Digital Marketing Course in Delhi

Review Summary


706 Reviews



digital marketing

The world in now online and popularity of Digital Marketing is increasing day by day. Every established company or a startup needs a Digital Marketing expert – which has made Digital Marketing one of the most sought after skills.


At present, all the functions in business involve digital platforms. That’s why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays. This digital marketing course in Delhi has been designed to meet the expanding needs for Marketeers who are skilled in the utilization of a unique blend of technology using search engine tools & social media channels.

Digital Marketing Course Details:

As the name suggests, digital marketing can be termed as an approach, a strategy, or a branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your brand, product or service online. Digital Marketing includes many channels namely SEO, Email Marketing, Social Media Marketing, Pay per click and Affiliate Marketing.

Following topics are covered in the Digital Marketing training in Delhi by EduPristine:

Digital Marketing Course
Session 1
Introduction To Digital Marketing:

  • How Online Marketing works
  • Customer Engagement Metrics
  • Understand the "See Think Do" Framework
  • Case Study walk-through and Identification and setting the work plan for Live project
  • Develop a working website by adding theme, plug-ins, webpages etc.
  • Define website monetization plan
  • Setup AdSense on the web platform
  • Understand Acquisition channels and conversation metric
Session 2
Web Analytics:

  • What is Digital Analytics?
  • Understand the Web Analytics Process
  • Google Analytics
  • Google Tag Manager
  • Google Data Studio
  • Understand how Google Analytics, Google Tag Manager and Google Data Studio can be used for better understanding of Consumer Behavior
Session 3
SEO - On Page Optimization

  • Understand the major functions of a Search Engine
  • What is SEO and its need?
  • How to find/choose relevant keywords
  • Using tools and competitor analysis to find the keywords to optimize the website
  • On Page Optimization
Session 4
SEO - Off Page Optimization

  • What is the Page Rank? How do you increase this?
  • Off page optimization
  • Advanced SEO Concepts
  • Structured Data
  • Local SEO
  • Semantic Mark-up
Sesison 5
PPC Marketing

  • What is Online Advertising?
  • Why Pay Per Click (PPC)?
  • Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
  • Keyword Research
  • Search Campaign - Creation and Optimization
  • Monitoring a campaign - Quality Score for keywords & CTR for keywords, Ad copies
Session 6
PPC and Video Marketing

  • Why Display Ads? Isn’t search enough
  • What are the different Ad formats
  • Display Campaign Creation in AdWords and Finding your target audience
  • Video Marketing
  • YouTube Channel Creation and Growth
  • Video Campaign Creation in AdWords
  • Using YouTube videos to redirect traffic to your website
  • YouTube video analytics
Session 7
Social Media Marketing: Facebook and Instagram

  • Social media advantages & other touchpoints
  • Selling on social media and content formats
  • Facebook
  • Consumer POV, Marketer POV & Publisher POV
  • Engaging with fans on Facebook and growing organically
  • Advertising On Facebook - Creating And Running An Ad
  • Facebook Insights - Understanding important metrics to measure audience engagement
  • Ad Manager On Facebook
  • Instant Articles & Facebook Audience Network
  • Instagram
  • Why We Need Instagram - And a different approach as compared to Facebook!
  • How to grow on Instagram organically
  • Advertising On Instagram - Running Ads & Understanding Ad Formats
  • How to become an Instagram influencer
Session 8
Social Medial Marketing - 2 and Content Marketing

  • SnapChat Marketing
  • LinkedIn Marketing
  • Twitter Marketing and Ads
  • Pinterest Marketing
  • Content Marketing
  • Tools used in content marketing
  • Content creation and curation tools
  • Content automation tools
Session 9
Email Marketing & Mobile Marketing:

  • Email Marketing advantages and When to use it
  • How to create a Email Marketing list
  • Using Mailchimp
  • How to develop an email list
  • How to write engaging emails?
  • Content writing and A/B testing
  • Drip E-mail Marketing
  • How to deal with domain black list?
  • Mobile Marketing
  • Why your Website should be mobile friendly
  • Responsive v/s Separate mobile portal
  • Mobile site vs App
  • Getting listed on app stores and App Store Optimization(ASO)
  • How to Promote your App
  • How to Monetize your App
Session 10
Affiliate Marketing

  • What is Affiliate Marketing and how does it work?
  • The Different Commission Structures Involved
  • Best Practices in setting up an Affiliate Program
  • Different type of Affiliates with examples
  • Tracking and Attribution Models
  • Establishing an Affiliate Network for your website
  • How to Sign Up Affiliates for your website
  • Setting up your own Affiliate Program
Session 11
Lead Management and Growth Hacking

  • What is lead generation? and its different methods
  • Best practices in setting up a lead management system
  • How to nurture leads?Case Studies.
  • Strategies to convert leads into users of your platform
  • Growth Management
  • What is Growth Hacking?
  • The problem that Growth Hacking solves
  • The Lean Marketing framework
Session 12
Project Review

  • Revise the Online Marketing methods
  • Revisit Google Analytics, AdWords, and Facebook insights to identify the improvement areas
Session 13
Funnel Creation & Optimization

A funnel is a multi-modality, multi-step campaign that seamlessly and subtly leads a prospect towards a desired action. Why do we need a funnel? Because:

  • A website is not enough
  • A great product or a service is not enough
  • Even traffic alone is not enough
Session 14
Funnel Creation & Optimization - 2

  • Introduction to Marketing Funnels
  • Determining the Product/Market fit
  • Lead Magnet
  • Tripwire offers
  • Profit Maximizers
  • Customer Return Path
  • Setting up a Live Funnel
Session 15
Marketing Optimization with Hubspot

  • Introduction to Inbound Marketing
  • Lead nurturing programs
  • Building digital personas
  • Digital strategies
  • Building a lead nurturing campaign
  • Marketing automation strategy for full lifecycle management
  • Search and social retargeting
  • Demand generation – sales and marketing alignment
  • Lean content marketing for lead generation
  • Lead generation – quality, quantity and conversion
  • Metrics
Session 16
Programmatic Buying using Double Click by Google

  • Overview and Setup
  • Manage campaigns
  • Automate bidding
  • Measure results


Lectures were very informative and on par with the current times. Approachable lecturers and lively environment has aided in making the course a memorable one. This course will certainly help everyone looking to make big in the Digital Industry.

The Structure of the course is understandable and well-organized. This course is a great foundation for Digital Marketing jobs, which makes it a course worth looking out for. The Staff is co-operative, hence making it easy for us to grasp the nitty-gritties of Digital Marketing through their practical approach. I strongly recommend people to take this course..

Trained employees from the following corporates

Many companies agree that it's a effective strategy to train their employee in Digital Marketing for better ROI. Following are the top industries and Companies which trained their employees to improve their skills and efficiency.

  • Bennett coleman and co.
  • Haworth India
  • Max life insurance
  • Reliance communication ltd.
  • Oxford Brookes University - IIMT
  • The Body Shop India
  • Birla White (Aditya Birla Group)
  • Tech Mahindra Business Services Pvt. Ltd.
  • Ogilvy & Mather
  • Meru Cab Company Pvt. Ltd.
  • Sahara Worldwide Ltd.
  • iBall
  • Hyundai
  • Sony
  • Webazaar
  • Samsung
  • Tata Consultancy Services
  • Kotak Mahindra Bank
  • Business Standard Ltd
  • Netcore Solutions
  • Godrej
  • Renaissance Holdings & Developers (P) Ltd
  • London School Of Commerce
  • KidZania India
  • Times Of India
  • Tata Sky Ltd
  • Emirates Airlines
  • Toyota

Digital Marketing Career

It is believed that Digital Marketing is the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.

According to LinkedIn, SEO/SEM Marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future. After completing digital marketing training you can work in the following digital marketing job roles

  1. Digital Marketing Manager
  2. SEO Manager
  3. SEM Specialist and Digital Sales Executive
  4. Content Manager
  5. Social Media brand manager
  6. Email Marketing Specialist
  7. Mobile Marketing expert
  8. Web Analytics Executive

The average salary for a Digital Marketing Manager is 4 to 5 lakhs per annum. Most people move on to other job roles of digital marketing if they have more experience in this field. The highest paying skills associated with this job are Strategic Marketing, Online Marketing, Social Media Optimization, Google Analytics, and Search Engine Marketing (SEM).

Digital Marketing Course Highlights of EduPristine

Classroom Training

Learn from Digital Marketing Industry Experts and Prepare yourself for Google certification

Online Materials

Topic Wise study material in the form of Presentation and Case Studies
Practical Exercises
Quiz/Assignment with detailed answers and explanation
Doubt solving forum to interact with faculty & fellow students

100% Placement assistance

We provide placement assistance to student for a bright career in DM industry.

Assignments & cases

Work on real time cases from different domains.

24x7 Online Access

24x7 Access to Course Material (Unlocked Excel Models, Presentations, etc.)

Digital Marketing Course Fees

Digital Marketing Training Details
Price Rs. 36500
80 Hrs of Classroom Training
Preparation of Google AdWords Certification
Practical Case Studies & Practice Exercises
Online course materials
Doubt solving forum
Exam/ Test
Certificate of Participation/Certificate of Excellence


The course duration is of 80 hrs, spread across 12 Sundays

It is a classroom training conducted by Digital Marketing Experts

On completion of the program we conduct an online exam, based on the performance of which you will get certificate.

The students are provided with : a.Participation Certificate if they score less than 50% in the exam. b.Certificate of Excellence in collaboration with "Microsoft IT Academy Program" if they score more than 50% in the exam.

In case if students fails to score more than 50% than they can give the exam again (one time) in order to get the Certificate of Excellence.

With most of the companies investing major part of their marketing budget in Digital marketing, the number of job opportunity are exponentially increasing Click here to view

In case you miss any of your lectures, you may attend the missed class in any other batch.

Students get a Login access for Online course material. Hard Copy of course material is also provided.

Comprehensive classroom training program covering A to Z of Digital Marketing
Experienced trainers from industry
Live hands-on training through case studies and assignments
Google Budgets for promoting website during assignments
Best infrastructure
Preparation for Google adwords certification
Weekend Batch for Professionals
24*7 Online Support
Placement assistance

The student needs to know basic computer operations like Ms Office, surfing.

We prepare students for the Google certification exams.

We follow topic expert model of training. We invite digital marketing experts from various organisation to take the sessions as per their skill sets.

Venue Details:

Delhi, also known as the National Capital Territory of India is a metropolitan region in India. Delhi has been continuously inhabited since the 6th century BC. Through most of its history, Delhi has served as a capital of various kingdoms and empires. It has been captured, ransacked and rebuilt several times, particularly during the medieval period, and modern Delhi is a cluster of a number of cities spread across the metropolitan region.

EduPristine, #44, 2nd Floor Regal Cinema Complex, Outer Circle, Connaught Place, New Delhi, Delhi 110001, India

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