Digital Marketing Course

Here is how we bridge the skill gap and prepare you to be job ready

Practical & Experiential Training

Industry relevant content
Case-study based hands-on training
Training by subject matter experts
Marketing automations & tools
Prepare for top marketing certifications
Dedicated Discussion Forums
After Course Engagement (ACE)

Soft Skill Training

Impressive Self-introduction and Business
Communication Know-how
Interview Preparation Mock-ups
The Art of Pitching and Client Oriented
Strategy
Presentation Skills

Market Ready

Frequent job updates
Customised career guidance
Interview skills workshop
Resume preparation assistance
Get job assistance

Our Training Methodology

Our learners can expect an eclectic mix of case studies, digital marketing tools, and the hallmark methodology of learning through a live website. Pioneered by EduPristine, hands-on practice through a live website, ad budget, and simulations is the best way to learn digital marketing. This methodology offers real-life challenges, compelling learners to apply concepts in the class.

What EduPristine is known for

EduPristine is a member of Adtalem Global Education (NYSE: ATGE), a global education provider headquartered in the United States. Adtalem is a $1.2 billion (INR 7560 crores) company that has about nine institutions and companies with more than 16,000 employees spread across 145 locations. Adtalem takes pride in training 142,000 degree-seeking students all over the world. The organization's purpose is to empower students to achieve their goals, find success and make inspiring contributions to our global community. EduPristine is one of India's leading training providers in Analytics, Accounting, Finance, Healthcare, and Marketing. Founded in 2008, EduPristine has a strong online platform and network of classrooms across India and caters to self-paced learning and online learning, in addition to classroom learning.

A large alumni network of 50,000+ students

15+ locations and 35 industries

A faculty pool of 600+ Industry experts

Soft skill training & Job assistance

Our Affiliation & Partnership

Classroom Training

Live On-boarding Session

90 hrs Instructor Lead Classroom Training

15 hrs Soft Skill Training

Self-paced learning content

Case Study for Real-Life Practice

1 Domain Name

1 Business Email Account

Assured 6 Months Web Hosting

1 Live Website Deployment

Prepare for International Certifications

24*7 LMS access with a 1-year validity

Experienced and Passionate Trainers

Dedicated Discussion Forums

After Course Engagement (ACE)

Job Assistance

Live Virtual Training

Live On-boarding Session

90 hrs Instructor lead Online Training

15 hrs Soft Skill Training

Self-paced Learning Content

Case Study for Real-Life Practice

1 Domain Name

1 Business Email Account

Assured 6 Months Web Hosting

1 Live Website Deployment

Prepare for International Certifications

24*7 LMS access with a 1-year validity

Experienced and Passionate Trainers

Dedicated Discussion Forums

After Course Engagement (ACE)

Job Assistance

Corporate Training

Customized Training Solutions

Requirement based Training Modules

Foundation, Intermediate & Expert level Curriculum

Industry Expert Trainers

LMS access

Training at Your Premises

In-Person/Online LVC Classes

Case based Training/Simulations

Comprehensive Study Notes

Single POC for all communication

Digital Marketing Course Curriculum

Introduction to Digital Marketing »

Overview of Digital Marketing
Different online marketing channels
Understand the journey of online customer
Key Terminologies in online Marketing
Overview to Content Management System
Overview of case study and business model

Search Engine Optimization: Session 1 »

Overview of Search Engine Optimization (SEO)
Importance of Search Engines and how it works?
Areas that need optimization and how to do it?
1. On-page SEO vs. Off-page SEO
2. Why both On-page and Off-page need to be right?
3. Text and voice search optimization using On-Page SEO
Important components of on-page SEO
1. Content
2. Keyword selection and its usage
3. Right Placement of content
4. Website architecture
Introduction to white, gray, and black hat SEO techniques
Overview and setup of Google Search Console
Ways to find if Google can “see” everything
Identification of high engaging content and site element
Best practice to re-use the existing content

Search Engine Optimization: Session 2 »

Overview of off page SEO and its key deliverables
Areas of off-page SEO that help in establishing the brand name
1. TRUST
  - i. RankBrain
  - ii. TrustRank
  - iii. PageRank
2. Domain and Page Authority
3. Bounce rate
4. Domain age
Ways to improve the domain and page authority
Introduction to backlinks and how it helps the website to rank in first page?
Factors to consider while getting the backlinks
Ways to find and identify the relevant platforms, and blog posts for backlinks
Google My Business Listing
Usage of Social Media platforms in creating backlinks
Elements to conduct a comprehensive site audit
Real-time analytics and mouse tracking using heatmap
Tools and techniques to improve site performance, user experience and SERP ranking

Mobile Marketing and Optimization »

Introduction to Mobile Marketing
Importance of mobile friendly website and content
Overview of AMP (Accelerated Mobile Page) and its importance
Usage of Mobile App in marketing mix
1. Push notifications
2. In-app notifications
App building and monetization
Listing on app stores
App Store Optimization
Mobile advertising practices for email
Mobile marketing campaign on other’s app

SEM - PPC Marketing: Session 1 »

Introduction to Search Engine and PPC Marketing (SEM)
Overview and setup of Google AdWords (PPC Platform)
Type of Ads Google AdWords serves
1. Search Ads
2. Display Ads
3. Product Listing Ads
4. Video Ads
Important components of PPC Marketing
1. Keyword Selection and its usage
2. Way to craft a powerful USP
3. High converting landing page
4. Compelling Ads
  - i. Tips for writing the ad headlines
  - ii. Usage of Keyword in Ad copy
Search and Display campaign creation and conversion tracking
A/B testing and monitoring the experiment in Google AdWords
Linking Google Analytics & AdWords

SEM - PPC Marketing: Session 2 »

Overview of Shopping Ads
Registration with Merchant center
Shopping Ads campaign creation and tracking
Universal App Ads and Mobile App Ads
AdWords Editors (Work Offline Tool)
Core Concepts
1. Quality Score
2. Ad Rank
Exposure to automated campaign management tools for AdWords
Exposure to automated biding management tools for AdWords
Usage of AdWords to gauge audience insights

SEM - PPC Marketing: Session 3 »

Overview of remarketing campaign
Setup of remarketing campaign in AdWords
Introduction to OVER THE TOP (OTT) Marketing
Types of OTT Platforms and monetization options in India
Introduction to YouTube Marketing and Channel creation
YouTube marketing best practices
Video ads campaign creation and tracking
Usage of YouTube prime packs to build awareness and reach
Integration of YouTube with social media
YouTube analytics and report
Usage of YouTube Channel for SEO - Comments & Sharing

Social Media Marketing: Session 1 »

Importance of social media marketing and its pillars
1. Social Listening
2. Social Influencing
3. Social Networking
4. Social Selling
Key steps for social media success
Overview of creating a social media marketing plan
Facebook marketing and its effective hacks
1. FB ads campaign creation
2. Usage of power editor to create campaign
3. Facebook pixels
4. Facebook custom audiences and remarketing
5. Facebook conversion and event tracking
Introduction to FB Store
Facebook Insights
Instagram marketing tips and tricks
1. Instagram ads campaign creation
2. Influencer marketing on Instagram
Instagram analytics

Social Media Marketing: Session 2 »

LinkedIn marketing and its best practices
1. Personal profile vs professional profiles
2. Factors to consider in creating a company profile
3. Ways of lead prospecting in LinkedIn
4. LinkedIn ads campaign creation
5. Usage of LinkedIn pulse for article marketing
Twitter marketing and its components
1. Best practices for creating brand on Twitter
2. Hashtags marketing on Twitter
3. Tips and Tricks for creating an engaging tweet
4. Twitter ads campaign creation
5. Twitter analytics
6. Twitter Cards
7. Social listening tool for Twitter
Quora Marketing and its best practices
1. Create a Quora profile
2. Create a Quora topic on brand name
3. Quora Ads campaign creation
Importance of presence on other social media channels
1. Google+
2. Pinterest

Social Media Marketing: Session 3 »

Importance of using essential social media tools
1. Auto scheduler for social posts
2. Alert tool about the mentions
3. Analyzes audience’s most discussed topics in Twitter
4. Identify potential customers in the audience network
5. Manage all social media communication from one channel
6. Listen and engage with your customers on social media
7. Find the reviews that need response, and share positive reviews to social networks
Social media tools
1. Hootsuite - It allows you to manage all your social media in one place. it’s easy to add multiple accounts, easy to schedule posts across all major platforms and easy to add account managers
2. Nexalogy - It analyzes the people you follow and/or a hashtag or search term, and displays the concepts people are talking about, the most shared links, and the key influencers, among other data.
3. Audiences - It is a social marketing platform with rich, actionable insight and marketing tools to engage audiences based on what they say, who they are, and how they think.
4. Zendesk - It allows customer support teams to monitor and manage their social media channels and support tickets from one location. View ticket details including status, requester, subject, description, comments, groups, assignees and more.
5. Buffer: It makes it easy to share content and automatically schedules the distribution to Twitter, Facebook, Linkedin, and Google Plus. It works by staggering content throughout the day: you set the pace and then Buffer will do the rest.
6. Agorapulse: The content publishing features are among the best, with aesthetic visual previews of all content, and an effective evergreen content publishing system that saves a lot of time. Additionally, the social media inbox lets you quickly go through incoming messages across any of your social accounts, check them off, and keep the mess out of your email inbox.
7. SproutSocial: It provides the ability to manage multiple networks all in one place. A prominent feature that sets Sprout Social apart from its competitors is its unified inbox. All of your opportunities for engagement will arrive in one easy to understand format.
8. BuzzSumo: It is an excellent tool for finding popular content and for collecting valuable insight into the success of your own content on social media channels like Facebook, LinkedIn, Twitter, Pinterest, and Google+.
Overview of Online Reputation Management (ORM)
Common reputation management problem areas
Process of ORM
1. Monitoring - Being mindful of company’s online brand
2. Prevention - Building on that brand
3. Cleaning - Fixing any damaging content to your brand

Email Marketing »

Importance of Email Marketing
Problems with Email Marketing
Best practices of effective emails
1. Concise mail
2. Powerful subject line
3. Mobile Optimized
4. To the point and relevant content
5. Signature
Overview of mails efficiency measures
Building an email list and its segmentation
Email marketing campaign creation
Email Workflows
Email Metrics
Drip email marketing and auto responders

Marketing Automation »

Importance of marketing automation
Problems faced by marketers
Benefits of marketing automation
Introduction to marketing automation platform and its core feature
1. Lead capture automation
2. Lead Nurturing
3. Sales Acceleration
4. Analytics
Marketing automation setup
1. Lead management dashboard
2. Lead form customization
3. Importing leads
4. Landing pages
5. Lead details
6. Lead scoring
7. Filtering leads
8. Configure and manage lead stages
9. Segmenting leads
10. Email campaigns
Reports & Analytics

Affiliate Marketing »

Overview of affiliate marketing and how does it work?
1. Affiliate program merchant
2. An affiliate marketer
Different Commission Structures
Examples of different Affiliates
Introduction to affiliate networks
Affiliate marketing campaign setup
1. Run an affiliate merchant program
2. Run an affiliate marketer program
Run an affiliate merchant program
Run an affiliate marketer program
Tracking algorithm in affiliate program
Affiliate networks vs in-house affiliate program
Best Practice of managing affiliates
Pitfalls of the affiliate models

Funnel Marketing and Growth Hacking: Session 1 »

Introduction to marketing funnel and its importance
Core elements of marketing
Strategy vs. Tactics in marketing
Front-end vs. Back-end marketing
Core elements of a funnel
Introduction to the growth formula
1. Product market fit
2. Lead magnets
3. Optimize the tripwire Offer
4. Product splintering
5. Exit offers
Setup of a marketing funnel in FB having return path and audience segments

Funnel Marketing and Growth Hacking: Session 2 »

Advance conversion funnels and mindmaps
1. Full acquisition funnel and mindmap
  - i. sales template
  - ii. Down sell sales template
  - iii. Upsell sales template
2. Blog launch unnel and mindmap
  - i. blog-launch-email-campaign
3. Survey Funnel and Mindma
  - i. email-campaign-for-simple-survey
  - ii. survey-questionnaire-template
Industry case studies on full funnel and its implementation
Strategies to convert leads into sales
Introduction to Growth hacking
The problems that Growth Hacking solves
The Lean Marketing Framework (LMF)

Web Analytics »

Overview of web analytics
Need of Google Analytics platform
Installation and setup of Google Analytics (GA)
Set up goals and segments in GA
Set up site search in GA
Techniques to read the Google Analytics data
1. Types of Google Analytics reports
2. Add Shortcut link to Frequent Required Reports
3. Activate email option to get report emailed
Share Google Analytics data with specific permissions
Automate the summarization of GA data
Custom reports, dashboards, and segments in GA
Introduction to Google Tag Manager

Content Marketing & Conversion Rate Optimization (CRO) »

Importance of content marketing
1. Top of the Funnel Content – Goals and Metrics
2. Middle of the Funnel Content – Goals and Metrics
3. Bottom of the Funnel Content – Goals and Metrics
4. Editorial Calendar
Creating a customer avatar
Ways to develop powerful and engaging content to drive business growth
1. Blog marketing
2. Writing powerful headlines – rules, ideas, and templates
3. Blog post types
4. Call to Actions
5. Lead Magnets
Using other forms of content to boost traffic, exposure, and engagement
1. Emails and newsletters
2. Using the power of a story to influence and connect with customers
3. Crafting a content marketing strategy
Content Distribution
1. Content distribution basics
2. Social sharing
3. Organic and Paid content distribution
Overview of Conversion Rate Optimization (CRO)
1. Design and UX
2. Psychology of Persuasion
3. Best practices for conversion
4. Principles of persuasive design
5. Data driven attribution
Research techniques for CRO
1. Google analytics audits
2. User testing
3. Heuristic analysis
4. Qualitative research
5. Heat maps and mouse tracking
6. Using analytics to discover hidden conversion opportunities
Testing
1. Testing strategies
2. Common mistakes and how to avoid them
3. Running tests: from hypothesis to stopping rules
4. Test Priority
5. Threat validation
6. Testing and QA
Optimization Strategies

Soft Skill Training »

Business Communications
Presentation Skills
People Skills
Business Etiquette
Problem Solving

40+ Must Know Digital Marketing Tools that You will Learn in Class

Our Students Testimonial

The Structure of the program is understandable and well-organized. This program is a great foundation for Digital Marketing jobs, which makes it a program worth looking out for. The Staff is co-operative, hence making it easy for us to grasp the nitty-gritties of Digital Marketing through their practical approach. I strongly recommend people to take this program.

Andrea PereiraAssistant Manager-Measurement Solutions Group

I liked the practical approach EduPristine has taken up to implement digital marketing. The extensive coverage of google analytics and webmasters along with social media marketing tools has helped me in implementing onsite marketing campaigns.

Nikhil Shambharkar Star India PVT LTD

Learning 'Digital Marketing' at EduPristine was a completely different experience for someone like me who had very less knowledge about this field. The program covered everything and the trainers were there to help at every single step. The institute provided us with all the required amenities and the placement assistance was really good at bringing opportunities for me.

Shubham SinghCompany Placed in: Gallop Trade

EduPristine's Digital Marketing program has been very learning and fruitful journey. For people thinking to venture into Digital marketing space, this program is highly recommended.

Ashish Babaria Manager-Marketing & Ops