Wipro Ltd, the India-based information technology firm which is a global leader in providing consulting and business process services, recently announced that it has entered into a Premier Partnership Agreement with US-based Adobe – the top service provider of digital marketing and digital media solutions.

Setting a benchmark with the recent agreement, Wipro is the first and only Indian Global IT services company to attain this level of partnership. Both the companies will jointly create integrated marketing, analytics, commerce and customer experience solutions.

Wipro Ltd, the company which has a strong advisory, consulting and delivery capabilities in digital world, in a statement, explained the benefits of such marketing solutions. It said: “The solutions will help the businesses to enhance its customer base through better understanding; increase its share of wallet and help them differentiate customers through relevant and consistent conversations across multiple devices and channels.”

Commenting on the latest deal, Wipro Ltd’s Chief Executive Officer and Board member TK Kurien said: “We are delighted to partner with a power-brand like Adobe, which is a global leader in providing creative and marketing solutions.”

Kurien added that the Wipro-Adobe partnership will help both the firms jointly deliver next generation digital marketing solutions and will also enhance his company’s leadership in helping enterprises build rich customer experiences.

Meanwhile, President and CEO of Adobe Systems Shantanu Narayen said: “All businesses are faced with the challenge of becoming digital businesses and CMOs and CIOs both play a critical role in that transformation.”

On the partnership with Wipro, he remarked: “Adobe’s best-in-class digital marketing solutions combined with Wipro’s extensive IT consulting, implementation and integration expertise, will answer the call for today’s digital enterprises.”

Wipro Digital is the name given to the newly formed business unit and it will enable businesses in their Digital Transformation initiatives. The businesses will be able to adapt and be relevant in the increasingly digital lifestyle of their customers. The three capabilities which Wipro Digital aims to bring together are strategy, design & technology.

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