Top 3 Job Oriented Courses in 2019
We come across individuals who are highly educated and hold several degrees. But when it comes to experience, they are not as trained and knowledgeable as some others with lesser education and degrees in a specific field. Today there are enormous courses that one can opt for, but not all courses are job oriented courses and provide the same level of returns when it comes to yielding the benefits in your career. Though gaining knowledge is the primary motive to pursue these educational courses, individuals are also more focused on the career scope and opportunities after pursuing the course. Choosing the right career path and course is not just about getting a job at the end, it is also about investing money and time appropriately. Here are the top job oriented courses and the opportunities available for the candidate to help them make smart decisions:
CPA (Certified Public Accountant)
The CPA certification is the highest level of designation in the accounting stream. Job oriented courses like CPA are designed to cover every aspect of the accounting field. It not only makes one an expert in the field but also opens a wide range of opportunities for the individual. Whether the persons choose to work for the corporate, practice by oneself or work for individual entities, the options are endless. The other alternatives to this job oriented course are the CA (Chartered Accountant) and Chartered Certified Accountant course form ACCA (Association of Chartered Certified Accountants). The average salary of a CPA is Rs 722,410 in the Indian market.
The career opportunities available after pursuing job oriented courses like CPA are:
Every organization has specific financial needs and requirements. The funds utilized in an organization for every department need to be allocated and utilized optimally. All the finance inflow and outflow in a company are analyzed by the Financial Analysts to maximize the yield or the ROI. The role of the Financial Analyst is to forecast, create financial models, evaluate financial performance, analyze cost and other financial data, conduct market research, optimize the performance and cost of the company and provide recommendations to the management and executives, enable optimization through budgeting, reconcile and audit.
The rate of crimes where finances are involved is higher and hence requires strict supervision. Fraud detection in a company requires expert knowledge in the field of accounting. Hence CPAs are the only ones considered fit for the role. They detect and investigate frauds, bribery, money laundering and other types of crimes involving finance. A Forensic accountant not only supervises the financial matters but also helps the organization with any financial disputes internally or eternally.
Tax is a major domain that needs expertise and knowledge of the CPAs. Tax Accounting does not involve only recording and filing taxes, but also gaining benefits from the different tax schemes introduced by the government, forming tax strategies, compliance with the laws and regulations, suggest policies that diminish tax burden and other recommendation for tax saving.
An organization conducts several operations which could be financial or non-financial. An Auditor examines and evaluates the different operations in the organization. Auditors are responsible for internal controls that prevent fraud, theft, errors in the organization. They also ensure that there is regulatory compliance in the organization thus saving the company from non-compliance penalties, fines, and suspensions.
Information Technology Audit
Since accounting has integrated with technology to a great extent, there is a need to keep a check on the technological aspects of accounting. Information Technology Auditors examine the technical infrastructure to ensure security and compliance. They also help rectify errors or detect loopholes in the tech-based financial system.
Business Valuation comes in the picture when the company plans to acquire, buy or merge with another company. The Business Valuator analyses the profits, losses, revenues, growth and earning potential of the company to be acquired or merged. The Business Valuation also has to determine the fair value of the stocks, shares, and company to enable a profitable deal.
Personal Financial Planning
With time, individuals have become more careful and alert to matters regarding their finances. They are keen on planning their finances accordingly and making appropriate investments that yield the desired output. As such, they seek advice from financial planners. A CPA having expertise knowledge and experience in the field fits the role of a financial planner not only for individuals but also for organizations, in case they have not appointed a full-time financial advisor.
CFA (Chartered Financial Analyst)
Job oriented courses like CFA covers the different aspects of the finance segment like analysis, research, forecasting, financial and portfolio management. A job oriented course like CFA trains the candidate in areas like quantitative methods, economics, financial reporting and analysis as per international principles and standards, analysis of taxes, equity investments, equity portfolio, and performance measurements. Job oriented courses like CFA provides extensive knowledge in the field of finance, hence the demand for CFA holders is extremely high.
The career opportunities available after pursuing job oriented courses like CFA are:
Being a Portfolio Manager, the individual has control over the funds that a company or individual utilizes for investment. A CFA is well versed in the various investment instruments and options available in the market. They plan the portfolio according to the client’s requirement considering a number of factors before choosing the assets to invest in. They manage the assets in the portfolio for their clients ensuring that the client funds are used optimally to achieve desired profits.
Role Salary in Rupees: A Portfolio Manager earns an average of 10 lakhs
A CFA is very well trained in mathematical or quantitative methods and analysis. Their superior research and analysis skills in the finance domain helps them make future predictions and forecasts related to company performance. The data analyzed and the reports derived by the research and analysis help companies form strategies to achieve future goals and growth.
Role Salary in Rupees: A Research Analyst earns an average of 5.15 lakhs
CFA is another designation that is considered fit for the role of a Financial Advisor. A Financial Advisor helps or advises their client on matters related to investments, tax-saving and compliance, insurance and other financial matters. The investment plans are created according to the output requirement by the client. An investment could be a long term, short term, fixed income, or capital gain related.
Role Salary in Rupees: A Financial Advisor earns an average of 5.45 lakhs
Every business involves various risks that are based on a number of internal and external factors. Companies need a Risk Manager to analyze these risks and provide a solution to prevent or recover from the risks. These risks not only include the current potential risks but also the risks that the company might face in the future.
Role Salary in Rupees: A Risk Manager earns an average of 10 lakhs
Corporate Financial Analyst
A CFA is well trained to look through the problems in any given situation and derive a solution through their analytical skills. The profession does not only involve analyzing data but going way beyond the company data. The Financial Analyst has to study the macro and micro economic conditions to derive conclusions for a particular situation or make financial decisions and strategies.
Role Salary in Rupees: A Financial Analyst an average of Rs 6.42 lakhs
Digital Marketing is gaining importance due to the fact that it drives more business to the company at a much lesser cost compared to traditional marketing practices. There is a huge demand in the market for digital marketing professionals as every company is adopting digital marketing practices. More than 18000 jobs are generated daily making digital marketing one of the fastest-growing domains.
Digital marketing is one of the extensive job oriented courses that includes Search Engine Optimization, SEM – PPC Marketing, Social Media Marketing, Marketing Automation, Affiliate Marketing, Funnel Marketing, Web Analytics, Content Marketing & Conversion Rate Optimization (CRO).
The career opportunities available after pursuing job oriented courses like Digital Marketing are:
Digital Marketing Manager
A Digital Marketing Manager is one of the major roles that are responsible for the performance of the company. A Marketing Manager not only has to manage a team but also has to plan and strategize the entire marketing process and activities.
Role Salary in Rupees: A Digital Marketing Manager earns 4 lakhs to 10 lakhs
Search Engine Optimization (SEO)
SEO is responsible for the company’s digital visibility on the search engine results. Having a good Search Engine ranking helps the website get more traffic. Though there are numerous search engine results returned by the Search engine, there are little chances that a person would go on the second page of the search result. As such the sites need to show up on the first page for the targeted keywords and hence the competition for ranking on the top is extremely high. The company needs an SEO Expert to strategize their SEO activities.
Role Salary in Rupees: An SEO Manager earns 3 lakhs to 7 lakhs
Social Media Marketing (SMM)
Social Media Marketing has several benefits for a company apart from marketing the brand. Social media marketing can not only be used to sell the company products but also to build a brand image, spread awareness, connect to the audience at a more personal level and much more. The Social Media marketing campaigns are targeted towards gaining traction, getting more traffic on the site, generating leads. Be paid or organic campaigns, Social Media drives huge revenue for the company.
Role Salary in Rupees: A Social Media Manager earns 3.5 lakhs to 7 lakhs
Content Marketing Manager
The role of a Content Marketer is to not only create content but to create effective content that helps the marketing team achieve its objectives. The role of a Content Marketing Manager involves strategizing the approach, tone, message conveyance, and other aspects to make the content valuable, engaging and effective for the audience.
Role Salary in Rupees: A Content Manager earns 5 lakhs to 10 lakhs
Search Engine Marketing (SEM)
Another way to improve brand visibility on the search engine is through Search Engine Marketing. While Search Engine Optimization is an organic activity, Search Engine Marketing is a paid one. One of the famous Search Engine Marketing tools is Google AdWords. The role of the Search Engine Marketing includes keyword research, deriving maximum clicks from the ad, analyzing the leads and cost per lead, writing effective copies.
Role Salary in Rupees: A SEM/PPC expert earns 3 lakhs to 5 lakhs
These are the 3 top job oriented courses that provide the candidate with a strong foundation for a successful career. For more details on these job oriented courses visit here