This program has been designed to meet the expanding needs for "Marketeers" who are skilled in utilization of a unique blend of technology, social media channels & business
The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy.
Students should have fundamental knowledge on MS Office
Introduction to Digital Marketing. Website Planning & Development
Google Analytics: Monitoring bounce rate, tracking conversions
Search Engine Optimization: Planning SEO of a website
Monitoring SEO process / Learning SEO tools
On page / Off page optimization
SEM: Online advertising & Ad Networks - Google Ad words
Tracking & Measuring ROI of Online Advertising
Search Campaigns / Digital Display Campaigning
Social Media Marketing: What is social media?
Facebook/ Linkedin /Twitter/Google+ marketing
Email Marketing, Ecommerce Marketing and Affiliate Marketing
Going Mobile and Competitor Benchmarking, Making your Web
Boundary Spanning Competitors
SEO/SEM Benchmarking tools
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