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Choosing the best career options in Accounting, Finance, Marketing and Analytics

Choosing the right career options takes a good amount of thinking to do. Before considering any of the various factors, pay attention to your interests. In the end, doing what you like brings more satisfaction which otherwise could be missing. There are several factors one should consider before choosing a suitable career path. Some of the factors are listed below:

  • Field of study
  • Scope of the study
  • Job opportunities in the field
  • Earnings or salary in a profession
  • Return on time and money invested

Every point mentioned above has its significance and the priority varies from person to person. Here are some of the courses and highly rewarding career options available in the market:

Finance and Accounting

With time, people have become more cautious about their money and savings. They have become more familiar with the financial institutions and the various products available. As such the demand for financial products is increasing. The increasing competition has also led to the introduction of diverse products. There is a huge demand for finance and accounting professionals in the industry which makes it one of the best career options.

  • CPA (Certified Public Accountant)

  • CPA is an extensive course that covers the accounting subject. The course not only covers the accounting topics but also subjects like law, analytics, taxation, auditing, evaluation, regulatory frameworks and procedures, ethics, planning and management of finances. The average salary of a CPA is Rs 722,410 in the Indian market. What makes it one of the best career options is the honor and respect the designation brings you.

    Eligibility: Graduation and above

    Duration: 2 years

    Top employers: JP Morgan Chase, Wells Fargo, Citigroup, UBS

    Avg. salary range: 7 lacs to 20 lacs (Source: PayScale)

    More Details about CPA program >>



    The best career options after the CPA are:

    1. Financial Analyst (one of the top career options) –

      The role of a Financial Analyst is to create financial models to make the processes efficient and accurate, analyze the financial statements to optimize the performance and take preventive measures, research and identify trends for forecasting and much more.

    2. Forensic Accountant –

      Forensic accounting is detecting any fraud instances in the system. Forensic Accountants investigate cases of fraud, bribery, money laundering and other types of crimes involving finance. Forensic accountants also help resolve the financial disputes in the organization.

    3. Tax Accountant/ Manager –

      A Tax Manager or Tax Accountant looks after the tax-related process in the organization. This includes recording and filing taxes, forming tax-saving strategies, compliance with the tax laws and regulations, utilizing the tax scheme for the benefits of the organization.

    4. Auditor (one of the top career options) –

      An Auditor examines the financial and non-financial operations in the organization. Auditors evaluate the processes and prevent fraud, theft, and errors. Auditors are in charge of the internal controls and they ensure that the company complies with the regulations and laws.

    5. Information Technology Audit –

      Information Technology Auditors are responsible for detecting flaws in the technical infrastructure. They ensure that the accounting systems are secure, and the regulations are being complied with. A robust and efficient financial system ensures the security of funds and prevents frauds and thefts.

    6. Business Valuator (one of the top career options) –

      The role of a Business Valuator is to analyze the financial data and potential of the company to be acquired or merged. The Valuator considers the profit/ loss, revenue, growth rate, future growth potential, and other factors to determine the fair value of the deal.

    7. Financial Planner –

      Financial Planners help individuals and organizations direct their funds into the right investment schemes. They analyze the requirement of the client and suggest an investment plan accordingly. The main objective of the Financial Planner is to optimize the investment to yield the desired output by identifying the right assets to invest in.

  • CFA (Chartered Financial Analyst)

  • CFA covers various aspects of the finance segment and involves more of analytical work that aid the company in various ways. It covers topics like quantitative methods, economics, financial reporting and analysis, tax analysis, equity investments, portfolio management, and performance measurements.  The average salary of a CFA is Rs 616,186 in the Indian market.  In case, one wants to pursue a career completely into finance segment, then CFA is one of the best career options.

    Eligibility: Graduation + 2 years of professional work experience

    Duration: 2 years 6 months (for all three level of exams)

    Top employers: JP Morgan Chase, UBS, Citigroup, Bank of America

    Avg. salary range: 6.5 lacs to 18 lacs (Source: PayScale)

    More Details about CFA program >>



    The best career options available after CFA are:

    1. Portfolio Manager (one of the top career options) –

      The role of a Portfolio Manager is to manage the investment portfolio of the clients. They need to choose the appropriate assets to invest in, to yield the desired returns. A Portfolio Manager creates a portfolio considering various factors like the amount to be invested, the duration of investment, yield on the investment, risks involved, etc.

    2. Research Analyst –

      A Research Analyst works on the company’s data and performance. They analyze the data to identify trends, perform variance analysis, forecast the performance and potential growth. They provide recommendations based on the data analyzed to the management and create reports. This helps companies form strategies and take measures that will aid them in tackling the risks and achieving their goals.

    3. Financial Advisor –

      A Financial Advisor helps direct the funds into the right invest streams. They advise the clients on the instruments and investment options available in the market. They also provide advice on ways to save tax and to gain the maximum benefit out of the tax schemes.

    4. Risk Manager (one of the top career options) –

      A Risk Manager is well versed with all the types of risks that are involved in a business. A Risk Manager analyses the risks that the company is facing currently or the risk that the company is likely to face in the future. After analyzing the risks and the causes, they provide recommendations for the measures that need to be taken to prevent the company from facing those risks.

    5. Corporate Financial Analyst (one of the top career options) –

      A Financial Analyst is responsible for managing and controlling the financial status of the company. They study the macroeconomic and microeconomic conditions in the economy and work on solutions that will help them grow and sustain in the economy. The analysis also helps in strategizing the business plans to aid smooth functioning and expansion of the business.


Analytics is a field that involves interpretations, identification, and discovery of trends or patterns that translate into meaningful insights. These insights not only tell you about the current status of the company but also helps the company forecast or predict future potential in terms of growth and sustainability. It helps the organization in making informed decisions that will benefit the company.

Analytics include programming, application of statistics, research and analysis to quantify the performance of the organization, etc. The analytics domain includes prescriptive analytics, predictive analytics, decision management, big data analytics, cognitive analysis, market optimization, web analytics, credit and risk analysis, and fraud analytics.

The best career options in Analytics are:

  1. Business Analyst (one of the top career options) –

    A Business Analyst works on the technological aspects that ease and improve the efficiency of the processes in the organization. They do not develop or create a tech-based system but work on the solutions that can aid the business operations. A Business Analyst creates and assesses the business models based on the data analytics reports. They document the business and technical requirements and recommendations and present it to the management.

  2. Information Architect –

    Information Architect is also known as Data Architect, and the job role is a little similar to that of a Business Analyst. A Data Architect has to document the structure and flow of the technical content in an organization. This also includes the organization’s website or an app developed by the organization. Their role is to optimize the platform for an enhanced user experience through data analysis and visualization.

  3. Data Analyst –

    A Data Analyst analyses the company data and provides insights on the overall functioning of the business. This data or insight helps the company create strategies, form measures and make informed decisions that will bring positive results to the company.

  4. Data Scientist –

    Some confuse Data Analysts with Data Scientists, but there is a huge difference between the two roles. Data Scientists create models based on historical data for a predictive and forecasting purpose. A Data Scientist provides strong reasoning behind the predictions and analysis. The role requires coding and statistics skills and involves working with tools like Hadoop, python, java, etc.

  5. Data Engineer –

    Data engineering is another profession that sounds kind of similar but is different from Data Scientists and Data Analysts. The role of a Data Engineer is to develop or create architecture or infrastructure for data analysis. These architectures enable efficient and accurate data analysis. A Data Engineer collects, stores and processes the data before it is analyzed by the Data Scientists.

  6. Quantitative Analyst (one of the top career options) –

    A Quantitative Analyst also analyses data, but the purpose of the analysis is different. The role of a Quantitative Analyst is to identify potential investment opportunities. They also work on identifying and managing risks and other related problems. A Quantitative Analyst can also create trading models that help predict prices of equity, commodities, exchange rates, etc.

Digital Marketing

The digital economy is growing tremendously and every company, big or small, is trying to build up their online presence. Every organization today needs digital marketing professionals to strategize and optimize their online marketing. This has created a huge demand for digital marketing professionals with the right skill set. What makes it one of the best career options is that candidates can pursue a career in Digital Marketing after 12th or Graduation.

Depending on the role one chooses, the salary of a Digital Marketer starts from Rs 3 lakhs and goes up to Rs 10 lakhs in the Indian market. 

Eligibility: Graduation and above

Duration: 6 weeks to 19 weeks depending on the program

Top employers: Amazon, Accenture, Dell, Cisco, Infosys

Avg. salary range: 4.5 lacs to 8 lacs (Source: PayScale)

More Details about Digital Marketing Master Program >>


The best career options in Digital Marketing are:

  1. Digital Marketing Manager (one of the top career options) –

    A Digital Marketing Manager is responsible for the entire marketing activities on the internet. They strategize their marketing approach, identify the target audience and appropriate market, analyze the performance of the online marketing activities, etc. 

  2. Search Engine Optimization Expert (SEO) (one of the top career options) –

    An SEO Expert looks after the digital visibility of the company. Their primary role is to optimize the website ranking on the search engine to generate traffic. With increasing competition, it is extremely necessary to rank on the first page of the search results.

  3. Social Media Marketing Manager (SMM) –

    The Social Media Marketing Manager handles the social presence of the brand on the internet. They are responsible for the brand image, traffic through social media, engagement, lead generation through social media, etc. They also work on reducing the spend on paid marketing and lower the cost per lead generated.

  4. Content Marketing Manager (one of the top career options) –

    As content plays a vital role in marketing, the content must be created and designed keeping specific factors in mind. A Content Marketing Manager focusses on delivering effective content and optimizing the marketing impact. They strategize the approach to gain more engagement and traffic for the content.

  5. Data Engineer –

    Data engineering is another profession that sounds kind of similar but is different from Data Scientists and Data Analysts. The role of a Data Engineer is to develop or create architecture or infrastructure for data analysis. These architectures enable efficient and accurate data analysis. A Data Engineer collects, stores and processes the data before it is analyzed by the Data Scientists.

  6. Search Engine Marketing Manager (SEM) –

    The Search Engine Marketing Manager looks after the paid marketing on search engine result pages. Numerous organizations are competing to rank for a specific keyword. The SEM Manager determines the spend and effectiveness of paid marketing by working on the appropriate keywords and analyzing the performance.

Hope the article helps you choose the right career options as per your interest and skills. For more guidance on career options visit…..