EDUPRISTINE DIGITAL MARKETING

CUSTOMIZE COURSE

Companies in India are realizing the increasing importance of Digital Marketing training in the constantly evolving business world. If you are an HR or heading a team, you would want to consider equip your employees with Digital Marketing skills that will fuel the enhanced productivity and growth.

UNDERTAKE CORPORATE TRAINING, AND REAP THE REWARDS

Boost employees’ morale

Increase employee retention rate

Attract and retain great talent

Increases employees' level of engagement

Make employees more productive

Make employees more productive

Build employees’ Digital Marketing competency

Keep up with new marketing technologies

Generate significant cost-savings and improve ROI

TRAINING HIGHLIGHTS

Trainings available PAN India

Maintain single POC for all communications

Get International affiliations

Tailor-made training programs

Need based content development facility

Hands-on training on Live Website Deployment

Experienced and passionate trainers

40+ Digital Marketing tools to be learned

CUSTOMIZE PROGRAMS

Foundation

This module is essential for both Marketing and for Non-marketing employees. Objective of this module is to sensitize you with the fundamentals of Digital Marketing and understand how it helps in the development of any function or organization.

Course Duration: 15-20 Hours

Topics covered under this module are:

  • Overview of Digital Marketing landscape.
  • Marketing with Social Channels: Facebook, Twitter, LinkedIn
  • Google Analytics overview
  • Key marketing trends
  • Marketing

After completion of this course you will be able to understand:

  • Current and upcoming marketing trends
  • Overview of different digital marketing strategies and its applications
  • How social media plays a key role in targeted marketing

Comprehensive

This comprehensive module is suitable for the marketing enthusiasts who are pursuing their career in the marketing domain and want to design and execute marketing strategies for their firm. It will focus on sharing the latest trends, and best practices in Digital Marketing Strategies. This module with take you through all the major marketing tools and techniques to become a successful marketer.

Course Duration: 70-80 Hours

Topics covered under this module are:

  • Overview on Digital Marketing landscape
  • Understanding Web Analytics Process: Google Analytics, Tag Manager, Data Studio
  • SEO (Search Engine Optimization): On Page or Off Page
  • Keyword Research and Methodologies
  • Understanding Social Media Context: Facebook, Instagram, LinkedIn, Twitter, Snapchat, etc.
  • Creating compelling Video Marketing Campaigns
  • Content and Targeted Marketing
  • How to strategize Email and Mobile Marketing
  • Lead Management and Growth Hacking
  • Marketing Automation
  • Campaign Management: Measuring campaign effectiveness
  • Conversion Rate Optimization (CRO)

This course will enable you to:

  • Get complete hands on experience on all various digital marketing disciplines: SEO, PPC, Google/Marketing Analytics, Content Marketing etc.
  • Become expert in Social Media, E-mail & Mobile marketing
  • Plan, Formulate and execute various digital marketing strategies
  • Understand upcoming marketing trends and strategies for your industry

Leveraging Social Media

This module is specially designed for the marketing teams focusing on creating and managing social media pages. With the help of real time website simulation, you will learn:

Course Duration: 15-20 Hours

Topics covered under this module are:

  • Facebook Marketing: Ad Manager, Running Ads, POV, Audience engagement, Campaigning, etc.
  • Instagram
  • Snapchat, LinkedIn, Twitter, Pinterest
  • Content marketing and automation

Course Benefits:

  • Comprehensive understanding of social media foundations
  • Ensure ability to build social media strategies
  • Understand fundamentals of Content Marketing
  • You will able to drive social media campaigns independently

Search Engine Optimization

Search Engine Optimization (SEO) is a comprehensive module on both On-page and Off-page optimizations.

Course Duration: 15-20 Hours

This module will take you through the following concepts:

  • Search Engine, Page Ranking
  • Text and Voice Search Optimization
  • Keywords: Tools to find different keywords (Paid/unpaid)
  • Google Keyword tools, Google Trend, UberSuggest
  • Understanding of structured data
  • Sitemap, Indexing
  • Local SEO
  • Link Building, Backlinks
  • Bounce Rate, Domain and Page Authority
  • Real time Analytics, etc.

Course Benefits:

  • Learn the essential skills to optimize your website for Google and other search engines
  • Learn to use the best free SEO tools
  • Learn how to boost traffic on your site
  • Get faster indexing
  • You can improve user experience for your website
  • Identify the best keywords for your business/website

Marketing Automation, Funnel Marketing, and Growth Hacking

Course Duration: 20-25 Hours

This module is designed to get a hands-on experience on the following things:

  • Importance/benefits of Marketing Automations
  • Multiple Marketing Automation platforms
  • Marketing automation setup: Lead Management Dashboards, Importing leads, lead filtering/segmentation, Email Campaigns
  • Front-end and Back-end Marketing
  • Advance conversion funnels and mind-map
  • Strategies to convert leads into sales
  • Retargeting and Remarketing
  • Growth hacking strategies
  • The Lean Marketing Frameworks (LMF)
  • Brief on the Omni channel Marketing

Why EduPristine

Our Training Methodology:

Our students can expect a mix of case studies, analytical tools, and the hallmark pedagogy of learning through a plethora of hands-on and real-life scenarios. Finishing the course with our state-of-the-art Capstone project helps the participants to season their skills as a Business Analytics professional; thus, making them ready for the job role. The methodology offers real-life challenges, compelling learners to apply concepts in the class and prepare for career realities.

What EduPristine is known for:

EduPristine is a member of Adtalem Global Education (NYSE: ATGE), a global education provider headquartered in the United States. Adtalem is a $3 billion ( INR 20,000 crores) company that has about 9 institutions and companies with more than 16,000 employees spread across 145 locations. Adtalem takes pride in training 142,000 degree-seeking students all over the world.The organization's purpose is to empower students to achieve their goals, find success and make inspiring contributions to our global community. EduPristine is one of India's leading training providers in Analytics, Accounting, Finance, Healthcare, and Marketing. Founded in 2008, EduPristine has a strong online platform and network of classrooms across India and caters to self-paced learning and online learning, in addition to classroom learning.

A large alumni network of 50,000+ students

15+ locations and 35 industries

A faculty pool of 600+ Industry experts

Soft skill training & 100% Job assistance

OUR TRAINING EXPERT

Trainer 1

  • MBA, Marketing from IIM-Indore
  • 15+ years of experience with small–large scale organizations
  • 1000+ hours of training experience
  • Offering consulting on Marketing Strategies, Web Analytics, etc.

Trainer 2

  • MBA, Marketing from FMS Delhi
  • Advanced Digital Marketing Certification from IIM B
  • 8+ years of industry expertise
  • Headed Digital Marketing, a promising E-Commerce startup
  • CEO of a - Mumbai-based Media Company

Trainer 3

  • MBA, Marketing From IIM-Indore
  • 5+ years of experience with small-large scale organizations
  • 1000+ hours of Training experience
  • Offering consulting on Marketing Strategies, Web Analytics etc.

OUR AFFILIATIONS

OUR TRAINING STORIES