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Digital marketing certification

Digital Marketing Master Program

The Digital Marketing Master Program is an intensive, 100+ hours program designed and delivered by industry veterans for high-performing individuals who want to get practical and experiential learning, along with soft skills and 100% placement assistance.

25+ Modules | 100+ Hours | 40+ Tools | 15+ Certificates | ACE

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Digital Marketing Landscape

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20 L Jobs by 2020: Demand is high but there is a huge skill-gap

Digital marketing is in huge demand however, it is yet to become a mainstream subject for students at the graduate and postgraduate level. This has led to a huge gap of skilled experts who can be job-ready from day one. This also means, if you enter the digital marketing now, you will be in the demand spotlight. EduPristine has come up with the solution for you and has built its program to give you an end-to-end career support, right from skill-based training to job assistance. We prepare you to be job-ready from day one.

Here is how we bridge the skill gap and prepare you to be job ready


Practical & Experiential Training

  • Industry relevant content
  • Case-study based hands-on training
  • Training by subject matter experts
  • Marketing automations & tools
  • Prepare for top marketing certifications
  • Dedicated Discussion Forums
  • After Course Engagement (ACE)
+

Soft Skill Training

  • Business communications
  • Presentation skills
  • People skills
  • Business etiquette
  • Problem solving skills
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Market Ready

  • Frequent job updates
  • Customised career guidance
  • Interview skills workshop
  • Resume preparation assistance
  • 100% job assistance

Our Training Methodology

Our learners can expect an eclectic mix of case studies, digital marketing tools, and the hallmark methodology of learning through a live website. Pioneered by EduPristine, hands-on practice through a live website, ad budget, and simulations is the best way to learn digital marketing. This methodology offers real-life challenges, compelling learners to apply concepts in the class.

What EduPristine is known for

EduPristine is a member of Adtalem Global Education (NYSE: ATGE), a global education provider headquartered in the United States. Adtalem is a $3 billion (INR 20,000 crores) company that has about 9 institutions and companies with more than 16,000 employees spread across 145 locations. Adtalem takes pride in training 142,000 degree-seeking students all over the world.The organization's purpose is to empower students to achieve their goals, find success and make inspiring contributions to our global community. EduPristine is one of India's leading training providers in Analytics, Accounting, Finance, Healthcare, and Marketing. Founded in 2008, EduPristine has a strong online platform and network of classrooms across India and caters to self-paced learning and online learning, in addition to classroom learning

A large alumni network of 50,000+ students

15+ locations and 35 industries

A faculty pool of 600+ Industry experts

Soft skill training & 100% Job assistance

Our Affiliation & Partnership

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Classroom Training

5 hrs On-boarding Live Session

80 hrs Instructor lead Classroom Training

Self-paced learning content

Simulations for real-life practice

1 Domain Name

1 Business Email Account

Assured 6 Months Web Hosting

1 Live Website Deployment

Prepare for International Certifications

24*7 LMS access with a 1-year validity

Experienced and Passionate Trainers

Dedicated Discussion Forums

After Course Engagement (ACE)

100% Job Assistance

₹60,000/- (Inclusive of taxes.)

Live Virtual Training

5 hrs On-boarding Live Session

80 hrs Instructor lead Online Training

Self-paced learning content

Simulations for real-life practice

1 Domain Name

1 Business Email Account

Assured 6 Months Web Hosting

1 Live Website Deployment

Prepare for International Certifications

24*7 LMS access with a 1-year validity

Experienced and Passionate Trainers

Dedicated Discussion Forums

After Course Engagement (ACE)

100% Job Assistance

₹60,000/- (Inclusive of taxes.)

Corporate Training

Customized Training Solutions

Requirement based Training Modules

Foundation, Intermediate & Expert level Curriculum

Industry Expert Trainers

LMS access

Training at Your Premises

In-Person/Online LVC Classes

Case based Training/Simulations

Comprehensive Study Notes

Single POC for all communication

 

Course Curriculum

Search Engine Optimization: Session 1 »

  1. Overview of Search Engine Optimization (SEO)
  2. Importance of Search Engines and how it works?              
  3. Areas that need optimization and how to do it?
    • a. On-page SEO vs. Off-page SEO
    • b. Why both On-page and Off-page need to be right?
  4. Text and voice search optimization using On-Page SEO
  5. Important components of on-page SEO
    • Content
    • Keyword selection and its usage
    • Right Placement of content
    • Website architecture
  6. Introduction to white, gray, and black hat SEO techniques
  7. Overview and setup of Google Search Console
  8. Ways to find if Google can “see” everything
  9. Identification of high engaging content and site element
  10. Best practice to re-use the existing content

Search Engine Optimization: Session 2 »

  1. Overview of off page SEO and its key deliverables
  2. Areas of off-page SEO that help in establishing the brand name
    • a. TRUST
      • i. RankBrain
      • ii. TrustRank
      • iii. PageRank
    • b. Domain and Page Authority
    • c. Bounce rate
    • d. Domain age
  3. Ways to improve the domain and page authority
  4. Introduction to backlinks and how it helps the website to rank in first page?
  5. Factors to consider while getting the backlinks
  6. Ways to find and identify the relevant platforms, and blog posts for backlinks
  7. Google My Business Listing
  8. Usage of Social Media platforms in creating backlinks
  9. Elements to conduct a comprehensive site audit
  10. Real-time analytics and mouse tracking using heatmap
  11. Tools and techniques to improve site performance, user experience and SERP ranking

Mobile Marketing and Optimization »

  1. Introduction to Mobile Marketing
  2. Importance of mobile friendly website and content
  3. Overview of AMP (Accelerated Mobile Page) and its importance
  4. Usage of Mobile App in marketing mix
    • a. Push notifications
    • b. In-app notifications
  5. App building and monetization
  6. Listing on app stores
  7. App Store Optimization
  8. Mobile advertising practices for email
  9. Mobile marketing campaign on other’s app

SEM - PPC Marketing: Session 1 »

  1. Introduction to Search Engine and PPC Marketing (SEM)
  2. Overview and setup of Google AdWords (PPC Platform)
  3. Type of Ads Google AdWords serves
    • a. Search Ads
    • b. Display Ads
    • c. Product Listing Ads
    • d. Video Ads
  4. Important components of PPC Marketing
    • a. Keyword Selection and its usage
    • b. Way to craft a powerful USP
    • c. High converting landing page
    • d. Compelling Ads
      • i. Tips for writing the ad headlines
      • ii. Usage of Keyword in Ad copy
  5. Search and Display campaign creation and conversion tracking
  6. A/B testing and monitoring the experiment in Google AdWords
  7. Linking Google Analytics & AdWords

SEM - PPC Marketing: Session 2 »

  1. Overview of Shopping Ads
  2. Registration with Merchant center
  3. Shopping Ads campaign creation and tracking
  4. Universal App Ads and Mobile App Ads
  5. AdWords Editors (Work Offline Tool)
  6. Core Concepts
    • a. Quality Score
    • b. Ad Rank
  7. Exposure to automated campaign management tools for AdWords
  8. Exposure to automated biding management tools for AdWords
  9. Usage of AdWords to gauge audience insights

SEM - PPC Marketing: Session 3 »

  1. Overview of remarketing campaign
  2. Setup of remarketing campaign in AdWords
  3. Introduction to OVER THE TOP (OTT) Marketing
  4. Types of OTT Platforms and monetization options in India
  5. Introduction to YouTube Marketing and Channel creation
  6. YouTube marketing best practices
  7. Video ads campaign creation and tracking
  8. Usage of YouTube prime packs to build awareness and reach
  9. Integration of YouTube with social media
  10. YouTube analytics and report
  11. Usage of YouTube Channel for SEO - Comments & Sharing

Social Media Marketing: Session 1 »

  1. Importance of social media marketing and its pillars
    • Social Listening
    • a. Social Influencing
    • b. Social Networking
    • c. Social Selling
  2. Key steps for social media success
  3. Overview of creating a social media marketing plan
  4. Facebook marketing and its effective hacks
    • a. FB ads campaign creation
    • b. Usage of power editor to create campaign
    • c. Facebook pixels
    • d. Facebook custom audiences and remarketing
    • e. Facebook conversion and event tracking
  5. Introduction to FB Store
  6. Facebook Insights
  7. Instagram marketing tips and tricks
    • a. Instagram ads campaign creation
    • b. Influencer marketing on Instagram
  8. Instagram analytics

Social Media Marketing: Session 2 »

  1. LinkedIn marketing and its best practices
    • a. Personal profile vs professional profiles
    • b. Factors to consider in creating a company profile
    • c. Ways of lead prospecting in LinkedIn
    • d. LinkedIn ads campaign creation
    • e. Usage of LinkedIn pulse for article marketing
  2. Twitter marketing and its components
    • a. Best practices for creating brand on Twitter 
    • b. Hashtags marketing on Twitter
    • c. Tips and Tricks for creating an engaging tweet
    • d. Twitter ads campaign creation
    • e. Twitter analytics
    • f. Twitter Cards
    • g. Social listening tool for Twitter
  3. Quora Marketing and its best practices
    • a. Create a Quora profile
    • b. Create a Quora topic on brand name
    • c. Quora Ads campaign creation
  4. Importance of presence on other social media channels
    • a. Google+
    • b. Pinterest

Social Media Marketing: Session 3 »

  1. Importance of using essential social media tools
    • a. Auto scheduler for social posts
    • b. Alert tool about the mentions
    • c. Analyzes audience’s most discussed topics in Twitter
    • d. Identify potential customers in the audience network
    • e. Manage all social media communication from one channel
    • f. Listen and engage with your customers on social media
    • g. Find the reviews that need response, and share positive reviews to social networks
  2. Overview of Online Reputation Management (ORM)
  3. Common reputation management problem areas
  4. Process of ORM
    • a. Monitoring - Being mindful of company’s online brand
    • b. Prevention - Building on that brand
    • c. Cleaning - Fixing any damaging content to your brand

Email Marketing »

  1. Importance of Email Marketing
  2. Problems with Email Marketing
  3. Best practices of effective emails
    • a. Concise mail
    • b. Powerful subject line
    • c. Mobile Optimized
    • d. To the point and relevant content
    • e. Signature
  4. Overview of mails efficiency measures
  5. Building an email list and its segmentation
  6. Email marketing campaign creation
  7. Email Workflows
  8. Email Metrics
  9. Drip email marketing and auto responders

Marketing Automation »

  1. Importance of marketing automation
  2. Problems faced by marketers
  3. Benefits of marketing automation
  4. Introduction to marketing automation platform and its core feature
    • a. Lead capture automation
    • b. Lead Nurturing
    • c. Sales Acceleration
    • d. Analytics
  5. Marketing automation setup
    • a. Lead management dashboard
    • b. Lead form customization
    • c. Importing leads
    • d. Landing pages
    • e. Lead details
    • f. Lead scoring
    • g. Filtering leads
    • h. Configure and manage lead stages
    • i. Segmenting leads
    • j. Email campaigns
  6. Reports & Analytics

Affiliate Marketing »

  1. Overview of affiliate marketing and how does it work?
    • a. Affiliate program merchant
    • b. An affiliate marketer
  2. Different Commission Structures
  3. Examples of different Affiliates
  4. Introduction to affiliate networks
  5. Affiliate marketing campaign setup
    • a. Run an affiliate merchant program
    • b. Run an affiliate marketer program
  6. Run an affiliate merchant program
  7. Run an affiliate marketer program
  8. Tracking algorithm in affiliate program
  9. Affiliate networks vs in-house affiliate program
  10. Best Practice of managing affiliates
  11. Pitfalls of the affiliate models

Funnel Marketing and Growth Hacking: Session 1 »

  1. Introduction to marketing funnel and its importance
  2. Core elements of marketing
  3. Strategy vs. Tactics in marketing
  4. Front-end vs. Back-end marketing
  5. Core elements of a funnel
  6. Introduction to the growth formula
    • a. Product market fit
    • b. Lead magnets
    • c. Optimize the tripwire Offer
    • d. Product splintering
    • e. Exit offers
  7. Setup of a marketing funnel in FB having return path and audience segments

Funnel Marketing and Growth Hacking: Session 2 »

  1. Advance conversion funnels and mindmaps
    • a. Full acquisition funnel and mindmap
      • i. sales template
      • ii. Down sell sales template
      • iii. Upsell sales template
    • b. Blog launch unnel and mindmap
      • i. blog-launch-email-campaign
    • c. Survey Funnel and Mindmap
      • i. email-campaign-for-simple-survey
      • ii. survey-questionnaire-template
  2. Industry case studies on full funnel and its implementation
  3. Strategies to convert leads into sales 
  4. Introduction to Growth hacking
  5. The problems that Growth Hacking solves
  6. The Lean Marketing Framework (LMF)

Web Analytics »

  1. Overview of web analytics
  2. Need of Google Analytics platform
  3. Installation and setup of Google Analytics (GA)
  4. Set up goals and segments in GA
  5. Set up site search in GA
  6. Techniques to read the Google Analytics data
    • a. Types of Google Analytics reports
    • b. Add Shortcut link to Frequent Required Reports
    • c. Activate email option to get report emailed
  7. Share Google Analytics data with specific permissions
  8. Automate the summarization of GA data
  9. Custom reports, dashboards, and segments in GA
  10. Introduction to Google Tag Manager

Content Marketing & Conversion Rate Optimization (CRO) »

  1. Importance of content marketing
    • a. Top of the Funnel Content – Goals and Metrics
    • b. Middle of the Funnel Content – Goals and Metrics
    • c. Bottom of the Funnel Content – Goals and Metrics
    • d. Editorial Calendar
  2. Creating a customer avatar
  3. Ways to develop powerful and engaging content to drive business growth
    • a. Blog marketing
    • b. Writing powerful headlines – rules, ideas, and templates
    • c. Blog post types
    • d. Call to Actions
    • e. Lead Magnets
  4. Using other forms of content to boost traffic, exposure, and engagement
    • a. Emails and newsletters
    • b. Using the power of a story to influence and connect with customers
    • Crafting a content marketing strategy
  5. Content Distribution
    • a. Content distribution basics
    • b. Social sharing
    • c. Organic and Paid content distribution
  6. Overview of Conversion Rate Optimization (CRO)
    • a. Design and UX
    • b. Psychology of Persuasion
    • c. Best practices for conversion
    • d. Principles of persuasive design
    • e. Data driven attribution
  7. Research techniques for CRO
    • a. Google analytics audits
    • b. User testing
    • c. Heuristic analysis
    • d. Qualitative research
    • e. Heat maps and mouse tracking
    • f. Using analytics to discover hidden conversion opportunities
  8. Testing
    • a. Testing strategies
    • b. Common mistakes and how to avoid them
    • c. Running tests: from hypothesis to stopping rules
    • d. Test Priority
    • e. Threat validation
    • f. Testing and QA
  9. Optimization Strategies

Soft Skill Training »

  1. Business Communications
  2. Presentation Skills
  3. People Skills
  4. Business Etiquette
  5. Problem Solving

40+ Must Know Digital Marketing Tools that You will Learn in Class


Digital Marketing tools

Our Students Testimonial

The Structure of the program is understandable and well-organized. This program is a great foundation for Digital Marketing jobs, which makes it a program worth looking out for. The Staff is co-operative, hence making it easy for us to grasp the nitty-gritties of Digital Marketing through their practical approach. I strongly recommend people to take this program.

Andrea PereiraAssistant Manager-Measurement Solutions Group

I liked the practical approach EduPristine has taken up to implement digital marketing. The extensive coverage of google analytics and webmasters along with social media marketing tools has helped me in implementing onsite marketing campaigns.

Nikhil Shambharkar Star India PVT LTD

Learning 'Digital Marketing' at EduPristine was a completely different experience for someone like me who had very less knowledge about this field. The program covered everything and the trainers were there to help at every single step. The institute provided us with all the required amenities and the placement assistance was really good at bringing opportunities for me.

Shubham SinghCompany Placed in: Gallop Trade

EduPristine's Digital Marketing program has been very learning and fruitful journey. For people thinking to venture into Digital marketing space, this program is highly recommended.

Ashish Babaria Manager-Marketing & Ops

Course was good, helpful in terms of knowledge of digital marketing, is ready for Digital Marketing jobs.

Shashi Kiran Company Placed in: Veltrod

Apply for the Digital Marketing Master Program


Batch Type:Weekday (Mon-Fri); Weekend (Sat-Sun)

We only take 30 students per batch.
Note: The regular decision deadline for the enrollment is 2 weeks before the batch start.



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