 2.0: Launched on 11th Apr 2011

After successfully implementing the first Panda update, lots of trusted publishers and high quality pages started getting more traffic. After this, Google rolled out Panda 2.0 update globally to all English language Google users. Post this implementation, Google started collecting data about sites which users had blocked. This was an indication to Google that those sites might be offering low user experience.

Panda 2.1: Launched on 9th May 2011

After a month Google again launched a new minor update, which was made to enhance the algorithm of Panda 2.0. Search results were not affected that much in this update.

Panda 2.2: Launched on 21st June 2011

This update was made for the web pages which used copied content from any other original source of content. This targeted the sites which used to scrap content from other sources. In this implementation Google tried prevent the low quality copied sites and push original content higher up on the search engine result pages.

Panda 2.3: Launched on 23rd July 2011

This was a small algorithmic change of last panda update which expanded Panda filter and gave better ability to result in higher quality content for better user experience.

Panda 2.4: Launched on 12th Aug 2011

After successfully implementing the Panda update globally in English language, Google rolled out Panda 2.4 the same features for all languages except Chinese, Japanese and Korean. This change impacted almost 6-9% of queries for most languages.

Panda 2.5: Launched on 28th Sept 2011

Google made some further changes after few months in Panda Algorithm. This update was made to wider the analyses of searching high quality content.

Panda 3, Flux: Launched on 5th Oct 2011

This was a little change on Google Panda update, which broadened the analyses of search results according to valuable content, consolidated duplication, improving usability and engagement quality.

Panda 3.1: Launched on 18th Nov 2011

After releasing the flux update Google was rolled out several Panda update which were Panda 3.1, 3.2, 3.3, 3.4, 3.5, 3.6, 3.7 and 3.8. These all were minor Panda refreshing data updates. Search results were not affected that much but became more accurate and sensitive.

Panda 3.9: Launched on 24th July 2012

Google rolled out another update on Panda algorithm. It did not impact the search results much, although some sites noticed the affect 5 to 6 days after the update. It was a little change on the Panda update and designed to remove the low quality sites from the search engines. Then there were two more minor refreshing updates were launched by Google, which affected almost 1% of the results.

Panda #20: Launched on 27th Sept 2012

This was one of the major updates of Google Panda. Google rolled out this update by changing the Panda data and the algorithm as well. It was overlapping with the previous update EMD (Exact Match Domains) .After this change 2.4% of the search queries were affected. Then there were 4 more updates were launched by Google to further improve the results. Post this update Google stop giving priority of those sites which used false keywords in their domain and got good ranking. Google prioritized the domain name which had the content depth corresponding to the keyword which used in domain URL.

Panda #25: Launched on 14th Mar 2013

Again Google rolled out an important update – Panda 25 started dealing with spammers and people who abuse the process. Google made some changes in this update by changing the indexing process of Data.

Panda Dance: launched on 11th June 2013

It is almost like the Google Dance update in which Google ran the update approximately for 10 days. Google checked the effect after implementation and saw the ranking dance. Google named the new algorithm update as the Panda Dance, knowing that keyword rankings for all sites were began to dance or jumped up and down each and every month.

Panda Recovery: launched on 18th July 2013

Google rolled out a new update on Panda. Goal of this implementation was to soften some previous penalties on the low quality sites. Some targeting methods were changed to get fine search results.

Panda 4.0: launched on 19th May 2014

It was one of the most important updates of Panda. Due to this change approximate 7.5% of English language queries were affected. Main goal of Panda update was to penalized the poor scraper sites, and boosting sites with great quality content was reached by this Panda updates.

Panda 4.1: Launched on 23 Sept 2014

Google rolled out another Panda update which affected 3-5% of search results based on the location. Google worked on it so accurately that it improved the Panda algorithm as well. It elevated the high quality small and medium size sites so perfectly that everyone tried to make their site fresh and informative. Then, there was one more and last update Panda 4.2 (Launched on 17th July 2015) rolled out by Google, which impacted the English search queries of about 2-3%.

Although it is a Google algorithm by which Google can monitor the search results, but it also important that digital marketer should know and understand the logic. Whenever you try to optimize your website or want to rank better in search results, this algorithm understanding helps you a lot. Google Panda is one the major algorithm update which everyone wants to know. As a SEO prospective it’s a vital one to analyze the whole Panda system and implement it on their website.

Search Engine Optimization is not an easy job that you can do for your website or company. If you are providing good and fresh content, then you don’t have to worry about any Google updates. To reach your ultimate goal it is hard to stay up to date with all the Google Algorithm changes and ensure you are getting the best results. Most importantly, create great and unique content that people want and only perform white hat SEO. As always if you have any questions please reach out to us at EduPristine. We are always happy to help you with the most desired training of Digital Marketing by EduPristine