Digital marketing certification

Digital Marketing Masters Program


Upgrade your skill set with Digital Marketing course and boost your career in just 3 months

Program Level - Master Level

Eligibility - Recent Graduate | Fresher | Working Professionals with 1-2 years of experience

Duration - 3 Months (150 Hours)

Training Mode - Classroom Training (Mumbai | Delhi | Bangalore)

Benefits - Case Studies | Web hosting | Work on LIVE Project | Live Website Deployment & More

Includes - Soft Skills Training | Career Services | Mentor Support | Placement Assistance

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100+ Hours Classroom Training

3 Months


Advanced Tools

15+ Hours
Soft Skills Training

50+ Hours Digital Videos

60,000+ Students Trained

Career Services

Placement Assistance

Digital Marketing Landscape

Spot a Promising Future in your Favorite Industry!

Ad spends on digital media by verticals (Rs. in Crore)


Indicative Salary in Digital Marketing

in India


Our Students Work in Companies like

Digital Marketing Course

Module - 1 (5 Hours)
Introduction to Digital Marketing and Website Building

  • Learn what is Digital Marketing and how it impacts an organization
  • Learn to build and deploy a website

Module - 2 (20 Hours)
Search Engine Optimization (SEO)

  • Importance of Search Engines and how it works?
  • Important components of SEO

Module - 3 (20 Hours)
Search Engine Marketing (SEM)

  • Overview and setup of Google AdWords (PPC Platform)
  • Important components of PPC Marketing

Module - 4 (20 Hours)
Social Media Marketing (SMM)

  • Importance of Social Media Marketing and its pillars
  • Marketing on Facebook, Instagram, LinkedIn

Module - 5 (5 Hours)
Mobile Marketing

  • Introduction to Mobile Marketing
  • Importance of mobile friendly website and mobile advertising practices

Module - 6 (3 Hours)
Email Marketing

  • Best practices of Email Marketing
  • Drip Email Marketing and auto responders

Module - 7 (5 Hours)
Marketing Automation

  • Introduction to Marketing Automation platform and its core features
  • Marketing Automation benefits and setup

Module - 8 (5 Hours)
Affiliate and Influencer Marketing

  • Overview of Affiliate Marketing and how does it work?
  • Affiliate networks vs in-house Affiliate program

Module - 9 (5 Hours)
Funnel Marketing

  • Introduction to Funnel Marketing and Growth Marketing
  • Strategies to convert leads into sales

Module - 10 (5 Hours)
Web Analytics

  • Need for Google Analytics platform
  • Installation and setup of Google Analytics (GA)

Module - 11 (5 Hours)
Content Marketing and Conversion Rate Optimization (CRO)

  • Ways to develop powerful and engaging content to drive business growth
  • Using different forms of content to boost traffic, exposure, and engagement

Module - 12 (15 Hours)
Soft Skills Training

  • Interpersonal Communication, and Team Management
  • Presentation Skills, Email and Virtual Communication

Digital Marketing Course Syllabus

Search Engine Optimization: Session 1 »

Search Engine Optimization: Session 2 »

Search Engine Optimization: Session 3 »

Search Engine Optimization: Session 4 »

Mobile Marketing and Optimization »

SEM - PPC Marketing: Session 1 »

SEM - PPC Marketing: Session 2 »

SEM - PPC Marketing: Session 3 »

SEM - PPC Marketing: Session 4 »

Social Media Marketing: Session 1 »

Social Media Marketing: Session 2 »

Social Media Marketing: Session 3 »

Social Media Marketing: Session 4 »

Email Marketing »

Marketing Automation »

Affiliate Marketing »

Funnel Marketing and Growth Hacking: Session 1 »

Funnel Marketing and Growth Hacking: Session 2 »

Web Analytics »

Content Marketing & Conversion Rate Optimization (CRO) »

Soft Skills Training »

Scope and Need of Digital Marketing in India

Digital Marketing is in huge demand. According to the Goldman Sachs report, the Digital Marketing career scope in India will be worth USD160 billion by 2025, which is three times the current value. Besides, by 2021, digital advertising spends are believed to reach Rs 25,000 crore in India.
However, Digital Marketing is yet to become a mainstream subject for students at the Graduate and Postgraduate level. This has led to a huge shortage of skilled Digital Marketing experts who are job-ready since day one. If you enter Digital Marketing today, you will be creating a high demand for yourself tomorrow. EduPristine has developed a one-stop solution that provides end-to-end career support, right from skill-based training to placement assistance. We prepare you to be job-ready from day one.

Scope and Need of Digital Marketing in India

Digital Marketing Course Eligibility

Scope and Need of Digital Marketing in India

Digital Marketing Masters Program is designed for Graduates who want to specialize in a specific domain for career growth opportunities. However, the digital marketing domain is vast and offers great growth opportunities vertically and horizontally.
Freshers or Working Professionals with 1-2 years experience can pursue a Digital Marketing course for skill enhancement. Fresh Graduates can enroll for the Digital Marketing Masters Program to gain in depth knowledge and insight of the industry, preparing them to build a career in Digital Marketing.

Digital Marketing Course Duration

Digital Marketing Master’s course is a 100+ hours intensive program with batches held over the weekdays. The Digital Marketing course duration is 3 months. Students can opt for major modules like Search Engine Optimization (SEO - 20 hours program), Search Engine Marketing (SEM - 20 hours program), and Social Media Marketing (SMM - 20 hours program). There are other short term but vital modules like Marketing Automation (5 hours program), Web Analytics (5 hours program), and Content Marketing and Conversion Rate Optimization (CRO) (5 hours program).

Scope and Need of Digital Marketing in India

Digital Marketing course that helps you bridge the skill gap and prepares you to be job ready

Digital Marketing Training

Practical and experiential Digital Marketing training to make you a subject matter expert and a confident marketer

Soft Skills Training

Soft Skills training to help you improve your presentation skills, public speaking skills, resume writing skills, and interview skills.

Market Ready

Career Services to help you prepare for the interview and find you the right opportunity.

After Course Engagement

After Course Engagement (ACE) support for continuous learning through special sessions, case studies, and student discussion forum.

Digital Library

Dive deep into the marketing world through our Digital Library, which is a collection of advanced video lessons to support continuous learning

Our Affiliation & Partnership

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Digital Marketing Course Fees

Classroom Training

Live On-boarding Session

100 hrs Instructor Led Classroom Training

15 hrs Soft Skills Training

Self-paced learning content

Case Study for Real-Life Practice

1 Domain Name

1 Business Email Account

Assured 6 Months Web Hosting

1 Live Website Deployment

Prepare for International Certifications

24*7 LMS access with 1-year validity

Experienced and Passionate Trainers

Dedicated Discussion Forum

After Course Engagement (ACE)

Placement Assistance

Live Virtual Training

Live On-boarding Session

100 hrs Instructor led Online Training (LVC)

15 hrs Soft Skills Training

Self-paced Learning Content

Case Study for Real-Life Practice

1 Domain Name

1 Business Email Account

Assured 6 Months Web Hosting

1 Live Website Deployment

Prepare for International Certifications

24*7 LMS access with 1-year validity

Experienced and Passionate Trainers

Dedicated Discussion Forum

After Course Engagement (ACE)

Placement Assistance

Corporate Training

Customized Training Solutions

Requirement based Training Modules

Foundation, Intermediate & Expert level Curriculum

Industry Expert Trainers

LMS access

Training at Your Premises

In-Person/Live Online Classes

Case based Training/Simulations

Comprehensive Study Notes

Single POC for all communication

Learn Advanced Digital Marketing with India’s Best Marketing Training Institute

  • Largest and Oldest Institute with 12+ years of experience in Professional Training and Development
  • Dedicated Discussion Forum to get doubts resolved within 48 hours by professionals
  • Exclusive Digital Library for year-round knowledge enhancement
  • Exclusive Job Portal for finding the right job opportunities in Digital Marketing
BAT Certificate

Exclusive Digital Library Access

  • Setting up Chatbots on Facebook Messenger

  • Adding the intelligence using Mobile Monkey

  • Adding a Bot on FB page and website

  • Validating & checking automated responses

  • Business benefits of this cutting-edge technology

  • What is Media Planning and Buying?

  • Steps involved in Media Buying

  • Research involved in the process

  • The eco-system & terminologies

  • Plan & create the budget for Media Buying

  • Principles of Influencer Marketing

  • Types of Influencers - Macro, Micro, and Customer

  • How to find Influencers?

  • Influencer outreach and its tools

  • Influencer Marketing Budget & KPIs

  • Setup & installation of GTM

  • Tags & triggers in GTM

  • Adding variables & data layers

  • Creating workflows & event tracking

  • Custom dimensions & metrics

  • Designing workflow to create a highly engaging FB
    business page

  • Optimization strategies to reach the ideal

  • Identifying the types of FB content that the
    audience responds to

  • Techniques to attract and retain fans

  • Creating your YouTube & AdSense account

  • Channel Basics, Analytics, & CTRs

  • Strategies of making engaging videos &
    viral content

  • Importance of SEO, title & a good description

  • Monetization - making money through videos

  • What is Monetization?

  • Setting up Google AdSense account

  • Creating ad unit & integrating codes on the website

  • Allowing or blocking unwanted ads

  • Tracking performance reports

  • Setting up the account & managing user settings

  • Creating & editing campaigns & automating

  • Remarketing & experiments with ad copy

  • Automating bidding strategies

  • Measuring bid strategy performance

  • Using Canvas

  • Using Photoshop

  • Best practices of creating a personal LinkedIn

  • Optimization of LinkedIn profile

40+ Must Know Digital Marketing Tools that You will Learn in Class

Digital Marketing tools

Faculty Speak: Why Choose Digital Marketing Course


Student Speak: About Digital Marketing Course


Digital Marketing Course in India

Digital Marketing Courses in Mumbai

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Digital Marketing Courses in Delhi

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Digital Marketing Courses in Bangalore

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Why Choose EduPristine’s Digital Marketing Course?

FAQ's - Digital Marketing Course

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Career Services: Digital Marketing Course

Career Counselling

Get personalized career counselling from experts to chart out best opportunities

Resume Feedback

Obtain specific, personalized input on your resume structure and content

Interview Preparation

1-1 mock interviews conducted by industry mentors and detailed feedback after the interview

Job Placement

Get an opportunity to apply for 250+ partnered hiring companies

What EduPristine is known for

EduPristine is a member of Adtalem Global Education (NYSE: ATGE), a global education provider headquartered in the United States. Adtalem is a $1.8 billion (INR 13,369 crores) company that has nine institutions and companies with more than 16,000 employees spread across 145 locations. Adtalem takes pride in training 142,000 degree-seeking students all over the world. The organization's purpose is to empower students to achieve their goals, find success and make inspiring contributions to our global community. EduPristine is one of India's leading training providers in Analytics, Accounting, Finance, and Marketing. Founded in 2008, EduPristine has a strong online platform and network of classrooms across India and caters to self-paced learning and online learning, in addition to classroom learning.

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