347 647 9001+1 714 797 8196Request a Call
Call Me

Big Data and Its Importance for an Enterprise

July 8, 2014
, , , , , ,

Back in the day, when technology wasn’t very advanced, almost every business leader relied on basic scientific studies and statistics to predict trends about consumer behavior. However, Internet has gained traction, and business has become more and more global. Every day, wealth of information is derived from social media, and mobile phones. Data has begun to surge and enter the business lexicon. It was, therefore, important for every business leader to keep pace with new technology and understand the importance of the new medium, Big Data. To keep a track on Terabytes, Petabytes, Exabytes of data, and ascertain predictive information, Data Scientists are winning favor from the best employers of the world.

Why Big Data Is The Next Big Thing?

Recent research states that business that utilize Big Data analytics perform 26% better than their counterparts. Big Data analytics can help enterprises take concrete decisions to actually experience best business results. Following are the key areas where Big Data is profoundly being used.

Stock Market:

Big Data is now proving to be fruitful for companies that are forecasting with stock market applications. Data extracted can help in identifying new challenges and opportunities in the market.

Health Care Industry:

Large quantities of data help the Health Care Industry to identify drug interactions, social and economic factors that impact the outcome of treatments. Big Data can help doctors in detection of the onset of a disease before time that would lead to reduced mortality rates and better quality of life.


Big Data can lead to better customer experience and enhance productivity in business.

Banking, Finance and Insurance:

By using Big Data it is easy to detect fraud and eliminates wrong actions during online financial transactions.

Telecom Industry:

Big Data can help Telecom companies to study subscriber persona and their usage patterns, which can help in devising marketing campaigns to find favor with them.


About the Author

Trusted by Fortune 500 Companies and 10,000 Students from 40+ countries across the globe, it is one of the leading International Training providers for Finance Certifications like FRM®, CFA®, PRM®, Business Analytics, HR Analytics, Financial Modeling, and Operational Risk Modeling. EduPristine has conducted more than 500,000 man-hours of quality training in finance.


Global Association of Risk Professionals, Inc. (GARP®) does not endorse, promote, review or warrant the accuracy of the products or services offered by EduPristine for FRM® related information, nor does it endorse any pass rates claimed by the provider. Further, GARP® is not responsible for any fees or costs paid by the user to EduPristine nor is GARP® responsible for any fees or costs of any person or entity providing any services to EduPristine Study Program. FRM®, GARP® and Global Association of Risk Professionals®, are trademarks owned by the Global Association of Risk Professionals, Inc

CFA Institute does not endorse, promote, or warrant the accuracy or quality of the products or services offered by EduPristine. CFA Institute, CFA®, Claritas® and Chartered Financial Analyst® are trademarks owned by CFA Institute.

Utmost care has been taken to ensure that there is no copyright violation or infringement in any of our content. Still, in case you feel that there is any copyright violation of any kind please send a mail to and we will rectify it.

Popular Blogs: Whatsapp Revenue Model | CFA vs CPA | CMA vs CPA | ACCA vs CPA | CFA vs FRM

Post ID = 59190