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EduPristine>Blog>Big Data and Its Importance for an Enterprise

Big Data and Its Importance for an Enterprise

July 8, 2014

Back in the day, when technology wasn’t very advanced, almost every business leader relied on basic scientific studies and statistics to predict trends about consumer behavior. However, Internet has gained traction, and business has become more and more global. Every day, wealth of information is derived from social media, and mobile phones. Data has begun to surge and enter the business lexicon. It was, therefore, important for every business leader to keep pace with new technology and understand the importance of the new medium, Big Data. To keep a track on Terabytes, Petabytes, Exabytes of data, and ascertain predictive information, Data Scientists are winning favor from the best employers of the world.

Why Big Data Is The Next Big Thing?

Recent research states that business that utilize Big Data analytics perform 26% better than their counterparts. Big Data analytics can help enterprises take concrete decisions to actually experience best business results. Following are the key areas where Big Data is profoundly being used.

Stock Market:

Big Data is now proving to be fruitful for companies that are forecasting with stock market applications. Data extracted can help in identifying new challenges and opportunities in the market.

Health Care Industry:

Large quantities of data help the Health Care Industry to identify drug interactions, social and economic factors that impact the outcome of treatments. Big Data can help doctors in detection of the onset of a disease before time that would lead to reduced mortality rates and better quality of life.


Big Data can lead to better customer experience and enhance productivity in business.

Banking, Finance and Insurance:

By using Big Data it is easy to detect fraud and eliminates wrong actions during online financial transactions.

Telecom Industry:

Big Data can help Telecom companies to study subscriber persona and their usage patterns, which can help in devising marketing campaigns to find favor with them.

About Author

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EduPristine is a member of Adtalem Global Education (NYSE: ATGE), a global education provider headquartered in the United States. Adtalem is a 3 billion dollars (20,000 crores) company that has about 9 institutions and companies with more than 16,000 employees spread across 145 locations. Adtalem takes pride in training 142,000 degree-seeking students all over the world.The organization's purpose is to empower students to achieve their goals, find success and make inspiring contributions to our global community. EduPristine is one of India's leading training providers in Analytics, Accounting, Finance, Healthcare, and Marketing. Founded in 2008, EduPristine has a strong online platform and network of classrooms across India and caters to self-paced learning and online learning, in addition to classroom learning


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