May 11, 2018
If you’re an aspiring digital marketer or a PPC specialist, a Google Adwords Certification will add a lot of value to your resume. This certificate is proof that you’re a real online advertising professional. To get this certificate, you need to clear the Google Adwords Certification examination. In this article, you’ll learn more about the certification, its benefits, and how you can prepare for it. Here it goes:
Google AdWords Certification is a “professional accreditation” that Google gives to marketers, experts, and individuals for their expertise in online advertising. This certificate is available via Google’s online training program called Academy for ads. To earn this certification, you need to clear the AdWords Fundamentals test and one of the five other Google AdWords assessment tests available in the Academy for Ads given below:
When you clear the two certification exams, you will receive a personalized certificate from Google verifying your online advertising (or PPC) skills.
Let us now see how you can prepare for the Google AdWords exam and get the certification.
Google recommends that before taking the AdWords assessment, an individual should:
1) Have some on-the-job experience using AdWords
2) Know online advertising concepts and experience of managing different types of AdWords campaigns.
However, to help absolute freshers clear the exam, Google provides a free training program, as well as other paid courses, are also available. Here’s how you can prepare for your AdWords exam:
Study Academy of Ads coursework: The Academy of Ads study has a course with bite-sized lessons that explain all the test topics in detail. A thorough study of this course will help you crack the exam easily.
In addition to Google’s training material, you should also consider studying other courses that can help you get Google AdWords certified. At EduPristine, the full digital marketing program with extensive modules on Google AdWords can prepare you for passing the exam in addition to teaching you all about digital marketing practices.
Before appearing for the fundamental test, appear for mock tests. These will give you an idea about the pattern of the exam and the type of questions. Just Google “Google AdWords mockup exams and practice tests” and you’ll find a bunch of websites that offer practice tests.
Once you are ready, follow the steps below and win your certification.
Step 1: Create a Google account
You need a Gmail account to access the Academy of Ads and appear for the Google AdWords Certification test. So, if you don’t have a Gmail account, create one here.
Step 2: Join Academy for Ads and setup your account
After signing up for a Gmail account, visit the Academy for Ads page and log in using your Gmail login details.
After you log in, you should see a library of courses.
Just find the “Get AdWords Certified” section and click on the “AdWords Fundamentals” link:
Clicking on the “AdWords Fundamentals” will take you to this screen:
You can also click on “Profile” and then on “My Profile” in the upper right corner. Here, you can enter all your information.
Step 3: Click on the “AdWords Fundamentals Assessment” link to access the test
As soon as you click on the “AdWords Fundamentals Assessment” link, you’ll see the following screen with all the details about the test:
Click on the “LAUNCH” button to start your test.
Once you clear the fundamentals test, repeat steps 2 and 3 for one additional test.
If you want to specialize in video advertising, take the “Video Advertising” test. Likewise, if you want to specialize in eCommerce shopping, take the “eCommerce shopping” test.
As soon as you clear the two exams, you’ll become an official AdWords Certified Professional.
Now, because the passing percentage is quite high (80%), don’t feel bad if you can’t clear it in one go. You can retake the test every day. Just prep up some more and give it another try.
Once you’ve cleared the exams, promote your certification on your resume and LinkedIn profile. Your certification will give you the edge over other candidates with unverified skills, and your potential employers and clients will be sure of your abilities to handle their PPC campaigns and earn business for them.
Note that your certification is valid for just one year. You need to clear the fundamental as well as the optional test again each year, so your certification doesn’t expire.
If you are interested in getting Google Adwords certification and learn more about digital marketing, contact us to get more details