This program has been designed to meet the expanding needs for "Marketeers" who are skilled in utilization of a unique blend of technology, social media channels & business
Live Online Classes are being conducted using professional grade IT conferencing system from Citrix. The students can interact with the faculty in real-time during the class using chat and voice. The students will be required to install a light-weight IT application on their device which could be a laptop, desktop, tablet or a mobile. Citrix supports Windows, iOS operating system and recommends an internet speed of 1 MBPS at the user's end.
The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.
Nowadays, all the processes in business involves digital channels due to which every individuals wants to have at least the basic knowledge of techniques which are being used commonly.
The digital marketing course is basically meant for:
If you want to get more details about the kind of work a Digital Marketing manager does, check out the job description of a Digital Marketing Manager
On successful completion of the course you will get the EduPristine's Certificate of Participation and a Certificate of Excellence in Digital Marketing based on your performance.
After receiving the certificate, you will be able to efficiently apply this knowledge and reach out to the targeted audiences using various means like SEO, ads, social media, emails etc. and make them the aggregated audience which when come on your website will become lead and finally convert into a customer.
*Aggregated audience – Followers on social media + Subscribers of Website's newsletter.
This whole scenario, if followed in the proper manner, will serve as a very special desert for you in the form of increased revenue.
EduPristine provides classroom Training for Digital Marketing course in Mumbai, Bangalore, Delhi, Hyderabad and Pune along with international locations. There are various training providers who provide Online Digital Marketing courses but we provide classroom training to ensure the learning just doesn't stay between the instructor and the student. With a concise amalgamation of freshers and experienced students in the class, not only will you gain insight into how Digital Marketing works for different industries, but you will also be able to make teams and work with them on the projects and enhance your learning.
|Day 1||Introduction To Digital Marketing: Planning Digital Marketing Campaigns, Website Palnning and Development, Essentials of a website|
|Day 2||Google Analytics: Fundamentals of Google analytics, Monitoring bounce rate, tracking conversions, Monitoring traffic sources, Monitoring visitors behavior, Measuring and Monitoring metrics, Setting up Dashboards|
|Day 3 & 4||Search Engine Optimization: SEO Strategy, Keyword Research, Tools to find keywords (paid & free), Google adwords, Planning SEO of a website, setting-up SEO process, Content Marketing, On page & Off page optimization, Seo Webmaster Tool, Mobile SEO|
|Day 5 & 6||Search Engine Marketing(SEM) Framework: Online advertising & Ad Networks, Creation of Search Campaigns, Writing Compelling Ad Copies , Creation of Effective Campaigns and Ad groups, Digital Display Campaigning, Tracking & measuring ROI of online advertising, Optimizing Ad Performance, Strategy of allocate funds to various online advertising platforms|
|Day 7 & 8||Strategy of Social Media Marketing: Defining the communication strategy, Setting up brand presence, Social Listening, Engaging with followers, Enagement on Facebook/ Twitter/ LinkedIn/ Google+ , Understanding Social Media ROI|
|Day 9 & 10||"Framework of Email Marketing & Going mobile: Essentials of Writing a good email, Using Opt-in, Segmentation of subscribers, Scheduling sending frequency, Blacklisting,Email Service Provider, Split testing and A/B testing of campaign, Monitoring Email Campaign, Post Campaign Strategies, Going mobile & Competitor Benchmarking, Affiliate/Ecommerce Marketing"|
|Day 11||Lead Management: Setting up a lead management system,what are Landing Pages, Conversion Rate Optimization, What is Lead Generation, Growth Hacking, Nurturing the leads Growth|
|Day 12||Exam Apply all the learning's of the course on one of the assigned websites and create a future Actionable Plan|
Webinar(Live Virtual Classes) covering all topics. Learn from Digital Marketing Industry Experts and Prepare yourself for Google certification
Hard Copy of Study Notes
Topic Wise study material in the form of Presentation and Case Studies
Quiz/Assignment with detailed answers and explanation
Doubt solving forum to interact with faculty & fellow students
Login id and password validity for a year.
Prepare yourself for Digital and Google certification.
Participants get placement assistance after successful completion of the course.
24x7 Access to Course Material (Unlocked Excel Models, Presentations, etc.)
* The above batch dates are subject to change
|Digital Marketing Training Details|
|48 Hrs of Online Training|
|preparation of Google AdWords Certification|
|Hard Copy of Study Notes|
|Doubt solving forum|
|Certificate of Participation/Certificate of Excellence|
The course duration is of 48 hrs, spread across 6 weekened
It is a online training conducted by Digital Marketing Expert
On completion of the program we conduct an online exam, based on the performance of which you will get certificate.
The students are provided with : a.Participation Certificate if they score less than 50% in the exam. b.Certificate of Excellence in collaboration with "Microsoft IT Academy Program" if they score more than 50% in the exam.
In case if students fails to score more than 50% than they can give the exam again (one time) in order to get the Certificate of Excellence.
With most of the companies investing major part of their marketing budget in Digital marketing, the number of job opportunity are exponentially increasing Click here to view :jobsearch.naukri.com/digital-marketing-jobs
In case you miss any of your lectures, you may attend the missed class in any other batch.
Students get a Login access for Online course material. Hard Copy of course material is also provided.
Comprehensive classroom training program covering A to Z of Digital Marketing
Experienced trainers from industry
Live hands-on training through case studies and assignments
Google Budgets for promoting website during assignments
Preparation for Google adwords certification
Weekend Batch for Professionals
24*7 Online Support
The student needs to know basic computer operations like Ms Office, surfing.
We prepare students for the Google certification exams.
We follow topic expert model of training. We invite digital marketing experts from various organisation to take the sessions as per their skill sets.
Lectures were very informative and on par with the current times. Approachable lecturers and lively environment has aided in making the course a memorable one. This course will certainly help everyone looking to make big in the Digital Industry.
The Structure of the course is understandable and well-organized. This course is a great foundation for Digital Marketing jobs, which makes it a course worth looking out for. The Staff is co-operative, hence making it easy for us to grasp the nitty-gritties of Digital Marketing through their practical approach. I strongly recommend people to take this course above any other courses..
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