July 24, 2015
Customer reviews plays crucial role to derive quality traffic to the website. They can increase your conversion rates, business integrity, and dependability and it also brings unique content to the website. Many e-commerce businesses implement user reviews to gain bigger revenue. In this article we will cover how to use customer reviews to boost your conversion rate.
Researchers have revealed very interesting statistics. Apparently people trust 10 times more to customer reviews than description on e-commerce website. Other study shows that 25% of visitors think that are fake if they can’t find negative reviews. Also customer who spend much time to find bad reviews, are more likely to convert than other users. Placing positive and negative both reviews to your list of product can help you derive more sales.
There are many ways to bring customer’s attention but here we will highlight most popular and most used techniques:
Simply we can initiate post sale communication with the customer and ask them about the product. This is one of the most common activity which works really well.
Some of the e-commerce companies write an email to the customers when they make a purchase to ask if they would like to leave a feedback.
Another way to encourage customer review is to reward them for leaving one.
A rewards program allows you to give a reward that is seen as more substantial in the eyes of the customer. No one is going to be motivated by 50 points but they will be motivated to earn 500 points. Rewarding for reviews is an easy and effective way to get more customer reviews.
Improving conversions and improving customer experience should be the main purpose of user reviews. Customer Reviews are also useful for website search engine ranking.
Please refer below screenshot:
It’s good to have lots of reviews, but once the number of reviews increase a certain limit, it’s important to find ways to organize them and help other buyers to make sense of them.
Customer Question! Was this helpful ?
So here Customer can ask Question
Below is the customer review which could be helpful for the user who asked questions related to this product only.
Show list of products customers buy after viewing this Item with ratings and reviews as shown in below screenshot
Use reviews in paid search campaigns
Seller ratings provided by customers can be used in paid search campaigns to provide a quick star ratings for searchers. Here is one of the example which showcase star ratings for paid search ad
Customer reviews are helpful in decision making process
Around 90% of shoppers say that customer reviews have an impact on the purchase of a product. These reviews are even more helpful to increase purchases for electronic items, maximum number of users are not buying products reading the review.
Reviews have become a part of the research that shoppers do before buying a product online. If you give shoppers the information they need to complete this part of the buying process on the product page, they are more likely to convert.