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This program has been designed to meet the expanding needs for "Marketeers" who are skilled in utilization of a unique blend of technology, social media channels & business


The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.

  • As the name suggests, digital marketing can be termed as or defined as an approach, a strategy, or a branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your brand, product or service online.
  • It is believed that Digital Marketing is now the most important part of the marketing mix. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.
  • Digital Marketing includes many advertising channels including SEO, email marketing, social Media marketing, pay per click advertising , Google Adwords, mobile marketing.


  • Students seeking for an attractive career in Marketing
  • Entrepreneurs to enhance the business visibility and sales.
  • Freelancers
  • Working professionals from advertising , marketing, information technology, sales, or business development who wants to specialize in Digital Marketing


  • Digital marketing to create 1.5 lakh jobs within next 2 yrs and there is huge shortage of specialisedprofessionals.
  • You can work as Digital Marketing Manager, SEO Manager,SEM Specialist and Digital Sales Executive, Social Media , Email Marketing, Web Analytics etc, work as a Freelancer or support your own business
  • The salary packages depends on the industry and companies.


Students should have fundamental knowledge on MS Office


  • The program enables you to become an Online Marketing Wizard with most comprehensive classroom training covering A to Z of Digital Marketing.
  • Marketing Budget will be allocated to each student for creating real time Google ads, bidding keywords, email and SMS marketing projects


Module Topics
Module 1

Introduction to Digital Marketing. Website Planning & Development

Google Analytics: Monitoring bounce rate, tracking conversions

Module 2

Search Engine Optimization: Planning SEO of a website

Monitoring SEO process / Learning SEO tools

On page / Off page optimization

Module 3

SEM: Online advertising & Ad Networks - Google Ad words

Tracking & Measuring ROI of Online Advertising

Search Campaigns / Digital Display Campaigning

Module 4

Social Media Marketing: What is social media?

Facebook/ Linkedin /Twitter/Google+ marketing

Video/Content marketing

Module 5

Email Marketing, Ecommerce Marketing and Affiliate Marketing

Going Mobile and Competitor Benchmarking, Making your Web

mobile friendly

Boundary Spanning Competitors

SEO/SEM Benchmarking tools

Module 6

Lead Management,

Growth Hacking

Live Project



EduPristine really cares about its customers and made sure that I was satisfied with the service. The training was informative and professional yet comfortable and fun. With a little improvement on the communication, I believe EduPristine will be one of the best financial training service providers.

Job well done!! The engagement with the EduPristine rep was favourable. The trainer, was knowledgeable. I like the fact that he has hands-on experience rather than just theory based..

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Global Association of Risk Professionals, Inc. (GARP®) does not endorse, promote, review or warrant the accuracy of the products or services offered by EduPristine for FRM® related information, nor does it endorse any pass rates claimed by the provider. Further, GARP® is not responsible for any fees or costs paid by the user to EduPristine nor is GARP® responsible for any fees or costs of any person or entity providing any services to EduPristine Study Program. FRM®, GARP® and Global Association of Risk Professionals®, are trademarks owned by the Global Association of Risk Professionals, Inc

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