The BIG news – Jeff Bezos (CEO) said about the Octocopters “Drones that can deliver packages up to 5 pounds to your house in less than half an hour”.
Let’s start with the story now.
Amazon has 225 million customers around the world. Its goal is to sell everything to everyone. The brainchild of Jeff Bezos, Amazon prides itself on disrupting the traditional way of doing things. The latest brilliant disruption that Amazon has come up with is the Octocopter.
Imagine placing an order at 11AM and receiving the delivery at 11.30AM. Fascinating, isn’t it? But what I think is more fascinating is what happens behind the scenes.
Let’s make a hypothesis.
What happens once you place an order on Amazon?
- It is recorded and processed somewhere along with a hundred thousand other orders that were placed at that particular time around the world.
- Orders in the US are segregated from this massive number of orders. Your order is based in the US.
- These orders in the US, along with yours, are then sent to the warehouses closest to the area.
- These warehouses package the order, along with the thousands of other orders placed from that area.
- These packaged orders are then sent to a designated area from where the Octocopters will pick them up, one by one as of now.
- The unmanned Octocopter is first fed data regarding location, shortest route to location, static information such as location of phone towers, flight routes, etc. Flight route of the Octocopter is dependent on all these factors.
- The Octocopter then picks up the package from a designated conveyor belt and is off to the delivery location.
- After delivery, it is back on its way for the next delivery, prior to which again it is fed the necessary data.
Imagine the scale of the operations and the amount of data that is processed on an hourly basis for Amazon to ensure efficient delivery, which is something Bezos is insistent upon. The orders per hour can be in thousands or maybe more! We have only made a hypothesis based on common sense. But if we were to get into the actual numbers, we will probably be left open-mouthed.
Where does all this take us?
It all points to Big Data. Big Data is a collection of different techniques, tools and more techniques that are used for and when working with data of any scale.
Big Data in general takes us to Amazon Kinesis.
Amazon Kinesis is a fully managed service for real-time processing of streaming data at a massive scale.
Amazon Kinesis can collect and process hundreds of terabytes of data per hour from hundreds of thousands of sources, allowing one to easily write applications that process information in real-time, from sources such as website click-streams, marketing and financial information, manufacturing instrumentation and social media, and operational logs and metering data.
Amazon Web Services makes it easy to provide the storage, computation and database services you will need to turn that data into information for your business.
The interesting part is the idea behind the experiment of Octocopters by using Big Dataset. By the looks of it, it will be very successful, barring a few hiccups, like FAA, along the way.
These are my speculations about how I think they will be able to increase profits:-
We have to give credit to people like Steve Jobs and Jeff Bezos for revolutionizing the world. Perhaps other people have thought about it, but these guys made it happen. If the pilot period for the Octocopters runs smoothly, maybe Amazon will extend drone-operations to other parts of the world, maybe even to YOUR country.
Just imagine, you need to study for an exam, which is TOMORROW, and the only way you can clear it is if you have XYZ book. Well, congratulations to you. Amazon just helped you clear your exam!