How Do I Start a Career in Digital Marketing?

Hey there, so good to see you back again. Are you also wondering how to kickstart your career in Digital Marketing? If it’s a yes, then this blog is for you.

If you are thinking about pursuing a Digital Marketing course, then let me first congratulate you because you are certainly on the right track. Presently, digital marketing as a course is highly in demand, and you will be witnessing plenty of new trends and new strategies that are built over the digital platforms for the purpose of higher engagement, reaching a greater number of people, having more traffic on your website, and to achieve the main objective behind running campaigns which is to generate more quality leads and better conversions.

Digital marketing as a career is growing and evolving continuously and imagine having a career built around the digital space. Doesn’t that sound exciting? I’m sure it does. Today we will discuss how to start a career in digital marketing, what is Digital Marketing course, the Digital marketing course syllabus, the Digital Marketing course duration, and lastly, the benefits of the Digital Marketing course.

So, what is a Digital Marketing course? Digital Marketing course is the best strategy through which one can make the most out of SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Email Marketing, Content Marketing, and lastly Web Analytics, to generate reports on how many people landed on your website, how many sessions did they complete, how many pages browsed, and lastly how many customers successfully purchased from your website.

Having a basic idea is enough to get you started. With this, you can start researching more about the Digital Marketing course. First and foremost, you must research topics that excite you. It could be generating the content, or it may be something to do around social media, or you could simply be curious about how to run ads on various social media platforms.

If generating content in any form excites you, then you could be a content writer, or you could be the main person behind generating new ideas for making reels and stories on various social media platforms. If you love spending time on social media, then we have something for you as well. In today’s time, you can literally build a career around various social media platforms and earn handsomely as well. In this case, you can be a Social Media Executive and spend time researching the latest trends on how to make ideas go viral. If you are curious about how to run ads, then you can be an SEM expert wherein you will be running campaigns, displaying ads, managing budgets, making the use of the right keywords, and deciding the right bid strategy to rank higher.

Let us now see what is included under the Digital Marketing course syllabus:

1. Introduction to Digital Marketing 
2. Search Engine Optimization 
3. Mobile Marketing and Optimization 
4. Search Engine Marketing 
5. PPC (Pay per Click)
6. Social Media Marketing 
7. Email Marketing 
8. Marketing Automation 
9. Affiliate Marketing 
10. Funnel Marketing and Growth Hacking 
11. Web Analytics 
12. Content Marketing and Conversion Rate Optimisation

You would be wondering how much time would it take to learn and master these concepts? Let us learn more about the Digital Marketing course duration:

• The Digital Marketing course duration can be around 3 months- 1 year, depending on various factors such as from where you pursue the course, whether you prefer full-time or only batches which are available on the weekend.

Let us now address the most frequently asked question, which is

Benefits of Digital Marketing course:

1. Greater flexibility: Pursuing a Digital Marketing course and wanting to become a successful Digital Marketer offers a lot of flexibility. You can be anywhere in the world and still can perform all your work efficiently and with greater ease. All thanks to the internet. All you need to have is a creative mind and a strong internet connection. That is it.
2. Enhancing skills and creativity: Once you enroll for a Digital Marketing course, you would be learning everything that takes place in the digital space and all about the technical concepts. Once you get started, you will be more interested to explore further, and thus enhancing your skills with a platform to showcase your creativity. Digital marketing is all about being creative and coming up with new ideas and strategies.

Receive a handsome salary: The demand for Certified Digital Marketing experts has increased immensely since digital marketing as a career has evolved. This can become your motivation to complete the Digital Marketing course much faster and step up your digital strategy. Candidates with Digital Marketing certifications are always in a better position to demand higher packages in exchange for the skills.

To get started, we recommend you the following:

1. Build your own website: The easiest way to start is by building your own website. For this, you will need to have your own domain name, hosting, and a WordPress account. This is the best way to get your hands dirty. You can try to write blogs for your own website or try to promote products, which would lead to a new learning curve.
2. Getting a real internship: Getting started by yourself would be a little difficult, and hence starting with an internship is always recommended. This would help in getting hands-on experience on various topics and will also be fruitful in the long run if you wish to start your own agency, someday in the near future.
3. By enrolling yourself for a Digital Marketing course: The best way to get started and to build a career in digital marketing is by enrolling oneself for a Digital Marketing course, where you will be made to learn the various concepts which will, in turn, add feathers on your cap and provide you with multiple career opportunities after completion of the Digital Marketing course.

Do you now feel confident to kickstart your career in the field of digital marketing? You can contact our counselors, who will be more than happy to guide you and assist you with all your doubts/queries. Happy learning.