Digital Marketing Landscape

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Indicative Salary in Digital Marketing

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20 L Jobs by 2020: Demand is high but there is a huge skill-gap

Digital marketing is in huge demand however, it is yet to become a mainstream subject for students at the graduate and postgraduate level. This has led to a huge gap of skilled experts who can be job-ready from day one. This also means, if you enter the digital marketing now, you will be in the demand spotlight. EduPristine has come up with the solution for you and has built its program to give you an end-to-end career support, right from skill-based training to job assistance. We prepare you to be job-ready from day one.

Here is how we bridge the skill gap and prepare you to be job ready

Practical & Experiential Training

Industry relevant content
Case-study based hands-on training
Training by subject matter experts
Marketing automations & tools
Prepare for top marketing certifications
Dedicated Discussion Forums
After Course Engagement (ACE)

Soft Skill Training

Business communications
Presentation skills
People skills
Business etiquette
Problem solving skills

Market Ready

Frequent job updates
Customised career guidance
Interview skills workshop
Resume preparation assistance
100% job assistance

Our Training Methodology

Our learners can expect an eclectic mix of case studies, digital marketing tools, and the hallmark methodology of learning through a live website. Pioneered by EduPristine, hands-on practice through a live website, ad budget, and simulations is the best way to learn digital marketing. This methodology offers real-life challenges, compelling learners to apply concepts in the class.

What EduPristine is known for

EduPristine is a member of Adtalem Global Education (NYSE: ATGE), a global education provider headquartered in the United States. Adtalem is a 3 billion dollars (20,000 crores) company that has about 9 institutions and companies with more than 16,000 employees spread across 145 locations. Adtalem takes pride in training 142,000 degree-seeking students all over the world.The organization's purpose is to empower students to achieve their goals, find success and make inspiring contributions to our global community. EduPristine is one of India's leading training providers in Analytics, Accounting, Finance, Healthcare, and Marketing. Founded in 2008, EduPristine has a strong online platform and network of classrooms across India and caters to self-paced learning and online learning, in addition to classroom learning

A large alumni network of 50,000+ students

15+ locations and 35 industries

A faculty pool of 600+ Industry experts

Soft skill training & 100% Job assistance

Our Affiliation & Partnership

Classroom Training

5 hrs On-boarding Live Session

80 hrs Instructor lead Classroom Training

Self-paced learning content

Simulations for real-life practice

1 Domain Name

Assured 6 Months Web Hosting

1 Live Website Deployment

Prepare for International Certifications

24*7 LMS access with a 1-year validity

Experienced and Passionate Trainers

Dedicated Discussion Forums

After Course Engagement (ACE)

100% Job Assistance

₹60,000/- (Inclusive of taxes.)

Live Virtual Training

5 hrs On-boarding Live Session

80 hrs Instructor lead Online Training

Self-paced learning content

Simulations for real-life practice

1 Domain Name

Assured 6 Months Web Hosting

1 Live Website Deployment

Prepare for International Certifications

24*7 LMS access with a 1-year validity

Experienced and Passionate Trainers

Dedicated Discussion Forums

After Course Engagement (ACE)

100% Job Assistance

₹60,000/- (Inclusive of taxes.)

Corporate Training

Customized Training Solutions

Simulations for real-life practice

24*7 LMS access with a 1-year validity

Experienced and Passionate Trainers

Contact: 8879255819

Course Curriculum

Introduction to Digital Marketing »

Overview of Digital Marketing
Different online marketing channels
Understand the journey of online customer
Key Terminologies in online Marketing
Overview to Content Management System
Overview of case study and business model

Search Engine Optimization: Session 1 »

Overview of Search Engine Optimization (SEO)
Importance of Search Engines and how it works?
Areas that need optimization and how to do it?
- a. On-page SEO vs. Off-page SEO
- b. Why both On-page and Off-page need to be right?
Text and voice search optimization using On-Page SEO
Important components of on-page SEO
- Content
- Keyword selection and its usage
- Right Placement of content
- Website architecture
Introduction to white, gray, and black hat SEO techniques
Overview and setup of Google Search Console
Ways to find if Google can “see” everything
Identification of high engaging content and site element
Best practice to re-use the existing content

Search Engine Optimization: Session 2 »

Overview of off page SEO and its key deliverables
Areas of off-page SEO that help in establishing the brand name
- a. TRUST
  - i. RankBrain
  - ii. TrustRank
  - iii. PageRank
- b. Domain and Page Authority
- c. Bounce rate
- d. Domain age
Ways to improve the domain and page authority
Introduction to backlinks and how it helps the website to rank in first page?
Factors to consider while getting the backlinks
Ways to find and identify the relevant platforms, and blog posts for backlinks
Usage of Social Media platforms in creating backlinks
Elements to conduct a comprehensive site audit
Real-time analytics and mouse tracking using heatmap
Tools and techniques to improve site performance, user experience and SERP ranking

Mobile Marketing and Optimization »

Introduction to Mobile Marketing
Importance of mobile friendly website and content
Overview of AMP (Accelerated Mobile Page) and its importance
Usage of Mobile App in marketing mix
- a. Push notifications
- b. In-app notifications
App building and monetization
Listing on app stores
App Store Optimization
Mobile advertising practices for email
Mobile marketing campaign on other’s app

SEM - PCC Marketing: Session 1 »

Introduction to Search Engine and PPC Marketing (SEM)
Overview and setup of Google AdWords (PPC Platform)
Type of Ads Google AdWords serves
- a. Search Ads
- b. Display Ads
- c. Product Listing Ads
- d. Video Ads
Important components of PPC Marketing
- a. Keyword Selection and its usage
- b. Way to craft a powerful USP
- c. High converting landing page
- d. Compelling Ads
  - i. Tips for writing the ad headlines
  - ii. Usage of Keyword in Ad copy
Search and Display campaign creation and conversion tracking
A/B testing and monitoring the experiment in Google AdWords
Linking Google Analytics & AdWords

SEM - PCC Marketing: Session 2 »

Overview of Shopping Ads
Registration with Merchant center
Shopping Ads campaign creation and tracking
Universal App Ads and Mobile App Ads
AdWords Editors (Work Offline Tool)
Core Concepts
- a. Quality Score
- b. Ad Rank
Exposure to automated campaign management tools for AdWords
Exposure to automated biding management tools for AdWords
Usage of AdWords to gauge audience insights

SEM - PCC Marketing: Session 3 »

Overview of remarketing campaign
Setup of remarketing campaign in AdWords
Introduction to OVER THE TOP (OTT) Marketing
Types of OTT Platforms and monetization options in India
Introduction to YouTube Marketing and Channel creation
YouTube marketing best practices
Video ads campaign creation and tracking
Usage of YouTube prime packs to build awareness and reach
Integration of YouTube with social media
YouTube analytics and report
Usage of YouTube Channel for SEO - Comments & Sharing

Social Media Marketing: Session 1 »

Importance of social media marketing and its pillars
- Social Listening
- a. Social Influencing
- b. Social Networking
- c. Social Selling
Key steps for social media success
Overview of creating a social media marketing plan
Facebook marketing and its effective hacks
- a. FB ads campaign creation
- b. Usage of power editor to create campaign
- c. Facebook pixels
- d. Facebook custom audiences and remarketing
- e. Facebook conversion and event tracking
Introduction to FB Store
Facebook Insights
Instagram marketing tips and tricks
- a. Instagram ads campaign creation
- b. Influencer marketing on Instagram
Instagram analytics

Social Media Marketing: Session 2 »

LinkedIn marketing and its best practices
- a. Personal profile vs professional profiles
- b. Factors to consider in creating a company profile
- c. Ways of lead prospecting in LinkedIn
- d. LinkedIn ads campaign creation
- e. Usage of LinkedIn pulse for article marketing
Twitter marketing and its components
- a. Best practices for creating brand on Twitter
- b. Hashtags marketing on Twitter
- c. Tips and Tricks for creating an engaging tweet
- d. Twitter ads campaign creation
- e. Twitter analytics
- f. Twitter Cards
- g. Social listening tool for Twitter
Quora Marketing and its best practices
- a. Create a Quora profile
- b. Create a Quora topic on brand name
- c. Quora Ads campaign creation
Importance of presence on other social media channels
- a. Google+
- b. Pinterest

Social Media Marketing: Session 3 »

Importance of using essential social media tools
- a. Auto scheduler for social posts
- b. Alert tool about the mentions
- c. Analyzes audience’s most discussed topics in Twitter
- d. Identify potential customers in the audience network
- e. Manage all social media communication from one channel
- f. Listen and engage with your customers on social media
- g. Find the reviews that need response, and share positive reviews to social networks
Overview of Online Reputation Management (ORM)
Common reputation management problem areas
Process of ORM
- a. Monitoring - Being mindful of company’s online brand
- b. Prevention - Building on that brand
- c. Cleaning - Fixing any damaging content to your brand

Email Marketing »

Importance of Email Marketing
Problems with Email Marketing
Best practices of effective emails
- a. Concise mail
- b. Powerful subject line
- c. Mobile Optimized
- d. To the point and relevant content
- e. Signature
Overview of mails efficiency measures
Building an email list and its segmentation
Email marketing campaign creation
Email Workflows
Email Metrics
Drip email marketing and auto responders

Marketing Automation »

Importance of marketing automation
Problems faced by marketers
Benefits of marketing automation
Introduction to marketing automation platform and its core feature
- a. Lead capture automation
- b. Lead Nurturing
- c. Sales Acceleration
- d. Analytics
Marketing automation setup
- a. Lead management dashboard
- b. Lead form customization
- c. Importing leads
- d. Landing pages
- e. Lead details
- f. Lead scoring
- g. Filtering leads
- h. Configure and manage lead stages
- i. Segmenting leads
- j. Email campaigns
Reports & Analytics

Affiliate Marketing »

Overview of affiliate marketing and how does it work?
- a. Affiliate program merchant
- b. An affiliate marketer
Different Commission Structures
Examples of different Affiliates
Introduction to affiliate networks
Affiliate marketing campaign setup
- a. Run an affiliate merchant program
- b. Run an affiliate marketer program
Run an affiliate merchant program
Run an affiliate marketer program
Tracking algorithm in affiliate program
Affiliate networks vs in-house affiliate program
Best Practice of managing affiliates
Pitfalls of the affiliate models

Funnel Marketing and Growth Hacking: Session 1 »

Introduction to marketing funnel and its importance
Core elements of marketing
Strategy vs. Tactics in marketing
Front-end vs. Back-end marketing
Core elements of a funnel
Introduction to the growth formula
- a. Product market fit
- b. Lead magnets
- c. Optimize the tripwire Offer
- d. Product splintering
- e. Exit offers
Setup of a marketing funnel in FB having return path and audience segments

Funnel Marketing and Growth Hacking: Session 2 »

Advance conversion funnels and mindmaps
- a. Full acquisition funnel and mindmap
  - i. sales template
  - ii. Down sell sales template
  - iii. Upsell sales template
- b. Blog launch unnel and mindmap
  - i. blog-launch-email-campaign
- c. Survey Funnel and Mindmap
  - i. email-campaign-for-simple-survey
  - ii. survey-questionnaire-template
Industry case studies on full funnel and its implementation
Strategies to convert leads into sales
Introduction to Growth hacking
The problems that Growth Hacking solves
The Lean Marketing Framework (LMF)

Web Analytics »

Overview of web analytics
Need of Google Analytics platform
Installation and setup of Google Analytics (GA)
Set up goals and segments in GA
Set up site search in GA
Techniques to read the Google Analytics data
- a. Types of Google Analytics reports
- b. Add Shortcut link to Frequent Required Reports
- c. Activate email option to get report emailed
Share Google Analytics data with specific permissions
Automate the summarization of GA data
Custom reports, dashboards, and segments in GA
Introduction to Google Tag Manager

Content Marketing & Conversion Rate Optimization (CRO) »

Importance of content marketing
- a. Top of the Funnel Content – Goals and Metrics
- b. Middle of the Funnel Content – Goals and Metrics
- c. Bottom of the Funnel Content – Goals and Metrics
- d. Editorial Calendar
Creating a customer avatar
Ways to develop powerful and engaging content to drive business growth
- a. Blog marketing
- b. Writing powerful headlines – rules, ideas, and templates
- c. Blog post types
- d. Call to Actions
- e. Lead Magnets
Using other forms of content to boost traffic, exposure, and engagement
- a. Emails and newsletters
- b. Using the power of a story to influence and connect with customers
- Crafting a content marketing strategy
Content Distribution
- a. Content distribution basics
- b. Social sharing
- c. Organic and Paid content distribution
Overview of Conversion Rate Optimization (CRO)
- a. Design and UX
- b. Psychology of Persuasion
- c. Best practices for conversion
- d. Principles of persuasive design
- e. Data driven attribution
Research techniques for CRO
- a. Google analytics audits
- b. User testing
- c. Heuristic analysis
- d. Qualitative research
- e. Heat maps and mouse tracking
- f. Using analytics to discover hidden conversion opportunities
Testing
- a. Testing strategies
- b. Common mistakes and how to avoid them
- c. Running tests: from hypothesis to stopping rules
- d. Test Priority
- e. Threat validation
- f. Testing and QA
Optimization Strategies

Soft Skill Training »

Business Communications
Presentation Skills
People Skills
Business Etiquette
Problem Solving

40+ Must Know Digital Marketing Tools that You will Learn in Class

Benefits

Digital Marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. Any effective marketing campaign will include them in its strategy. Let’s understand the different verticals in detail.
Search Engine Optimization: SEO is a very useful and important process of digital marketing. This involves optimizing your website to provide the best content and user experience. Websites will have to be optimized by different SEO techniques like on page optimization, off page optimization, back-linking, content optimization etc. The main focus of this process is to get more traffic to your website – for Free.More

Social Media Marketing and Optimization: Social Media Marketing involves increasing awareness of your product or service through social networks. Blog posting, group posting, page creation, advertising, engagement with people in different social media platforms are the key responsibilities of SMO techniques. Apart from this, you will also run how to run ads and target people on the social media platforms viz. Facebook, Twitter, LinkedIn etc.

Pay Per Click Marketing: As the name suggest, this process involves paying for getting relevant clicks to your website. It’s a process of advertising of your product or service on various search engines. The biggest focus will be on Google AdWords. There are two types of ads that are covered – Search and Display. You will learn about the targeting methods and optimization techniques and implement them hands-on.

Email Marketing: One of the most fruitful marketing techniques of digital marketing course is said to be Email marketing. It is a crucial part of your overall digital marketing strategy and business plan. It helps you get the best chance for making profit and reaching your goals – No matter how big or small your company is.

Google Analytics: The most beneficial aspect of Digital Marketing is Analytics. Being able to measure what you are doing is the best way to move forward. Google Analytics is a free web analytic tool offered by Google which tracks and reports website traffic. Knowing behavior of audience, customer’s demography and what they want is a vital success factor for any website and all these comes under Google Analytics. Some important features of google analytics includes Segmentation, Setting up goals and Source-wise performance analysis.

Content Marketing: Content marketing is a digital marketing strategy that focuses on creating, updating and summarizing content for your target audience through online to attract new visitors and keeping the old users engaged. The most common components of a content marketing techniques are writing new thoughts on social media networks, blogs and web pages. You will be liable for analyzing and executing on opportunities to improve your website’s content for better ranking in search engines for the targeted keywords.

Our Students Testimonial

I always wanted to pursue Digital Marketing, since it has always been my passion to explore this dimension of marketing. My search for proper guidance ended at EduPristine. Being a Marketing Analyst myself, it was a remarkable and overwhelming experience to be a part of this batch.

Ashwin Prabhakara Marketing Analyst, Webbazaar

Excellent Program! It enhanced my knowledge and skills on Digital Marketing. The instructors have immense experience and domain knowledge that aids in making the content relevant. Thank you all!

Vikas Arora Entrepreneur

Who should do this?

Digital Marketing is of the most demanding job roles of the marketing mix nowadays. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.
According to LinkedIn, SEO/SEM Marketing is one of the top 10 skills that can get you hired globally. There is a huge shortage of specialized professionals. Digital Marketing is here to stay and everyone wants to be a part of its future. After completing digital marketing training you can work in the following digital marketing job roles
1. Digital Marketing Manager
2. SEO Manager
3. SEM Specialist and Digital Sales Executive
4. Content Manager
5. Social Media brand manager
6. Email Marketing Specialist
7. Mobile Marketing expert
8. Web Analytics Executive

About Delhi

Delhi, also known as the National Capital Territory of India is a metropolitan region in India. Delhi has been continuously inhabited since the 6th century BC. Through most of its history, Delhi has served as a capital of various kingdoms and empires. It has been captured, ransacked and rebuilt several times, particularly during the medieval period, and modern Delhi is a cluster of a number of cities spread across the metropolitan region. read more

FAQs

Do you provide any certificate at the end of the course?

On completion of the program we conduct an online exam, based on the performance of which you will get certificate. The students are provided with : a.Participation Certificate if they score less than 50% in the exam. b.Certificate of Excellence in collaboration with "Microsoft IT Academy Program" if they score more than 50% in the exam. In case if students fails to score more than 50% than they can give the exam again (one time) in order to get the Certificate of Excellence.