Digital Marketing Course

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Digital Marketing Course Training

The world is now online. It is all about reaching out to them. As social media, mobile apps and online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing. Digital channels and social media have become the most essential of all modern marketing tools.

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Digital Marketing Course

At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays. Digital Marketing course has been designed to meet the expanding needs for Marketers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels.

Digital Marketing Course Details

As the name suggests, digital marketing can be termed as an approach, a strategy, or a branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your brand, product or service online. Digital Marketing includes many channels namely SEO, Email Marketing, Social Media Marketing, Pay per click and Affiliate Marketing.

This is what you will learn during the Digital Marketing Course at EduPristine.

  • How Online Marketing works
  • Customer Engagement Metrics
  • Understand the "See Think Do" Framework
  • Case Study walk-through and Identification and setting the work plan for Live project
  • Develop a working website by adding theme, plug-ins, webpages etc.
  • Define website monetization plan
  • Setup AdSense on the web platform
  • Understand Acquisition channels and conversation metric
  • What is Digital Analytics?
  • Understand the Web Analytics Process
  • Google Analytics
  • Google Tag Manager
  • Google Data Studio
  • Understand how Google Analytics, Google Tag Manager and Google Data Studio can be used for better understanding of Consumer Behavior
  • Understand the major functions of a Search Engine
  • What is SEO and its need?
  • How to find/choose relevant keywords
  • Using tools and competitor analysis to find the keywords to optimize the website
  • On Page Optimization
  • What is the Page Rank? How do you increase this?
  • Off page optimization
  • Advanced SEO Concepts
  • Structured Data
  • Local SEO
  • Semantic Mark-up
  • What is Online Advertising?
  • Why Pay Per Click (PPC)?
  • Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
  • Keyword Research
  • Search Campaign - Creation and Optimization
  • Monitoring a campaign - Quality Score for keywords & CTR for keywords, Ad copies
  • Why Display Ads? Isn’t search enough
  • What are the different Ad formats
  • Display Campaign Creation in AdWords and Finding your target audience
  • Video Marketing
  • YouTube Channel Creation and Growth
  • Video Campaign Creation in AdWords
  • Using YouTube videos to redirect traffic to your website
  • YouTube video analytics
  • Social media advantages & other touchpoints
  • Selling on social media and content formats
  • Facebook
  • Consumer POV, Marketer POV & Publisher POV
  • Engaging with fans on Facebook and growing organically
  • Advertising On Facebook - Creating And Running An Ad
  • Facebook Insights - Understanding important metrics to measure audience engagement
  • Ad Manager On Facebook
  • Instant Articles & Facebook Audience Network
  • Instagram
  • Why We Need Instagram - And a different approach as compared to Facebook!
  • How to grow on Instagram organically
  • Advertising On Instagram - Running Ads & Understanding Ad Formats
  • How to become an Instagram influencer
  • SnapChat Marketing
  • LinkedIn Marketing
  • Twitter Marketing and Ads
  • Pinterest Marketing
  • Content Marketing
  • Tools used in content marketing
  • Content creation and curation tools
  • Content automation tools
  • Email Marketing advantages and When to use it
  • How to create a Email Marketing list
  • Using Mailchimp
  • How to develop an email list
  • How to write engaging emails?
  • Content writing and A/B testing
  • Drip E-mail Marketing
  • How to deal with domain black list?
  • Mobile Marketing
  • Why your Website should be mobile friendly
  • Responsive v/s Separate mobile portal
  • Mobile site vs App
  • Getting listed on app stores and App Store Optimization(ASO)
  • How to Promote your App
  • How to Monetize your App
  • What is Affiliate Marketing and how does it work?
  • The Different Commission Structures Involved
  • Best Practices in setting up an Affiliate Program
  • Different type of Affiliates with examples
  • Tracking and Attribution Models
  • Establishing an Affiliate Network for your website
  • How to Sign Up Affiliates for your website
  • Setting up your own Affiliate Program
  • What is lead generation?and different methods
  • Best practices in setting up a lead management system
  • How to nurture leads?Case Studies.
  • Strategies to convert leads into users of your platform
  • Growth Management
  • What is Growth Hacking?
  • The problem that Growth Hacking solves
  • The Lean Marketing framework
  • Revise the Online Marketing methods
  • Revisit Google Analytics, AdWords, and Facebook insights to identify the improvement areas

    A funnel is a multi-modality, multi-step campaign that seamlessly and subtly leads a prospect towards a desired action. Why do we need a funnel? Because:

  • A website is not enough
  • A great product or a service is not enough
  • Even traffic alone is not enough
  • Introduction to Marketing Funnels
  • Determining the Product/Market fit
  • Lead Magnet
  • Tripwire offers
  • Profit Maximizers
  • Customer Return Path
  • Setting up a Live Funnel
  • Introduction to Inbound Marketing
  • Lead nurturing programs
  • Building digital personas
  • Digital strategies
  • Building a lead nurturing campaign
  • Marketing automation strategy for full lifecycle management
  • Search and social retargeting
  • Demand generation – sales and marketing alignment
  • Lean content marketing for lead generation
  • Lead generation – quality, quantity and conversion
  • Metrics
  • Overview and Setup
  • Manage campaigns
  • Automate bidding
  • Measure results


It has been an amazing experience. I got a chance to learn from various experts in this field. Trainers have been amazing. I learnt how to carve big business plans over a coffee sitting in the comfortable ambience of the class. Its much different than a usual classroom experience. The best thing about them is that we can comeback for revision and classes that gets missed.

EduPristine has given me the right exposure to the Big Online World. The faculty was knowledgeable which is why I could manage to take home sound knowledge through this particulars course. The time invested in this course has been worth it.

Trained employees from the following corporates

Many companies agree that it's an effective strategy to train their employees in Digital Marketing for better ROI. Following are the Companies across various industries from which professionals have trained with us.

  • Bennett coleman and co.
  • Haworth India
  • Max life insurance
  • Reliance communication ltd.
  • Oxford Brookes University - IIMT
  • The Body Shop India
  • Birla White (Aditya Birla Group)
  • Tech Mahindra Business Services Pvt. Ltd.
  • Ogilvy & Mather
  • Meru Cab Company Pvt. Ltd.
  • Sahara Worldwide Ltd.
  • iBall
  • Hyundai
  • Sony
  • Webazaar
  • Samsung
  • Tata Consultancy Services
  • Kotak Mahindra Bank
  • Business Standard Ltd
  • Netcore Solutions
  • Godrej
  • Renaissance Holdings & Developers (P) Ltd
  • London School Of Commerce
  • KidZania India
  • Times Of India
  • Tata Sky Ltd
  • Emirates Airlines
  • Toyota

Digital marketing strategies and Services

Digital Marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. Any effective marketing campaign will include them in its strategy. Let’s understand the different verticals in detail.

Search Engine Optimization:

It’s a very useful and important process of digital marketing course. This involves optimizing your website to provide the best content and user experience. Website will have to be optimized by different SEO techniques like on page optimization, off page optimization, back-linking, content optimization etc. The main focus of this process is to get more traffic to your website – for Free.

Social Media Marketing and Optimization:

Social Media Marketing involves increasing awareness of your product or service through social networks. Blog posting, group posting, page creation, engagement with people in different social media platforms are the key responsibilities of SMO techniques. Apart from this, you will also run how to run ads and target people on the social media platforms viz. Facebook, Twitter, LinkedIn etc.

Pay Per Click Marketing:

As the name suggest, this process involves paying for getting relevant clicks to your website. It’s a process of advertising of your product or service on various search engines. The biggest focus will be on Google AdWords. There are two types of ads that are covered – Search and Display. Learn about the targeting methods and optimization techniques.

Email Marketing:

One of the most fruitful marketing techniques of digital marketing course is said to be Email marketing. It is a crucial part of your overall digital marketing strategy and business plan. It helps you getting the best chances for making profit and reaching your goals – No matter how big or small your company is.

Google Analytics:

The most beneficial aspect of Digital Marketing is Analytics. Being able to measure what you are doing is the best way to move forward. Google Analytics is a free web analytic tool offered by Google which tracks and reports website traffic. Knowing behavior of audience, customer’s demography and what they want is a vital success factor for any website and all these comes under Google Analytics. Some important features of google analytics includes Segmentation, Setting up goals and Source-wise performance analysis.

Content Marketing:

Content marketing is a digital marketing strategy that focuses on creating, updating and summarizing content for your target audience through online to attract new visitors and keeping the old users engaged. The most common components of a content marketing techniques are writing new thoughts on social media networks, blogs and web pages. You will be liable for analyzing and executing on opportunities to improve your website’s content for better ranking in search engines for the targeted keywords.

Digital Marketing Training in India Provide by EduPristine

Batch Starts From:24th Sept

EduPristine,#44,2nd Floor Regal Complex Outer Circle, Connaught Place

Batch Starts From:3rd Sept

Asha Plaza, 2nd Floor, #607, 80 feet Pheripheral road, 4th Block, Next to Kalyan Jewelry Building, Kormangala, Bangalore 560095.

Mumbai (Andheri)
Weekend Training
Batch Starts From: 20th Aug

7th Floor, 702, Raaj Chambers, Old Nagardas Road, Near Andheri Subway, Andheri East 400069

Mumbai (Thane)
Batch Starts From: TBD

1st Floor, Karnavat Classes, Lohar Lane, Opp Nagrik Store, Near Railway Station,Thane West 421504

Batch Starts From: 20th Aug

SEMAT institute of excellence and skill development 2nd floor Tandle Heights Above Moolchand sweets Senapati Bapat Road Pune

Batch Starts From:20th Aug

Saltlake city Behind City Center - 1,
Kolkata -700064

Mumbai (Andheri)
Weekdays Training - 8 weeks
28th Aug 2017

7th Floor, 702, Raaj Chamber, Old Nagardas Road, Next to Andheri subway, Andheri East Mumbai 400069

Batch Starts From: 10th June

Digital Marketing Career

It is believed that Digital Marketing is the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.

According to LinkedIn, SEO/SEM Marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future. After completing digital marketing training you can work in the following digital marketing job roles

  1. Digital Marketing Manager
  2. SEO Manager
  3. SEM Specialist and Digital Sales Executive
  4. Content Manager
  5. Social Media brand manager
  6. Email Marketing Specialist
  7. Mobile Marketing expert
  8. Web Analytics Executive

The average salary for a Digital Marketing Manager is 4 to 5 lakhs per annum. Most people move on to other job roles of digital marketing if they have more experience in this field. The highest paying skills associated with this job are Strategic Marketing, Online Marketing, Social Media Optimization, Google Analytics, and Search Engine Marketing (SEM).

Digital Marketing Course Fees

Digital Marketing Training Details







80 Hours

48 Hours

Preparation of Google AdWords Certification

Practical Case Studies & Hands on Practice Exercises


Online course materials


Doubt solving forum

Exam/ Test

Certificate of Participation/Certificate of Excellence

Buy Buy


On completion of the program we conduct an online exam, based on the performance of which you will get certificate.

The students are provided with : a.Participation Certificate if they score less than 50% in the exam. b.Certificate of Excellence in collaboration with "Microsoft IT Academy Program" if they score more than 50% in the exam.

In case if students fails to score more than 50% than they can give the exam again (one time) in order to get the Certificate of Excellence.

With most of the companies investing major part of their marketing budget in Digital marketing, the number of job opportunity are exponentially increasing Click here to view

In case you miss any of your lectures, you may attend the missed class in any other batch.

Students get a Login access for Online course material. Hard Copy of course material is also provided.

The student needs to know basic computer operations like Ms Office, surfing.

We prepare students for the Google certification exams.

We follow topic expert model of training. We invite digital marketing experts from various organisation to take the sessions as per their skill sets.

[Note: Digital Marketing Association, UK has recognized EduPristine Digital Marketing Training Program Recognition Number:EPDM160304]

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