Creating your Facebook Business Page
We will first talk about how to create a Facebook page and then discuss about the steps you need to follow in order to promote it.
Step 1: Create a Facebook Profile:
Go to Facebook and sign up, using your/company details in the vacant fields.
Step 2: Create a Facebook Page
Go to Facebook advertising page and follow step by step instructions and an overview of how to create a page. Click on “Create a Page”.
Select a category for your business, (Local, Brand or Product, or Artist, Band or Public figure). If you enter your business as a Brand or Product, you will be able to enter more detailed information about your company. You cannot add more detailed information if you enter it as a Local business.
Once your page is created, add company information and upload an image or logo to use as your profile picture
Step 3: Edit and Update your Facebook Page:
Page manager can be used to manage pages, which provides traffic statistics and access to all of the Facebook pages. It can be found at the bottom of the browser page.
Step 4: Add Applications
To view a list of your current applications, click on “Applications” at the bottom of the browser window. By clicking on “view more”, you can browse for additional applications to add to your page. All Facebook applications are not available to add to your business page. Facebook display a message over the applications that says “You can add this application to your Facebook Page”.
TIP: Try to add only those applications which will enable you to share the unique features and information about your business and organization and can help u in maximum interaction on your Facebook page.
Promoting Your Facebook Page
It is very much essential to develop a community through interaction with the public to promote your business. For this very purpose a Facebook page or any other social networking profile is created. It can be done through:
Build your Fan Base: You can build it by connecting with friends, family and the existing business clients and invite them to be the fans of your business’s Facebook page. Once they do it then their friends on Facebook can see the updates and posts on their home page. In turn they can become a fan of your page as well.
Generate a dialogue: The best way to attract Facebook users to visit and become a fan of your page. It can be done by creating enthralling content and interactions on your Facebook page. The purpose to do so should be to turn away from typical oration of mainstream marketing and turn towards creating a dialogue with customers.
Propose a special deal/promotion: You can stimulate participation by offering special promotions like a special promo code for a freebie or invitation to an exclusive event. It should be offered only to the fans of your Facebook page. Later on you can publish or broadcast the winner of the promotion through wall or notes.
It is crucial to update your page continually with new events, news and updates to go on with building your fan base and keeping existing fans interested. A business page becomes successful when it fosters and encourages customer comments. You as well have to reply to those comments sincerely whether they are positive or negative.
So go ahead and create you first Facebook page. Feel free to comment and ask questions in the comments section below. All the Best
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