February 13, 2015
Recently, Facebook rolled out a Call To Action button for the Facebook pages. This is certainly good news for all the marketers since it will help them to drive more traffic on their website or any other desired page through Facebook. According to the official announcement, Call To Action Button is designed to bring a business’s most important objective to the forefront of its Facebook presence and it can be linked to any destination on or off Facebook that aligns with one’s business goals.
Currently there are seven CTA buttons available for the pages namely
Step 1: As shown in the image below, you will find the option of Create Call to Action once you login as the admin of your Facebook page.
Step 2: After clicking on Call to Action Button you will be given the above mentioned seven options for choosing the button. As per your business requirements you can select a button and fill the URL of your website in the box below it and then you can click on Next.
Step 3: Select a destination for the mobile users ( iOS & Android). If you want them to land on your website then click website and if you have an app then click on App.
Step 4: Your Call To Action button is ready and can be seen on your page. You can always edit your CTA button or delete it by clicking on the dropdown. Facebook will also show how many clicks were generated in the side bar.
Selecting a CTA button entirely depends on the type of your business and your goals. Here we give you a list which might help you in choosing the button
There is no guarantee that adding a CTA button will increase the traffic on your website but there is no harm in trying, after all it hardly takes 3 minutes to create a CTA button and even less to delete.
Do let us know your views on CTA button and also tell us which more buttons can be added in the list.