347 647 9001+1 714 797 8196Request a Call
Call Me

Wipro partners with Adobe to cater ‘better’ digital marketing solutions

September 15, 2014
, ,

Wipro Ltd, the India-based information technology firm which is a global leader in providing consulting and business process services, recently announced that it has entered into a Premier Partnership Agreement with US-based Adobe - the top service provider of digital marketing and digital media solutions.

Setting a benchmark with the recent agreement, Wipro is the first and only Indian Global IT services company to attain this level of partnership. Both the companies will jointly create integrated marketing, analytics, commerce and customer experience solutions.

Wipro Ltd, the company which has a strong advisory, consulting and delivery capabilities in digital world, in a statement, explained the benefits of such marketing solutions. It said: “The solutions will help the businesses to enhance its customer base through better understanding; increase its share of wallet and help them differentiate customers through relevant and consistent conversations across multiple devices and channels.”

Commenting on the latest deal, Wipro Ltd's Chief Executive Officer and Board member TK Kurien said: "We are delighted to partner with a power-brand like Adobe, which is a global leader in providing creative and marketing solutions.”

Kurien added that the Wipro-Adobe partnership will help both the firms jointly deliver next generation digital marketing solutions and will also enhance his company's leadership in helping enterprises build rich customer experiences.

Meanwhile, President and CEO of Adobe Systems Shantanu Narayen said: "All businesses are faced with the challenge of becoming digital businesses and CMOs and CIOs both play a critical role in that transformation.”

On the partnership with Wipro, he remarked: “Adobe's best-in-class digital marketing solutions combined with Wipro's extensive IT consulting, implementation and integration expertise, will answer the call for today's digital enterprises."

Wipro Digital is the name given to the newly formed business unit and it will enable businesses in their Digital Transformation initiatives. The businesses will be able to adapt and be relevant in the increasingly digital lifestyle of their customers. The three capabilities which Wipro Digital aims to bring together are strategy, design & technology.


About the Author

Trusted by Fortune 500 Companies and 10,000 Students from 40+ countries across the globe, it is one of the leading International Training providers for Finance Certifications like FRM®, CFA®, PRM®, Business Analytics, HR Analytics, Financial Modeling, and Operational Risk Modeling. EduPristine has conducted more than 500,000 man-hours of quality training in finance.


Global Association of Risk Professionals, Inc. (GARP®) does not endorse, promote, review or warrant the accuracy of the products or services offered by EduPristine for FRM® related information, nor does it endorse any pass rates claimed by the provider. Further, GARP® is not responsible for any fees or costs paid by the user to EduPristine nor is GARP® responsible for any fees or costs of any person or entity providing any services to EduPristine Study Program. FRM®, GARP® and Global Association of Risk Professionals®, are trademarks owned by the Global Association of Risk Professionals, Inc

CFA Institute does not endorse, promote, or warrant the accuracy or quality of the products or services offered by EduPristine. CFA Institute, CFA®, Claritas® and Chartered Financial Analyst® are trademarks owned by CFA Institute.

Utmost care has been taken to ensure that there is no copyright violation or infringement in any of our content. Still, in case you feel that there is any copyright violation of any kind please send a mail to and we will rectify it.

Popular Blogs: Whatsapp Revenue Model | CFA vs CPA | CMA vs CPA | ACCA vs CPA | CFA vs FRM

Post ID = 63397