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Samsung Electronics to get back on track

January 3, 2015
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Samsung Electronics announced on 1st Jan 2015 that all the smart televisions it’s releasing in 2015 will be using Tizen as the operating system. This marks the beginning of an uncertain economic year ahead of Samsung Electronics as it plans to dig deeper into IoT (Internet of Things) market and concentrate on smart home technology as one of its new growth drivers, an attempt at keeping its growth engine alive which suffered from severe bruises from both the giants like Apple Inc. and Newbie like Xiaomi in the smartphone market.

The problem with Tizen:

While Samsung Electronics says that Tizen operating system offers an improved user interface for better operability and is better linked to mobiles to provide an enriching user experience. Televisions are an addition to the modest stable of Tizen products which includes few smart watches and cameras despite years of development and support by the world’s top smartphone and television maker. Tizen is a Samsung’s effort to free itself from Google’s Android grip.

The failure of Tizen take-off comes from failure of Samsung Electronics to launch a smartphone with the platform. Developers are of the opinion that unless there’s a meaningful user base for Tizen, it has little incentive for developers to create innovative software applications which are needed if Samsung wishes to convince its vary customers to try it out. The launch of Tizen powered Smart TVs is definitely going to increase the user base but given the low usage of apps on Smart TVs, if that user base would be sufficient for developers to work on it is something only time can tell.

Tizen can work on systems with low computing power such as refrigerators, washing machines etc., giving users capability to remotely control them. Samsung wishes to fulfil its vision of a smart home ecosystem using Tizen. It will unveil its first Tizen Powered Smart TVs in CES event that’s happening from Jan 6th – Jan 9th.

Samsung to regain its lost ground:

Samsung Electronics, Samsung’s traditional profit-generating business continued to lose its market share through 2014, creating a sense of urgency for the no.1 smartphone maker to focus on other sources of revenue.

Samsung initiated a restructuring plan last month that added more responsibilities to the mobile arm while downsizing its overall structure, apparently in a move to focus its resources on its mainstay businesses.

It’s looking at newer technologies as a way to get back on its growth path.


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