As said before the content can be of any format or can be used across channels for various benefits. So you can create video content and then use it for your marketing purposes either by using channels like Youtube or you can use social media to share your videos and engage the audience there.
Why Video Marketing:
The value of a video in marketing is three fold:
User Engagement: Unlike text, video as a medium allows very little freedom in terms of consumption to the user. While text makes it easy for users to skim read text and decide the most relevant section, video doesn’t offer a Skim-read option. A user either watches the video entirely or the video fails to hold his attention and the user stops watching. Additionally, watching a video is a passive experience, somewhat. The user is asking to be provided something rather than digging through the text and exploring the meaning themselves.
Brand Awareness: Videos offer a unique opportunity to businesses to display their human side using images audio and text together. Due to the relative low uptake, online video can also indicate professionalism and brand quality - If a company has enough time, money and skills to create high quality video, they are often perceived as a legitimate business with a genuine interest in providing a great service. According to a study in 2013, Posts that contain videos are shared 40% more than the posts without them.
Search Engine Optimization: perhaps the most direct outcome oriented benefit of video based marketing is its role in SEO and thus driving more traffic to the website. The following are the proven benefits of videos in SEO.
· Increased CTR through Snippets in the SERP.
· Presence in other Search engines (like Youtube)
It has to be noted that video is a form of content marketing, any or all of the benefits video marketing can be obtained only when you create the most compelling content for the user which both engages him and entices him.
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