Digital Marketing Course in Chennai

Digital Marketing Course in Chennai

Digital marketing is termed as an approach, a strategy, a branding or marketing exercise using digital channels. Digital Marketing training for professionals and graduates by EduPristine will not only help you understand the different aspects of digital marketing but will also give you practical experience and certification.

706 Reviews

DO YOU
KNOW?

SEM/SEO Marketing is one of the top 10 skills that can get you hired globally.

Source: LinkedIn

About COURSE

Digital Marketing is the promotion of your brand, product or service online - Generate Traffic, Leads and Sales. Digital Marketing online training for graduates is the way to go ahead and beat the competition. You will evolve as a marketer and will be a great asset for your employer. Read more

Why Live Online Training: Live Online Digital Marketing Classes are conducted using professional grade IT conferencing system from Citrix. The participants can interact with the faculty in real-time during the class using chat. The participants will be required to install a light-weight IT application on their device which could be a laptop, desktop, tablet or a mobile. Citrix supports Windows, iOS operating system and recommends an internet speed of 1 MBPS at the user's end.

  • Live Online Classroom

    48 Hours of Live Online Classes covering all topics. Learn from Digital Marketing Experts working in the Industry and prepare yourself for Google certification

  • Online Materials

    Topic Wise study material in the form of Presentation and Case Studies

  • Practical Exercises

    Quiz/Assignment with detailed answers and explanation. Doubt solving forum to interact with faculty & fellow students

  • Validity

    Login id and password validity for a year.

  • Certification

    At the end of the training, you will be awarded with a certification of participation or excellence*. You will also be prepare for Google certification.

  • Placement

    Participants get placement assistance after successful completion of the course.

  • 24x7 Online Access

    24x7 Access to Course Material (Case Studies, Presentations etc.)

    * Certificate of excellence is awarded after passing an exam conducted by EduPristine

Course Structure

  • Planning a Digital Marketing Campaign
  • Website Planning and Development
  • Essentials of a website
  • Fundamentals of Google analytics
  • Monitoring bounce rate
  • Tracking conversions
  • Monitoring Traffic Source Performance
  • Monitoring Visitor behavior
  • Setting up Dashboards
  • SEO Strategy
  • Tools to find keywords (paid & free)
  • Keyword research
  • Planning SEO of a website
  • On Page Optimization
  • Off Page Optimization
  • Google Search Console
  • Content Marketing
  • Online advertising & Ad Networks
  • Introduction to Google AdWords
  • Keyword Research
  • Creation of Search Campaigns
  • Writing Compelling Ad Copies
  • Creation of Effective Campaigns and Ad groups
  • Display Campaigns
  • Tracking & measuring ROI of online advertising
  • Optimizing Ad Performance
  • Strategy of allocate funds to various online advertising platforms/li>
  • Defining the communication strategy
  • Setting up brand presence
  • Social Listening
  • Engaging with followers
  • Facebook Marketing
  • Twitter
  • LinkedIn
  • Instagram
  • Understanding Social Media ROI
  • Essentials of Writing a good email
  • Using Opt-in
  • Segmentation of subscribers
  • Scheduling sending frequency
  • Content writing and A/B testing
  • Blacklisting
  • Email Service Provider
  • Split testing and A/B testing of campaign
  • Monitoring Email Campaign
  • Post Campaign Strategies
  • Going mobile & Competitor Benchmarking
  • Affiliate/Ecommerce Marketing
  • Setting up a lead management system
  • Landing Pages Optimization
  • Conversion Rate Optimization
  • Growth Hacking
  • Apply all the learnings of the course on one of the assigned websites and create a future actionable plan
For corporate enquiries contactcorporate@edupristine.com

About COURSE

Digital Marketing classroom course has been designed to meet the expanding needs for Marketers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels. The Digital marketing Training will cover the following topics:Read more

  • Introduction to Digital Marketing

  • Web Analytics

  • SEO - (On Page Optimization)

  • SEO - (Off Page Optimization)

  • PPC Marketing

  • PPC and Video Marketing

  • Social Media Marketing

  • Content Marketing

  • Mobile Marketing

  • Lead Management and Growth Hacking

  • Funnel Creation and Optimization

  • Marketing Optimization with Hubspot

  • Project Review

Why Digital Marketing:: The world is now online. It is all about reaching out to them. As social media, mobile apps and online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing. Digital channels and social media have become the most essential of all modern marketing tools.
At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays.

  • Classroom Training

    80 Hours of Exhaustive Classroom Training by Google Certified Trainers

  • Online Materials

    Topic Wise study material in the form of Presentation and Case Studies

  • Practical Exercises

    Quiz/Assignment with detailed answers and explanation. Doubt solving forum to interact with faculty & fellow students

  • Validity

    Access to EduPristine's Learning Management Platform is valid for a year.

  • Certification

    At the end of the training, you will be awarded with a certification of participation or excellence*. You will also be prepare for Google certification.

  • Placement

    Participants get placement assistance after successful completion of the course.

  • 24x7 Online Access

    24x7 Access to Course Material (Unlocked Excel Models, Presentations, etc.)

    * Certificate of excellence is awarded after passing an exam conducted by EduPristine

Course Structure

  • How Online Marketing works
  • Customer Engagement Metrics
  • Understand the "See Think Do" Framework
  • Case Study walk-through and Identification and setting the work plan for Live project
  • Develop a working website by adding theme, plug-ins, webpages etc.
  • Define website monetization plan
  • Setup AdSense on the web platform
  • Understand Acquisition channels and conversation metric
  • What is Digital Analytics?
  • Understand the Web Analytics Process
  • Google Analytics
  • Google Tag Manager
  • Google Data Studio
  • Understand how Google Analytics, Google Tag Manager and Google Data Studio can be used for better understanding of Consumer Behavior
  • Understand the major functions of a Search Engine
  • What is SEO and its need?
  • How to find/choose relevant keywords
  • Using tools and competitor analysis to find the keywords to optimize the website
  • On Page Optimization
  • What is the Page Rank? How do you increase this?
  • Off page optimization
  • Advanced SEO Concepts
  • Structured Data
  • Local SEO
  • Semantic Mark-up
  • What is Online Advertising?
  • Why Pay Per Click (PPC)?
  • Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
  • Keyword Research
  • Search Campaign - Creation and Optimization
  • Monitoring a campaign - Quality Score for keywords & CTR for keywords, Ad copies
  • Why Display Ads? Isn’t search enough
  • What are the different Ad formats
  • Display Campaign Creation in AdWords and Finding your target audience
  • Video Marketing
  • YouTube Channel Creation and Growth
  • Video Campaign Creation in AdWords
  • Using YouTube videos to redirect traffic to your website
  • YouTube video analytics
  • SnapChat Marketing
  • LinkedIn Marketing
  • Twitter Marketing and Ads
  • Pinterest Marketing
  • Content Marketing
  • Tools used in content marketing
  • Content creation and curation tools
  • Content automation tools
  • SnapChat Marketing
  • LinkedIn Marketing
  • Twitter Marketing and Ads
  • Pinterest Marketing
  • Content Marketing
  • Tools used in content marketing
  • Content creation and curation tools
  • Content automation tools
  • Email Marketing advantages and When to use it
  • How to create a Email Marketing list
  • Using Mailchimp
  • How to develop an email list
  • How to write engaging emails?
  • Content writing and A/B testing
  • Drip E-mail Marketing
  • How to deal with domain black list?
  • Mobile Marketing
  • Why your Website should be mobile friendly
  • Responsive v/s Separate mobile portal
  • Mobile site vs App
  • Getting listed on app stores and App Store Optimization(ASO)
  • How to Promote your App
  • How to Monetize your App
  • What is Affiliate Marketing and how does it work?
  • The Different Commission Structures Involved
  • Best Practices in setting up an Affiliate Program
  • Different type of Affiliates with examples
  • Tracking and Attribution Models
  • Establishing an Affiliate Network for your website
  • How to Sign Up Affiliates for your website
  • Setting up your own Affiliate Program
  • What is lead generation?and different methods
  • Best practices in setting up a lead management system
  • How to nurture leads?Case Studies.
  • Strategies to convert leads into users of your platform
  • Growth Management
  • What is Growth Hacking?
  • The problem that Growth Hacking solves
  • The Lean Marketing framework
  • Revise the Online Marketing methods
  • Revisit Google Analytics, AdWords, and Facebook insights to identify the improvement areas

    A funnel is a multi-modality, multi-step campaign that seamlessly and subtly leads a prospect towards a desired action. Why do we need a funnel? Because:

  • A website is not enough
  • A great product or a service is not enough
  • Even traffic alone is not enough
  • Introduction to Marketing Funnels
  • Determining the Product/Market fit
  • Lead Magnet
  • Tripwire offers
  • Profit Maximizers
  • Customer Return Path
  • Setting up a Live Funnel
  • Introduction to Inbound Marketing
  • Lead nurturing programs
  • Building digital personas
  • Digital strategies
  • Building a lead nurturing campaign
  • Marketing automation strategy for full lifecycle management
  • Search and social retargeting
  • Demand generation – sales and marketing alignment
  • Lean content marketing for lead generation
  • Lead generation – quality, quantity and conversion
  • Metrics
  • Overview and Setup
  • Manage campaigns
  • Automate bidding
  • Measure results
For corporate enquiries contactcorporate@edupristine.com

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Benefits WHY?

  • Digital Marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. Any effective marketing campaign will include them in its strategy. Let’s understand the different verticals in detail.
  • Search Engine Optimization: SEO is a very useful and important process of digital marketing. This involves optimizing your website to provide the best content and user experience. Websites will have to be optimized by different SEO techniques like on page optimization, off page optimization, back-linking, content optimization etc. The main focus of this process is to get more traffic to your website – for Free.More
  • Social Media Marketing and Optimization: Social Media Marketing involves increasing awareness of your product or service through social networks. Blog posting, group posting, page creation, advertising, engagement with people in different social media platforms are the key responsibilities of SMO techniques. Apart from this, you will also run how to run ads and target people on the social media platforms viz. Facebook, Twitter, LinkedIn etc.
  • Pay Per Click Marketing: As the name suggest, this process involves paying for getting relevant clicks to your website. It’s a process of advertising of your product or service on various search engines. The biggest focus will be on Google AdWords. There are two types of ads that are covered – Search and Display. You will learn about the targeting methods and optimization techniques and implement them hands-on.
  • Email Marketing: One of the most fruitful marketing techniques of digital marketing course is said to be Email marketing. It is a crucial part of your overall digital marketing strategy and business plan. It helps you get the best chance for making profit and reaching your goals – No matter how big or small your company is.

  • Google Analytics: The most beneficial aspect of Digital Marketing is Analytics. Being able to measure what you are doing is the best way to move forward. Google Analytics is a free web analytic tool offered by Google which tracks and reports website traffic. Knowing behavior of audience, customer’s demography and what they want is a vital success factor for any website and all these comes under Google Analytics. Some important features of google analytics includes Segmentation, Setting up goals and Source-wise performance analysis.
  • Content Marketing: Content marketing is a digital marketing strategy that focuses on creating, updating and summarizing content for your target audience through online to attract new visitors and keeping the old users engaged. The most common components of a content marketing techniques are writing new thoughts on social media networks, blogs and web pages. You will be liable for analyzing and executing on opportunities to improve your website’s content for better ranking in search engines for the targeted keywords.

Reviews WHAT OTHERS SAY

I always wanted to pursue Digital Marketing, since it has always been my passion to explore this dimension of marketing. My search for proper guidance ended at EduPristine. Being a Marketing Analyst myself, it was a remarkable and overwhelming experience to be a part of this batch.

Ashwin Prabhakara Marketing Analyst, Webbazaar

Excellent Program! It enhanced my knowledge and skills on Digital Marketing. The instructors have immense experience and domain knowledge that aids in making the content relevant. Thank you all!

Vikas Arora Entrepreneur

Who should do this? TARGET

Digital Marketing is of the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.
According to LinkedIn, SEO/SEM Marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future. After completing digital marketing training you can work in the following digital marketing job roles
1. Digital Marketing Manager
2. SEO Manager
3. SEM Specialist and Digital Sales Executive
4. Content Manager
5. Social Media brand manager
6. Email Marketing Specialist
7. Mobile Marketing expert
8. Web Analytics Executive

AboutChennai

Chennai is the capital city of the Indian state of Tamil Nadu. Located on theCoromandel Coast off the Bay of Bengal, it is the biggest industrial and commercial centre in South India, and a major cultural, economic and educational centre. Chennai is known as the "Detroit of India" for its automobile industry.The city is host to the third largest expatriate population in India after Mumbai and Delhi, with 35,000 in 2009 and steadily climbing to 82,790 in 2011. Chennai is the only city in South Asia and India to figure in the "52 places to go around the world" by The New York Times

FAQsWHY?

Do you provide any certificate at the end of the course?

Are there enough job Opening for Digital Marketing Professionals?

What if I miss some lectures?

Do we get any course material for reference?

Are there any Pre-Requisites for the course?

Is Google certification part of the course?

Who are the instructors?

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